Raiffeisen Landesbank, Lower Austria -Vienna
Marketing Dialog
Task:
Marketing Dialog campaign to optimize repayments by Trade and Commercial customers.
Concept:
Save on the cost of your payments, not on your tea …
Implementation:
Self-Mailer including a tea bag reading "Take Your Time".
"Marketing something as abstract as Financial Services is always a difficult task: however, the planB Marketing Agency surprised us, not only with their exciting, fresh creative ideas and rapid implementation times, but also with the high degree of sensitivity they showed towards the target audience"
Werner Schediwy, Head of Marketing
www.rlbnoew.at
