Gold and silver at the WorldMediaFestival 2011 – planB advertising agency Vienna wins the intermedia-globe GOLD and SILVER at the WorldMediaFestival 2011.

GOLD for the smartXcellence trailer in the category Meeting Openers.

Welser Profile Group is the specialist for special profiles and special profile tubes. Together with the Vienna based agency planB they have developed the brand smartXcellence – smartXcellence stands for a future orientated vision, extensive expert know-how and leadership in technology. One of the first implementation steps was the development of films using CGI technology which show in detail expertise in metal forming and processing. It was important to show the right technical techniques for each component in every stage of processing, but not to put too much emphasis on the tools and the production process itself. The result: a virtual factory in CGI (Computer Generated Imagery) showing the main fields for expertise in the company. Implementation was preceded by means of intensive discussions with technicians and innovators, and in total three films and a trailer were produced. The films are used as marketing tools, at trade shows and in sales presentations. more about smartXcellence

intermedia-globe SILVER for the AKG Perception App for the iPad in the category Mobile Web

AKG is one of the leading global manufacturers of high quality microphones, headphones and wireless microphones for professional applications. For the introduction of the new AKG Perception Series, and alongside other on-going measures, an iPad App was launched with the objective to give users more information, advice and practical tips and tricks from the music trade. Special attention was placed on the user interface – in effect the menu driven overview for navigation on the iPad – where traditional magazine style navigation was combined with a modern search and filter function. This means that via the electronic medium a detailed level of “advice performance” can be achieved for targeted product choice and product applications. It includes many application tips, photo, video material and a 360˚ visual depiction of legendary, historic and modern AKG microphones, all of which enhance the user experience. “Rapid updatability and precise monitoring of the App’s success is ground breaking for these new types of marketing and sales tools of the future,” explains Gregor Jasch,  chairman of planB. Speaking at the award ceremony in Hamburg, Alfred Reinprecht (Vice President AKG Acoustics) said, “During the launch phase of the Perception Live Series we also wanted to integrate new media and we introduced the App at the NAMM show in January 2011. By the end of May we will probably have more than 12,000 App launches with the current update.” more about AKG Perception App

Festival Facts

The WorldMediaFestival is an annual event which recognises and honors outstanding solutions for corporate film television, web and print productions. The World MediaFestivalAwards acknowledges excellence in modern communication and is one of the most important international symbols for visual competition. Experienced professionals from the fields of corporate communications, film production, as well as experts from other areas, serve in a volunteer capacity as judges. for more awards click here