Velux Austria GmbH

Campaign 2007

Radio:

[embed]http://www.planb.eu/wp-content/uploads/2010/12/VeluxVamp01.mp3[/embed]

[embed]http://www.planb.eu/wp-content/uploads/2010/12/VeluxVamp02.mp3[/embed]

Task:
Integrated campaign for VELUX-daylight- and shadowing-systems combined with an event for Architects and Distributors along with two promotions.

Idea:
Shadow or Light is question of life for Vampires.

Implementation:

Billboards, radiopromotion (two 25-second radio spots were broadcast across Austria), direct- marketing activities, advertisings in special interrest mags and a collaboration with the Graz Musical-Festival (part of Dracula played by Thomas Borchert and Uwe Kroger) for the dealer event, invitations, posters, banners.

"Brilliant ideas are organized. An idea must be turned into a reality, otherwise it just remains a bubble. Nothing is more powerful than an idea whose time has come."

Michael Walter, Managing Director, Velux

www.velux.com