Raiffeisen Landesbank, Lower Austria-Vienna

Marketing Dialog

Task:
Dialog Marketing campaign on the theme of Energy Contracting, to schedule an appointment for an initial interview.

Concept:
Max and Moritz can offer specialized skills and knowledge, associated together with the idea of wastefulness.

Implementation:
Two-stage Mailing with a Teaser- and Resolution phase, including a Jute money sack containing chocolate-gold coins.

"Marketing something as abstract as Financial Services is always a difficult task: however, the planB Marketing Agency surprised us, not only with their exciting, fresh creative ideas and rapid implementation times, but also with the high degree of sensitivity they showed towards the target audience"

Werner Schediwy, Head of Marketing

www.rlbnoew.at