Hotel Alpen-Karawanserai
AKG Publishing Solution
Bramac
Eaton Overview
Thematic leadership in renewable energy for Eaton Industries
Advertising Lower Austria
Welser Overview
Development of the innovative brand smartXcellence for Welser Profiles
Velux – The Vampires
AKG Overview
Worldwide launch of the digital wireless microphone system WMS700
Holzbaupreis (Timber Prize)
Why we are the specialists for B2B as well as Special Interest Marketing?
We believe in the innovative power of intelligent brands, products and services. Innovations require individualised brand positioning and a persuasive story in order to gain trust and distinctiveness. As consultants, we expand brand, distribution and marketing reach for industry leaders and hidden champions with effective distribution and marketing solutions which save on costs while simultaneously creating brand value.
AKG ads
all films of Welser Profile
2012 smartXcellence punching and cutting
The production of a work piece with two different lengths.
Find out more on punching and cutting here.
2011 smartXcellence Trailer
To be used before presentations or public events.
Find out more on the smartXcellence trailer here.
2011 smartXcellence assembly units
The general trend is going towards producing complete components for further processing.
Find out more on the smartXcellence assembly units here.
2011 smartXcellence optimization of the strip thickness integrated into the production process
Thinning, grooving or thickening in a single process step.
Find out more on smartXcellence optimization of the strip thickness here.
2011 smartXcellence roll forming
Welser ranks among the pioneers in cold roll forming.
Find out more on smartXcellence roll forming here.
Click here for welser profile at a glance
The production of a work piece with two different lengths.
Find out more on punching and cutting here.
2011 smartXcellence Trailer
To be used before presentations or public events.
Find out more on the smartXcellence trailer here.
2011 smartXcellence assembly units
The general trend is going towards producing complete components for further processing.
Find out more on the smartXcellence assembly units here.
2011 smartXcellence optimization of the strip thickness integrated into the production process
Thinning, grooving or thickening in a single process step.
Find out more on smartXcellence optimization of the strip thickness here.
2011 smartXcellence roll forming
Welser ranks among the pioneers in cold roll forming.
Find out more on smartXcellence roll forming here.
Click here for welser profile at a glance
eaton at a glance
Eaton is a global Power Management Company with safe and sustainable solutions for electric, hydraulic and mechanical power. For the sector of renewable energy it was the goal to take thematic leadership.
In the strategy process, the areas “brand”, “product”, “customer” and “competition” were examined in detail and the resulting campaign ideas were further developed: “People used to believe in mythology, today they believe in safety.”
“As a global power management company, Eaton has taken thought leadership in the sector of renewable energy. The strategy process was essential for that.”Patrick Hein, Eaton Industries (Austria Ltd.), Marketing Communication Manager, PDCD
Everything on Eaton and planB
- The Eaton film can be found here
- The individual elements of the campaign can be found here
Awards
2011: Golden Dolphin in Cannes
2011: Silver Screen Award at the International Film & Video Festival in LA
2012: Gold at the International Festival of Corporate Films on Ecology and Sustainability in Deauville
2012: Bronze at the WorldFest in Houston
2011: Golden Victoria at the international Business Film Days in Vienna
2012: Gold at the WorldMediaFestival in Hamburg
Welser at a glance
Welser Profiles generally only produces order-related in the production depth that the customer defined. Whether special profiles or special profile pipes, as system profile or profile system – there are hardly any limits for the finalization The collaboration between Welser Profiles and the planB advertising agency began in January 2010 with the goal to communicate Welser’s technological competence more clearly on the market and to treat company secret’s confidentially at the same time.
The result: the brand smartXcellence and a series of awarded animation films that visualized the individual production processes in form of a “virtual” factory.
“It was our goal to communicate and explain our technical competence in a new way. Our sales people have received great feedback from their customers about how well these films work.” Thomas Welser, Welser Profiles Austria Ltd., CEO
Everything on Welser Profiles and planB
- An overview of all films can be found here
- The Welser Profiles case studies can be found here
- The smartXcellence image film can be found here
- The smartXcellence production film punching and cutting can be found here
Awards
2011: Gold at the WorldMediaFestival for the smartXcellence trailer
2012: Platin at the WorldFest in Houston for punching and cutting
2012: Silver at the WorldMediaFestival for punching und cutting
AKG at a glance
Since 1947 the name AKG has stood for outstanding sound quality –for musicians, sound technicians and music lovers alike. Based on this rich heritage that has been trusted by the music industry for over 65 years, the planB advertising agency has consulted AKG international for many years in day-to-day business on two continents!
Many of planB’s customers have profited from the knowledge and experiences that planB could gather at AKG, as AKG as an innovation pioneer constantly makes use of new ideas, measures and technologies that are only integrated into the general B2B-marketing at a later time.
“Now we have a digital toolkit in multiple languages for all of our product and marketing information. These supply the content for web, apps, print and other media distribution forms as well as creating a great archive.” Jürgen Bopst, AKG Acoustics GmbH, General Manager
Everything on AKG and planB
- The collaboration with planB from a customer perspective can be found here
- The system behind the fullline catalog can be found here
- The AKG DMS 700 production film can be found here
- The AKG Perception IpadApp can be found here
- The AKG On Stage customer magazine can be found here
- The presentation AKG CS5 Conference System can be found here
- The AKG production film C414-The Next Generation can be found here
Awards
2010: Silver Dolphin at the Cannes Corporate-Film and TV-Award for AKG DMS 700
2011: WorldMediaFestival for the Ipad App
AKG Fullline
“Now we have a digital construction kit for all of our product and marketing information in multiple languages. These supply the content for web, apps, print and other media distribution forms and also have a great archive.”
Alfred Reinprecht, AKG Acoustics Ltd., Vice President of Marketing
Alfred Reinprecht, AKG Acoustics Ltd., Vice President of Marketing
Fullline Catalog
Digital Premium Publishing Solution
We are happy to tell you more on how you can optimize workflow and costs with our Digital Premium Publishing Solution. Please click here to make an appointment.
Click on the picture or here to download the PDF.
Click here for AKG at a glance
AKG customer perspective
smartXcellence in three parts
Whether special sections or special profile tubes, as system sections or section system – there are hardly any limits for the finalization for Welser. The general trend is going towards the production of complete components for further processing.
Click here for welser profile at a glance
The latest forming technique developed by Welser for the optimization of the strip thickness integrated into the production process sets a new benchmark in the creation of complex designs of open and welded special sections.
Welser ranks among the pioneers in cold roll forming; the processing of steel at Welser is based on traditions stretching back eleven generations. Currently, about 18.000 different profiles that are available in the archive, can be produced and five completely new profiles are added every day. This means that the entire order realization process from the preliminary discussion, concept and tool design, right up to end production, is completed anew five times every working day.
Click here for welser profile at a glance
May 2012: Double triumph: Gold and silver in Hamburg for ad agency planB
Advertising agency planB win Intermedia-Globe gold and silver at the WorldMediaFestival in Hamburg.
Hamburg – on the 9th May 2012 advertising agency planB once again secured honours at the WorldMediaFestival. There was gold in the category “PR: Energy” for its animated film about renewable energy for global power company Eaton, and silver in the category “Animation: Computer” for its new film “punching and cutting” for its client Welser Profile. Speaking about the awards, Gregor Jasch, head of planB said: ”The awards are an acknowledgment of client trust and the quality of all the diverse campaigns from our agency.”
The Intermedia-Globe is the sixth prize in succession for the short animated film for Eaton which shows the history of renewable energy based on the insight, “People used to believe in mythology. Today they believe in safety.” The awards to date include a “Golden Dolphin” in Cannes 2011, a “Silver Screen Award” in Los Angeles, a “Golden Green Award” in Deauville, a “Silver Victoria” in Vienna and a “Bronze Remi” at the 2012 World Festival in Houston.
smartXcellence is the innovative brand from Welser Profile, the specialist for custom-built solutions in the field of cold roll profiling. The brand-new film “punching and cutting” continues the success story which started in 2011 with the first of three films, one of which also won gold in the category “Trailer” at the 2011 World Media Festival. The new production –“smartXcellence punching and cutting” – shows the production process of a workpiece in different lengths, captured in 3D animated form in a “virtual” factory where the exceptional production process capabilities of Welser Profile in punching and cutting can be clearly shown.
planB was also amongst the winners at the 2011 international WorldMediaFestival in Hamburg, winning gold for its smartXcellence trailer for Welser Profile and silver for its iPad Percption app for AKG.
Festival facts:
The WorldMediaFestival is an annual event which honours and celebrates the best international solutions for corporate film, television, web and print productions. The awards recognise excellence in modern communication and are one of the most important symbols for visual competition. The jury is made up of communications professionals and experts in the fields of corporate communications and film production. This year was the 13th WorldMediaFestival, with 580 entries from 28 countries.
Click here for eaton at a glance
Click here for welser profile at a glance
Click here for eaton at a glance
Click here for welser profile at a glance May 2012: Silver Victoria for the planB Advertising Agency in Vienna
Credit: Österreichisches Filmservice/APA-Fotoservice/Preiss Dr. Conrad Heberling (Geschäftsführer, Austria 9), Patrick Hein (Marketing, Communication Manager PDCD Eaton), Thomas Krickl (Digital Director, planB Werbeagentur)
Home victory: After multiple international prizes, the planB Advertising Agency now wins silver at the International Business Film Festival in Vienna.
Vienna – planB has already received numerous awards for the animated short film of the global power management company Eaton and has now won the silver Victoria at the 25th International Business Film Festival on 3rd May 2012 in the category “Marketing, product and process information”.
The agency already won the „Golden Dolphin“ in Cannes in 2011 for the film. With the “Silver Screen Award” in Los Angeles and the “Golden Green Award” in Deauville 2012, the silver Victoria is the fourth award in a row for the Renewable Energy Animation Film.
Click here for more awards from planB
“After the international awards, it is a particular pleasure for us to receive recognition for our work in Austria as well”, says Gregor Jasch, the CEO of the planB Advertising Agency. Thomas Krickl, the digital director of the planB Advertising Agency adds: “Animation films are the perfect medium to convey a complex message very simply and emotionally in three minutes.”
One of 290 submissions from Austria, Germany, Switzerland, Liechtenstein, Luxemburg and Southern Tyrol, the Eaton Renewable Energy Film was able to secure a place on the winner’s podium. The 25th International Business Film Festival focuses on all business films in the German language that were produced in the years from 2010-2012. Films that deal with aspects of economic life, whether on behalf of the industry, economy, tourism, public offices or television companies, can be submitted.
Eaton approached planB in the fall of 2010 with the task to position Eaton as forerunner for the safe usage of renewable energy on the European market. After a strategy process, the idea for an integrated campaign was formed: “People used to believe in mythology. Today they believe in safety.” The film introduces the complex world of renewable energy and begins with Greek mythology and the manlike natural forces found therein. In contrast to those days, natural forces can be used safely now thanks to the research and development of Eaton. The future belongs to renewable energy – Eaton offers technologically safe and reliable solutions.
Click here for eaton at a glance Advertisement festivals: White Square Festival in Belarus
planB in the Jury of the IV. International Advertising Festival “White Square” in Minsk
Minsk – for the fourth time international guests from 21 countries came together for the White Square Festival from 19th – 21st April 2012 in Belarus, to gather information at high carat seminars and workshops on the newest trends in advertisement and marketing. This year, there were 1317 submissions by international agencies for the White Square Award, especially in the categories “Graphic Design” and “Internet Advertising”. The winners included Ikea (Instinct, Russia), Touch Z-Distance (Red Keds, Russia), Zoich (PR Technologies, Russia), Switzerland Tourism (Spillmann/Felser/Leo Burnett AG, Switzerland), Heineken (Red Keds, Russia) Heineken RFID Event (Red Keds, Russia) and many others.
The annual festival provides a link in the communications industry between west and east. Due to the politically tense situation in Belarus and increasing globalization, this festival in Minsk is the ideal place for building bridges between the CEE (Central and Eastern European market) and the European market.
The name of the White Square Festival stands for change and new beginnings. It is a modern reversal of the famous painting “The Black Square” by Kasimir Sewerinowitsch Malewitsch, a Belarusian painter and the main representative of the Russian Avantgarde. Today, the painting is considered as groundbreaking in art of the early 20th century and defends itself against tradition through an art form that is free from references to objects.
In the jury, Austria was represented by Thomas Krickl (Creative & Digital Director planB Advertising Agency Vienna). He joined the international round of Marko Edfelt (CEO Advertising Agency Satumaa Ltd, Finland), Dmitriy Fedorenko (Creative Partner Peppermint interactive, Ukraine), Emil Jimenez (Executive and Communication Director Passion Communications, Czech Republic), Rostislav Kasyanenko (Founder of the International BTL-Award «Golden PROpeller» and International Internet-Award PROpeller Digital, Ukraine), Vyacheslav Fokin (Creative Director Twiga, Ukraine), Evgeniya Koneeva (Creative Director GRAPE, Russia) in the category “Internet Advertising”. Linguistic and cultural differences weren’t a problem for Krickl during judging.
“There are clear criteria for the evaluation, regardless of the language used for communicating. When an idea in the storytelling is right, clear and innovative, it always distinguishes itself from the competition and shows clear indications for a big winner.”
Right after the festival opening, the planB Advertising Agency was invited to give a lecture on strategy development and ideas management. “The feedback on the lecture was great, even though it could be seen clearly that the development of the Eastern European markets can’t be compared to the Western markets.”, as Jasch says. “Those who see potential for the future in these markets should mark the V. Festival in Minsk. There are many very hungry talents here that have a good education and want to move forward. It is definitely a topic for us, especially with Vienna as the main location of many CCE locations.
© Aliona Birukova Gregor Jasch during his presentation "Change"
© Aliona Birukova Thomas Krickl with the interpreter
© Yuliya von Matskevich Thomas Krickl as Juryman in the House of Moskau
Invitation to the Keynote held by planB Advertising Agency Vienna
Minsk – for the fourth time international guests from 21 countries came together for the White Square Festival from 19th – 21st April 2012 in Belarus, to gather information at high carat seminars and workshops on the newest trends in advertisement and marketing. This year, there were 1317 submissions by international agencies for the White Square Award, especially in the categories “Graphic Design” and “Internet Advertising”. The winners included Ikea (Instinct, Russia), Touch Z-Distance (Red Keds, Russia), Zoich (PR Technologies, Russia), Switzerland Tourism (Spillmann/Felser/Leo Burnett AG, Switzerland), Heineken (Red Keds, Russia) Heineken RFID Event (Red Keds, Russia) and many others.
The annual festival provides a link in the communications industry between west and east. Due to the politically tense situation in Belarus and increasing globalization, this festival in Minsk is the ideal place for building bridges between the CEE (Central and Eastern European market) and the European market.
The name of the White Square Festival stands for change and new beginnings. It is a modern reversal of the famous painting “The Black Square” by Kasimir Sewerinowitsch Malewitsch, a Belarusian painter and the main representative of the Russian Avantgarde. Today, the painting is considered as groundbreaking in art of the early 20th century and defends itself against tradition through an art form that is free from references to objects.
In the jury, Austria was represented by Thomas Krickl (Creative & Digital Director planB Advertising Agency Vienna). He joined the international round of Marko Edfelt (CEO Advertising Agency Satumaa Ltd, Finland), Dmitriy Fedorenko (Creative Partner Peppermint interactive, Ukraine), Emil Jimenez (Executive and Communication Director Passion Communications, Czech Republic), Rostislav Kasyanenko (Founder of the International BTL-Award «Golden PROpeller» and International Internet-Award PROpeller Digital, Ukraine), Vyacheslav Fokin (Creative Director Twiga, Ukraine), Evgeniya Koneeva (Creative Director GRAPE, Russia) in the category “Internet Advertising”. Linguistic and cultural differences weren’t a problem for Krickl during judging.
“There are clear criteria for the evaluation, regardless of the language used for communicating. When an idea in the storytelling is right, clear and innovative, it always distinguishes itself from the competition and shows clear indications for a big winner.”
Right after the festival opening, the planB Advertising Agency was invited to give a lecture on strategy development and ideas management. “The feedback on the lecture was great, even though it could be seen clearly that the development of the Eastern European markets can’t be compared to the Western markets.”, as Jasch says. “Those who see potential for the future in these markets should mark the V. Festival in Minsk. There are many very hungry talents here that have a good education and want to move forward. It is definitely a topic for us, especially with Vienna as the main location of many CCE locations.
© Aliona Birukova Gregor Jasch during his presentation "Change"
© Aliona Birukova Thomas Krickl with the interpreter
© Yuliya von Matskevich Thomas Krickl as Juryman in the House of Moskau
Invitation to the Keynote held by planB Advertising Agency Vienna
April 2012: Back-to-back wins: Platinum und bronze for planB in Houston!
Advertising agency planB win for Welser Profile and Eaton at 45th WorldFest in Houston, Texas
Houston – Advertising agency planB wins a “Platinum Remi” at the 45th annual WorldFest-Houston International Film/Video Festival (one of the most distinguished and oldest creative festivals in the USA) in the category ”industrial – technical” for its new smartXcellence film “punching and cutting” for Welser Profile. planB also received a “Bronze Remi“ for its renewable energy film for global power management company Eaton in the category “sales and marketing industries“.
smartXcellence is the innovative brand from Welser Profile, the specialist for custom-built solutions in the field of cold roll profiling. The brand-new film “punching and cutting” continues the success story which started in 2011 with the first of three films which premiered at the 2011 World Media Festival, winning gold in the category “Trailer”.
The new production –“smartXcellence punching and cutting” – shows the production process of a workpiece in different lengths, captured in 3D animated form in a “virtual” factory where the exceptional production process capabilities of Welser Profile in punching and cutting can be clearly shown.
Said Gregor Jasch, head of planB in Vienna, “These many international awards are once again confirmation of values creation in our client strategy workshops – before a film is produced – values which stand up to the most stringent industry comparisons and clearly differentiate themselves from those of our competitors.”
The “Bronze Remi“ is the fourth consecutive prize for the short animated film for Eaton which tells the history of renewable energy based on the insight, “People used to believe in mythology. Today they believe in safety.” The awards to date include: a “Golden Dolphin” in Cannes 2011, a “Silver Screen Award” in Los Angeles, and a “Golden Green Award” in Deauville.
Festival facts:
The annual WorldFest Houston was founded in 1961 and is one of the oldest festivals in the USA. It is a non-profit festival organised and run by Hunter Todd and Kathleen Haney and aims to recognize and honour exceptional creative excellence in film & video, and to uncover develop and support outstanding talent. This year’s festival featured submissions from 500 producers from more than 30 countries.
f.l.t.r.: Nikolay Andreev (Multimedia Director, planB), Gregor Jasch (CEO, planB), Mag. Werner Stöbich MBA (Head of Marketing, Welser Profile), Erich Spreitzer (Technologyexpert, Welser Profile), Mag.Thomas Welser (CEO, Welser Profile)
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Click here for welser profile at a glance
f.l.t.r.: Nikolay Andreev (Multimedia Director, planB), Gregor Jasch (CEO, planB), Mag. Werner Stöbich MBA (Head of Marketing, Welser Profile), Erich Spreitzer (Technologyexpert, Welser Profile), Mag.Thomas Welser (CEO, Welser Profile)
Click here for eaton at a glance
Click here for welser profile at a glance April 2012: C’est formidable! Gold at the Green Awards in Deauville!
The animated short film of the global power management company Eaton already received numerous awards and has now won gold in the category “Renewable Energies” at the International Festival of Corporate Films on Ecology and Sustainability 2012 in Deauville/France. This is the third consecutive international award for this project after a “Golden Dolphin” in Cannes and a “Silver Screen Award” in Los Angeles in 2011.
“With this campaign, Eaton wants to clearly establish thematic leadership in the field of renewable energy.”, as CEO planB Gregor Jasch says. “With the numerous international acknowledgements we have clearly gotten one step closer to this goal.”
See the movie: Eaton Renewable Energy
Festival Facts: The annually occurring International Festival of Corporate Films on Ecology and Sustainability offers film producers, directors and agencies a platform where they can exchange ideas on possibilities for sustainable development. The Devaullie Green Awards were awarded for the first time this year in nine categories. 176 participants from four continents submitted their works.
Thomas Krickl at the ceremony in Deauville, Foto: Sandrine Boyer Engel
Click here for eaton at a glance
“With this campaign, Eaton wants to clearly establish thematic leadership in the field of renewable energy.”, as CEO planB Gregor Jasch says. “With the numerous international acknowledgements we have clearly gotten one step closer to this goal.”
See the movie: Eaton Renewable Energy
Festival Facts: The annually occurring International Festival of Corporate Films on Ecology and Sustainability offers film producers, directors and agencies a platform where they can exchange ideas on possibilities for sustainable development. The Devaullie Green Awards were awarded for the first time this year in nine categories. 176 participants from four continents submitted their works.
Thomas Krickl at the ceremony in Deauville, Foto: Sandrine Boyer Engel
Click here for eaton at a glance
Storytelling is the key to hospitality-marketing
Great feedback on Gregor Jasch’s keynote on occasion of the 39th EHMA congress in Vienna.
International experts discussed the future of hospitality in the luxury segment.
Vienna – The 39th annual meeting of the European Hotel Manager Association (EHMA) under the organizational leadership of Verena Forstinger took place between 29th March and 1st April in Vienna and focused on the topic “Hotel of the Future”. The numerous participants followed the speeches and discussions of the keynote speaker Ted Teng (CEO Leading Hotels of the World), Dr. Bill Carroll (Cornell University School and CEO Marketing Economics), R.J.M. Homman (Managing Director Worldhotels), Gregor Jasch (CEO planB advertising agency Vienna) and Chris Härle (CEO Jones Land LaSalle) on new requirements and exclusive service through innovative technologies in the hotel of the future.
Particularly well received was the presentation „The art of storytelling as a hotel brand experience” by hotel-branding expert Gregor Jasch. “Even the first cave paintings are proof that stories are a basic need of human beings…” , as Jasch says . “The hotel of the future is a place where brand and distinguishing features can actually be experienced with all senses.” Jasch presented examples of international hotel chains, non-owner-managed as well as owner-managed hotels and demonstrated the growing importance of a consistent brand history as a central theme of the hotel experience out of the guest’s perspective. The example of the “ Alpine-Karawanserai – Time Design Hotels” in Saalbach-Hinterglemm was received with general enthusiasm and showed why it will be more important in the future to develop good experience sites with unusual concepts (video case study at planb.at/ak).
The EHMA was founded in 1974 in Rom as a non-profit organization of professional hotel managers, whose desire it is to continuously improve their standards, their atmosphere and their services. Today EHMA has over 450 members including CEOs of the most renowned hotels in 28 European countries. The organization functions as a forum for discussions and reflection on the future of the hotel industry.
„Between fashion and mega trends – how to navigate to success“, discussion panel with (f.r.t.l) Gregor Jasch (CEO planB ad agency Vienna); R.J.M. Hornman (Managing Director Worldhotels); Ted Teng (CEO Leading Hotels of the World); Dr. BillCarroll (Cornell University School and CEO Marketing Economics); Chris Härle (CEO Jones Land LaSalle); Photo: Sulzer
An extract out of Goethe’s West-Eastern Divan defines the brand message. Photo: Michael Huber
International experts discussed the future of hospitality in the luxury segment.
Vienna – The 39th annual meeting of the European Hotel Manager Association (EHMA) under the organizational leadership of Verena Forstinger took place between 29th March and 1st April in Vienna and focused on the topic “Hotel of the Future”. The numerous participants followed the speeches and discussions of the keynote speaker Ted Teng (CEO Leading Hotels of the World), Dr. Bill Carroll (Cornell University School and CEO Marketing Economics), R.J.M. Homman (Managing Director Worldhotels), Gregor Jasch (CEO planB advertising agency Vienna) and Chris Härle (CEO Jones Land LaSalle) on new requirements and exclusive service through innovative technologies in the hotel of the future.
Particularly well received was the presentation „The art of storytelling as a hotel brand experience” by hotel-branding expert Gregor Jasch. “Even the first cave paintings are proof that stories are a basic need of human beings…” , as Jasch says . “The hotel of the future is a place where brand and distinguishing features can actually be experienced with all senses.” Jasch presented examples of international hotel chains, non-owner-managed as well as owner-managed hotels and demonstrated the growing importance of a consistent brand history as a central theme of the hotel experience out of the guest’s perspective. The example of the “ Alpine-Karawanserai – Time Design Hotels” in Saalbach-Hinterglemm was received with general enthusiasm and showed why it will be more important in the future to develop good experience sites with unusual concepts (video case study at planb.at/ak).
The EHMA was founded in 1974 in Rom as a non-profit organization of professional hotel managers, whose desire it is to continuously improve their standards, their atmosphere and their services. Today EHMA has over 450 members including CEOs of the most renowned hotels in 28 European countries. The organization functions as a forum for discussions and reflection on the future of the hotel industry.
„Between fashion and mega trends – how to navigate to success“, discussion panel with (f.r.t.l) Gregor Jasch (CEO planB ad agency Vienna); R.J.M. Hornman (Managing Director Worldhotels); Ted Teng (CEO Leading Hotels of the World); Dr. BillCarroll (Cornell University School and CEO Marketing Economics); Chris Härle (CEO Jones Land LaSalle); Photo: Sulzer
An extract out of Goethe’s West-Eastern Divan defines the brand message. Photo: Michael Huber
„smartXcellence“ – the development of a successful concept for Welser Profiles
How a film idea was turned into a brand and then into a successful concept for the innovative special profile manufacturer!
Click here for welser profile at a glance
Welser Profiles generally only produces order-related in the vertical range that the customer defined. Whether special profiles or special profile pipes, as system profile or profile system – there are hardly any limits for the finalization. Welser’s products can generally be found everywhere: Amongst the most important sectors are the construction industry – from casing (ceiling, partition, window, double floor) to furnishing (office equipment), the car industry, the environmental engineering, apparatus and mechanical engineering and shelving construction as well as the electrical industry. Currently, about 18.000 different profiles – available in the archive – can be produced. Every day, five completely new profiles are added.
As a traditional family enterprise and one of the biggest employers in the region, Welser Profiles ranks among the pioneers in cold roll forming and possesses specialized knowledge in all metal forming techniques as well as in pre- and post-processing. In January 2010 Welser Profiles approached the planB Advertising Agency with the task to stage this knowledge in the form of CGI-animated movies and keep the sensitive production process a secret at the same time. As the starting point of the collaboration, the brand “smartXcellence” was developed together with the decision makers on the customer side and positioned accordingly.
The brand „smartXcellence“ defines the future-oriented foresight and the extensive expert knowledge that Welser Profiles already shares with its customers in a very early planning phase. Innovative training schemes, the specific selection and combination of technologies and materials for the ideal customer-specific solution as well as the “smartXcellence-Award” – an award for outstanding profile solutions from Welser Profiles – are exemplary for the broad spectrum of topics that are covered by “smartXcellence”.
As the next step in the collaboration between Welser and planB, the individual production processes were worked out together with the experts in research, technology and production. These were then staged in form of a virtual factory in very modern visual language. As a musical counter pole, orchestral music was composed and coordinated with the individual pictures. The highly emotional result is a film in three parts that tells Welser’s story and the specific technological areas of expertise in a concise way. The images remain in the viewer’s memory longer and stay there for a longer period of time.
In 2011the production was honored with the intermedia-globe Gold Award in the category “Trailer”.
Click here for welser profile at a glance
smartXcellence punching and cutting
Synopsis:
Welser Profile is the specialist for individual solutions in the area of cold roll profiling. The film “smartXcellence punching and cutting” shows the production process for two customized components which are produced in various lengths in the same production process, thus clearly showing Welser Profile’s outstanding competence in the individual production steps of punching and cutting.
Objective:
The "smartXcellence" brand stands for Welser Profile’s comprehensive expert knowledge and technological leadership in metal forming and machining. In the course of the brand’s launch, Welser Profile’s broad palette of manufacturing techniques was descriptively presented in the form of scenic impressions corresponding to the individual steps in the production process. In order to ensure confidentiality and protect technical know-how, a visual language was developed to represent the technological stages of production in a “virtual factory” without revealing internal secrets.
Intended uses:
The films are used at trade shows, in the internet, in digital signage and in personal sales talks. In such instances the medium of film is at its best, ensuring that the message is always presented completely and technologically correctly, remaining in the minds of the viewers through its emotional appeal.
Click here for welser profile at a glance
Welser Profile is the specialist for individual solutions in the area of cold roll profiling. The film “smartXcellence punching and cutting” shows the production process for two customized components which are produced in various lengths in the same production process, thus clearly showing Welser Profile’s outstanding competence in the individual production steps of punching and cutting.
Objective:
The "smartXcellence" brand stands for Welser Profile’s comprehensive expert knowledge and technological leadership in metal forming and machining. In the course of the brand’s launch, Welser Profile’s broad palette of manufacturing techniques was descriptively presented in the form of scenic impressions corresponding to the individual steps in the production process. In order to ensure confidentiality and protect technical know-how, a visual language was developed to represent the technological stages of production in a “virtual factory” without revealing internal secrets.
Intended uses:
The films are used at trade shows, in the internet, in digital signage and in personal sales talks. In such instances the medium of film is at its best, ensuring that the message is always presented completely and technologically correctly, remaining in the minds of the viewers through its emotional appeal.
Click here for welser profile at a glance
January 2012: planB wins the Silver Screen Award in Los Angeles
At the US International Film & Video Festival, planB won the Silver Screen Award in the category “Environmental Issues” for its animated movie short about the global power management corporation Eaton.
This is the second award for the animated movie short on the subject of renewable energy, which in 2011 won the Gold Dolphin in Cannes. “It’s fantastic that the film has also received such great recognition here in America, where Eaton has its headquarters,” said Patrick Hein, Communication Manager of PDCD Eaton.
On 20 January 2012 the founder of the US International Film & Video Festival, Lee Gluckman, presented the coveted trophy to the Managing Director of planB Advertising Agency, Gregor Jasch, who was in Los Angeles to attend the NAMM Show. The presentation took place at the Sky Bar in the glamorous Mondrian Hotel, where the founder of the film prize and Gregor Jasch hit it off immediately. Founder Lee Gluckman observed, "The unique thing about our festival is that the judging of all the entries is international. We send out different entries to different judges all over the world. This eliminates the opportunities for vote trading."
Founded in 1967, the US International Film & Video Festival is a leading international event worldwide; it honors outstanding business, television, documentary, entertainment and industry productions in the area of film and video. Every year the jury selects eleven winners from among hundreds of entries from all over the world.
Eaton approached planB in autumn 2010 with the commission to position the company as the trailblazer for the safe use of renewable energy in the European market. A strategy planning process gave birth to the idea of an integrated campaign to be fully narrated in an animated film. Jasch says, “It is yet another sign that we are on the right track in using our strategy planning process as our foundation.”
www.filmfestawards.com
Before the skyline of Los Angeles, Lee Gluckman (US International Film and Video Festival) presents the Silver Screen Award for Eaton to Gregor Jasch (planB Advertising Agency). Jasch: “Emotional storytelling creates trust and distinctiveness and is remembered longer.”
Click here for eaton at a glance
Eaton – Renewable Energy
How the power management company took over the issue leadership within the sector of renewable energy and what the Greeks had to do with it.
gold for planB in Cannes
Today, energy generation through photovoltaic power stations and wind plants as well as with water and biomass is used globally.
So that this generated energy from environmentally friendly production processes can be used safely, Eaton developed safety components for the industry as well as for private households.
Today, Eaton products are used in various applications: for direct current and alternating current, for reliable protection and monitoring devices and separators, for automation systems, in monitoring, regulation and control technology for feeding into the grid as well as for switching devices that become active if the situation allows it.
Eaton approached PlanB in fall 2010 with the task to position Eaton as forerunner for the safe usage of renewable energy on the European market.
After a strategy process the idea arose that the campaign should be realized classically as well as below-the-line: Using the forces of nature for energy production with the experience and security of Eaton People used to believe in mythology. Today they believe in safety.
Various natural forces defined life on earth from the beginning. Man learned to adapt his life to the natural forces – and to protect himself from them when necessary In order to relate to these natural forces, wind, water, sun and earth were given mythological and manlike forms and were called Aiolos, Poseidon, Helios and Gaia.
In contrast to those days, natural forces can be used safely thanks to the research and development of Eaton. The future belongs to renewable energy – and Eaton offers technologically safe and reliable solutions.
Click here for eaton at a glance
gold for planB in Cannes
Today, energy generation through photovoltaic power stations and wind plants as well as with water and biomass is used globally.
So that this generated energy from environmentally friendly production processes can be used safely, Eaton developed safety components for the industry as well as for private households.
Today, Eaton products are used in various applications: for direct current and alternating current, for reliable protection and monitoring devices and separators, for automation systems, in monitoring, regulation and control technology for feeding into the grid as well as for switching devices that become active if the situation allows it.
Eaton approached PlanB in fall 2010 with the task to position Eaton as forerunner for the safe usage of renewable energy on the European market.
After a strategy process the idea arose that the campaign should be realized classically as well as below-the-line: Using the forces of nature for energy production with the experience and security of Eaton People used to believe in mythology. Today they believe in safety.
Various natural forces defined life on earth from the beginning. Man learned to adapt his life to the natural forces – and to protect himself from them when necessary In order to relate to these natural forces, wind, water, sun and earth were given mythological and manlike forms and were called Aiolos, Poseidon, Helios and Gaia.
In contrast to those days, natural forces can be used safely thanks to the research and development of Eaton. The future belongs to renewable energy – and Eaton offers technologically safe and reliable solutions.
Click here for eaton at a glance
Eaton – Powering Business Worldwide
People used to believe in mythology – today in safety!
Task:
Eaton is a global power management company with safe and sustainable solutions for electrical, hydraulic and mechanical performance. The task: to establish issue leadership for the “electrical” field within the sector of renewable energy.
Idea:
People used to believe in mythological gods who ruled over powers like the sun, wind, water and the Earth and were often unpredictable in their dispensing of favour. Today the forces of nature can be safely used thanks to product solutions from Eaton.
Strategy:
During the strategy phase, extensive workshops were set up with the client which focused on “brand”, “product”, “customers” and “competitors”. This led to the development of “insights” which served as a launch pad for the process of idea management.
Implementation:
FILM
The narrative of the campaign – and the issue of renewable energy – is vividly shown in a short animated film.
ADVERTISING
Individual advertising designs were developed for the four segments: sun, water, wind and Earth.
POSTERS
POP posters generate interest in the theme of renewable energy.
DIRECT MAILINGS
Individual mailings for the particular theme.
PRODUCT FOLDER
Title page and introductory information on the subject of renewable energy for the photovoltaic product field.
THEME FOLDER
Introduction to the entire field of renewable energy and Eaton’s commitment to this important market of the future.
CAMPAIGN BOOKLET
The sales brochure introduces the campaign.
Click here for eaton at a glance
Welser Profile
SmartXcellence
for more movies click here.
Moving Image
Task: Developing a Technology Brand with downstream communication activities.
Idea: As part of the strategic development process, developing the "SmartXcellence" Technical Brand.
Implementation: The collective Know-How of Welser Profile was developed into a range of films, produced using CGI-technology. These document, in an extremely vivid and sensitive manner, how the collective expertise and experience of Welser Profile are used in the profiling and processing of metals, such as, for example, Roll Forming, Cold Rolling and Profiling techniques, process optimization, thickness optimization (grooving and thinning, as part of an integrated manufacturing process) bending, welding and finally, component assembly into the completed end products.
www.welser.com
AKG Perception iPad App
AKG Acoustics
Corporate Publishing on the iPad
Description
This innovative and interactive app is the ultimate guide to AKG’s highly acclaimed Perception series. It allows vocalists, drummers, guitarists, keyboard players and producers a unique and comprehensive insight into the technical prowess of the Perception range with a host of wicked functions and super cool, slick visual imagery dedicated to different music and recording environments. These include, headphones, wireless, live, studio, amp miking, podcasting, rehearsal, strings, wind instruments, hihat, kick drum, percussion, vocals and voice over. The app is also fully integrated with Facebook and Twitter and any section can be copied, pasted and sent by email. Sound amazing? What else would you expect from AKG?
Features:
- Applications: a comprehensive and interactive guide for vocalists, musicians, performers and producers to the AKG Perception series - in short the what? The where? The how?
- Products: a visual tour through the AKG Perception product family with detailed product descriptions and specifications for wireless, live, stage, and headphones. It includes a distinctive function to find the optimal recording equipment for any recording or music setting.
- Series: users can browse magazine style through the AKG Perception range. A table of contents guides you through the complete Perception series and includes details about product descriptions, specifications, applications and accessories.
- History: a brief look at some of the important milestones in AKG’s history. This includes a round up of some of the products that have made AKG great since 1953 and includes for the first time a chance to see, in 360 degrees, some of the products which, according to Billboard survey in 1990, featured in every US recording studio.
- Videos: a must for any aspiring artist, this section contains an invaluable collection of practical and informative videos showing how the Perception series is used both live on stage and in the studio and how to take care and get the best out of your equipment.
Load the AKG Perception iPad app here
Find out more, about the feedback of our clients...
www.akg.com
Click here for AKG at a glance
Tough and rugged: the new Bramac Montero
Bramac Roofing System International
Campaign
Brief:
Product launch of the new Bramac Montero Roofing System. The rugged surface enables gradual snow melt and protects against roof avalanches.
Idea:
As the successor to Bramac’s Alpine roofing tile, Montero emulates the modern mountain guide in every way: reliable, dependable, tough and rugged.
Implementation:
Key visual personification of market identity for new Bramac Montero. Roll out of classic campaign to explain product using radio and TV spots, sales competition/promotion, print, POS and viral marketing (together with comedian Richard Weihs).
Eaton
“As a global power management company, Eaton has taken thematic leadership in the sector of renewable energy. The strategy process was essential for that.
Patrick Hein, Eaton, Communication Manager PDCD
Patrick Hein, Eaton, Communication Manager PDCD
Welser Profile
“It was our goal to communicate and explain our technical competence in a new way. Our sales people have received great feedback from the market with these films.”
Thomas Welser, Head of the division market- and innovation management, Welser Profiles
Thomas Welser, Head of the division market- and innovation management, Welser Profiles
AKG Perception iPad App
"We are looking forward to new applications on the iPad, we are looking forward to an ongoing partnership with planB and we are very happy with the results so far."
Alfred Reinprecht, Vice President AKG Acoustics
Alfred Reinprecht, Vice President AKG Acoustics
Hotel Alpen-Karawanserai
Hotel Alpen-Karawanserai
Campaign:
Task: During the course of a structural expansion, the Blumenhotel/Tirolerhof recognized their need for brand development, and of offering a unique and distinctive hotel experience.
Idea: A quote from Johann Wolfgang von Goethe: "Anyone who knows themselves and others will recognize: the Orient and Occident are no longer separate.“ The Alpen-Kawanserai combines traditional Austrian hospitality with a modern interior design, and focuses both toward achieving an Inner Balance, inspired by the holistic, Eastern approach to Body, Mind and Soul.
Implementation: Defining and developing the strategic focus with decision-makers, helping them shape their new brand personality. Designing and producing the text-brand logo for Alpen-Karawanserai – Time Design Hotel, developing the focal points for the overall design of the brand and the services offered, in addition to several key aspects of interior design. Formulating and implementing the key messages for both printed material and the Internet, as well as producing a series of seminar events with the title "Inspirations".
www.alpen-karawanserai.at
Niederösterreich-CARD
For Treasure Hunters
Campaign:
Task: Introducing the Niederösterreich-CARD as a Customer Loyalty Card at the start of the season.
Idea: Curious Treasure Hunters are always looking for very special experiences. 264 Treasures are packed into every Niederösterreich-CARD.
Implementation: Posters, Flyers, Place Mats, Brochures....
www.niederoesterreich.at/noedcard/de
Cafe Bierbeisl Einstein
The Local for Geniuses
Trade Mark, Film and Radio
[embed]http://www.planb.eu/wp-content/uploads/2011/01/einstein.h5.json[/embed]
[embed width="628" height="475"]http://www.planb.eu/wp-content/uploads/2011/01/einstein1.mp4[/embed]
[embed width="628" height="475"]http://www.planb.eu/wp-content/uploads/2011/01/einstein2.mp4[/embed]
Task: Relaunch, using Words/TradeMark, Cafe-Bierbeisl Einstein.
Idea: Einstein, the Local for Geniuses.
Implementation: Defining and designing strategic direction with key decision-makers, Corporate Design, Corporate Identity, Radio, Cinema and electronic billboard advertising.
http://einstein.at
The New Quality of Life
Griffnerhaus AG
Campaign:
Griffnerhaus stands for individual comfort of the highest level. By working with international designers such as Matteo Thun, we were able to implement our designs, which were exemplary. To develop the first Lifestyle Brand for a pan-European market demanded fully integrating communications across all the domestic markets that Griffnerhaus are active in - Austria, Germany, Italy, Switzerland and Ireland.
Task:
Reposition the Brand Griffnerhaus for individual comfort of the highest level.
Idea:
A new Quality of Life for all your senses.
Implementation:
Undertake a complete review of all advertising media in Full Service Care in Austria, Germany, Switzerland, Italy and Ireland.
"Quote from Mark Twain: a man with a new idea is unbearable, until he's made it a success - through our collaboration with planB Werbeagentur in Vienna, we've been put on course for sustainable success through their innovative, international Brand communication. Thanks!"
Dr. Stefan Jausz, former Executive Board Member
www.griffnerhaus.com
Creating an In-House and Corporate Identity
Dania
Corporate Identity
Task:
Create a new Corporate Identity and integrate this with the new CI/CD in Shop and CarPark
Concept:
Use pictures of different female models to represent the individual business areas (Parkett, Malerei, etc.).
Implementation:
Design a logo, business stationary,Internet portal (www.dania.at), shop, parking and a 'Recommendations' book.
"In working with the planB Werbeagentur in Vienna, I got exactly what I wanted. I wasn't given the hard sell for 'the only true solution', but was partnered in creating the final result. It wasn't what I'd imagined or expected it would be at the beginning. Looking back, I did get exactly what I wanted, but it was created in an incredibly structured and professional manner. Thanks !"
Michael Dania, Managing Director
www.dania.at
Austria is Free!
Agrarmarkt Austria GmbH
Campaign:
Task:
Raising the awareness of people in Austria about the impending ban on battery production from 01. 01. 2009, along with information about single-egg-labeling.
Idea:
Austria is free - the Austrian chickens have all been set free!
Implementation:
SMS-Competition with the Codes for single-egg-labeling used as winning numbers, Crowner at all the distribution sites for "Heute", the daily newspaper, photos, raffle for iPods.
We also created a direct mailing, dispatched in a box, which included an information folder plus a hard-boiled egg, and sent it to 18,000 food outlets and processing plants, as well as bakeries and opinion leaders.
"When the market shouts 'Hooray', you know you've communicated your message perfectly. planB Werbeagentur in Vienna gave us innovative campaigns as well as a high quality of service."
Rudolf Stuckler, Head of Product Marketing
www.ama.at
Strategy process
planB
Through strategy comes survival
yes, that's right!
Link to a thread
The Complete World of Paper Processing
Polehnia Papierverarbeitung gmbH
Anniversary Book
Task:
A Company Presentation, to mark the anniversary of their 100th year in business.
Concept:
To turn paper processing and finishing into an interactive, playful experience.
Implementation:
A production incorporating over 800 processing steps, with the assistance of State Prizewinner, Philipp Prause.
Awards:
Embalissimo 2007, Golden Pixel Award 2007
"The creative power, professional implementation, service and customer care offered by planB Werbeagentur leaves absolutely nothing to be desired - even with highly complex projects."
Thomas Polehnia, Chief Marketing Officer
www.polehnia.at
CD-Manual and Packaging Lines
AKG Acoustics
Trade Mark
Task:
Creating CI and CD-Manuals.
Implementation:
Developing a color management system, and building uniqueness and trust into all their products, from Budget- to Premium-lines.
"planB Werbeagentur were unremitting with nagging questions until they fully understood the subject. By doing this, they discovered a host of issues that we hadn't been aware of or fully appreciated before."
Mathilde Neubauer, former Head of International Advertising & Promotion
www.akg.com
Less is more
AKG Acoustics
Marketing Dialog
Task:
Product launch for their Professional Studio Headphones Series
Concept:
DJs work with records and with headphones.
Implementation:
International Mailing in form of Album covers including a Slipmat, CD and Brochure.
"planB Werbeagentur were unremitting with nagging questions until they fully understood the subject. By doing this, they discovered a host of issues that we hadn't been aware of or fully appreciated before."
Mathilde Neubauer, former Head of International Advertising & Promotion
www.akg.com
Bringing Light to Life
Velux Austria GmbH
Campaign 2008
Task:
Integrated campaign for daylight- and shading solutions.
Concept:
Packaging daylight as a commodity.
Implementation:
Integrated campaign with Advertisements, Corporate Publishing, On line Banners and Citylights.
"Brillant ideas have to be organized. Any idea you don't organize remains no more real than a Think Bubble. Nothing is more powerful than an idea who's time has come."
Michael Walter, Managing Director, Velux
www.velux.com
Kwizda Agro
Swirr Packaging Lines
Brand and Packaging
Task:
Corporate Identity, Development, Name and Package Design for a series of household insecticides.
Concept:
Kills pests.
Implementation:
Colorful, design and illustrations for labels.
www.kwizda.co.at
More to see
Sharp Electronics
Image-Film
Task:
Strengthening Sharp's Brand expertise, explaining the 4-Panel Strategy at the Football World Cup, 2006.
Idea:
Sharp makes products that others want to imitate.
Implementation:
CGI-Rendering combining images and music production.
"planB Werbeagentur impressed us with their flexibility and professionalism. Despite the severe time pressure involved, they completed the entire design and implementation of our project superbly."
Hanspeter Seiss, Product Marketing - Europe/Austria
www.sharp.at
Rental Is Our Business
Allgemeine Immobilien Verwaltungs GmbH
Web Presence
Task:
Internet-Portal for Top-Segment Real Estate searches.
Idea:
Overview Portal with the motto "Rental Is Our Business"
Implementation:
www.aiv-immo.at
"Good advice is expensive, but bad advice can be costly. Anyone who needs good advice profits from that given by the planB Werbeagentur in Vienna, as theirs comes with wisdom."
Franz Lukele, Chairman
www.aiv-immo.at
Bauen & Wohnen
Bauen & Wohnen
There is always capital outlay in the Construction Industry.
Is your Brand on an upward spiral?
Chemistry
When the chemistry's right between you and your customers, everything else is too.
Do you know your Marketing-DNA?
Fashion
Fashion
Seductive images are very enticing.
If you want to stay attractive, work out on your strategy.
Music
Music
Referral Marketing is the quickest way to get new customers.
Are your customers enthusiastic and loyal Brand Ambassadors?
Food & Beverages
Food & Beverages
Confidence and Individuality are unique.
Are you inspired by fresh ideas?
Pharma
Pharma
Modern marketing has many adjustable screws....
Is yours giving a clear picture of you?
Paper & Packaging
Paper & Packaging
Are your Marketing efforts as well co-ordinated
as the logistics of your products?
Coaching & Training
Learning is a continuous process.
How well do you know your Target Group?
DANIA Manufaktur für Farbe und Wohnen
"Working with planB Werbeagentur in Vienna was exactly what I wanted. There was more than one solution, but the final result created from this partnership was something that I hadn't expected or imagined at the beginning. With hindsight, I got exactly what I wanted, but it was achieved in a creative, structured and immensely professional way. Thanks again!"
Michael Dania, Managing Director
Eccoplus Niederösterreichs Wirtschaftsagentur
Lower Austrian Holzbaupreis (Timber Prize)
Marketing Material
Task: The Lower Austrian Timber Prize is one of the most important prizes in the construction industry, for sustainable buildings, extensions and alterations.
Idea: From the first sketches to the final building– wood is the most versatile building material.
Implementation: Presenting the actual Timber Prizes as a construction, with wood as the building material.
http://www.holzbaupreis-noe.at/
SHT Haustechnik AG
SHT-Beer
Trade Mark
Task: Trade Mark integration for the SHT-Group.
Idea: Prior launch notification of a new brand of SHT beer.
Implementation: In-House training on Trade Mark integration, with beer sales as an incentive.
Schubert Stone Center
Schubert Stone
Trade Mark
Task: The appeal of stone as a building material that is sensual.
Idea:Stone is a building material with its own unique appeal. Schubert Stone can offer a selection of stone materials from all over the world.
Implementation: Integrating sensual personal representations, each using the idea of "Living with Stone".
www.schubertstone.com
Hypno-Synstitut
The First Hypno-Systemics Center - Vienna
Trade Mark
Task: Developing and defining the strategic focus with key decision makers, and developing a brand personality. Defining the text and incorporating it into the entire Corporate Identity and Corporate Designs.
Idea: The Initiator, Martina Gross, founded the first Institute in Vienna to have Hypnosis/Systemics as its focus. The name that was used: Hypno-Synstitut.
Implementation: Developing a text Trade Mark, plus associated publicity material, brochures, stationery....
hypno-synstitut.pdf
www.hypno-synstitut.at
Murauer Lemongrass
Murauer Lemongrass
Trade Mark
Task: Development of a beer-mixer drink incorporating the flavor of Lemongrass.
Idea: a refreshing experience would be to shower in ice-cold, Styrian, crystal clear water with Lemongrass added.
Implementation: Shooting the key visuals in the Palfau Mountain Gorge, producing the package design (bottle label), packaging containers, menu inserts, advertisements, place mats, coasters....
Awards: Voted the most popular beer mixer drink in the "Zeitschrift News" six months after the launch.
www.murauerbier.eu
Slowakisches Heilbad Piestany, AG
Health Spa Piešťany - Health & Fitness Center
Trade Mark
Task: The Piešťany Health Spa has been one of Europe's most important health resorts for the past century, and is situated on a river peninsula in Slovakia. As part of a vast renovation project, our Agency were commissioned to market this sanatorium at home and abroad.
Idea: After we carried out an intensive, "Brand-Health-Check", we prioritized individual measures in areas of strategy, brand communication and marketing, then defined and implemented the required steps using a combination of classical and online channels.
Implementation: Brochures, Advertisements, Internet, Customer Loyalty Projects.
www.spapiestany.sk
Agromatic
Measurement and Control System
Dialog-Marketing
Task: Developing a new customer aquisition tool on the theme of 'Calibration'.
Idea: Developing a typical story from a customer perspective,on the theme "...or you can wait until its burnt."
Implementation: Photo-Romance style story showing typical use of Agromatic
agromatic-kalibrieung.at
Casa Mexico
Mexican and TexMex Cuisine
Trade Mark
Task: The Casa Mexico Brand – Importers of Mexican and TexMex speciality foods, needed a Relaunch.
Idea: The Kukulkan-Pyramid is one of the most famous buildings in Mexico and was adapted into a more modern form as a Logo.
Implementation: Definition and development of the strategic direction with the main decision makers, developing a Brand Personality, re-designing the Trade Mark (Branding) and associated means of communicating it, using Brochures, the Internet, Place Mats, ...
www.casamexico.at
Sappi Fine Papers Europe
Campaign:
Task: Call submitted to the Target Group (Printers) at the Sappi-Printer-of-the-Year-Competition.
Idea: Every printer uses a thread counter for quality control.
Implementation: The Core Message in Mailings can only be seen by using the focus of a Zeiss lens.
"Listening is a gift, being able to collate all the information about a particular technique, a Layout or a Point takes Know-How - put both of these abilities together, and you have planB."
Judith Lelleck, Marketing Communications Co-Ordinator
www.sappi.com
Columbus Gastronomy
Columbus Brau
Trade Mark
Task: To develop a Trade Mark. Implementation: Defining and developing the strategy focus with key decision-makers. www.columbusbraeu.com
Gürtelbräu
Gastronomy
Trade Mark
Task: Developing a Word/Picture Trade Mark.
Implementation: Defining and developing the strategy focus with key decision-makers.
www.guertelbraeu.com
Mondi
NeoSteam
Marketing Dialog
Task: To introduce the new microwave-resistant Neosteam Food Packaging Foil.
Idea: Prove that the foil is heat-resistant by boiling water in it whilst monitoring the temperature.
Implementation: Distribute water samples in a foil bag with an integrated thermometer, and invite people to test it themselves in a microwave. Including a competition.
Biogen Idec
Avonex and Tysabri
Marketing Material
Task: Positioning Avonex and Tysabri for Biogen, specialists in MS.
Idea: Raising the Patient-Image with physicians, by presenting everyday situations from the patient's perspective.
Implementation: Brochures and accompanying Marketing material.
The crisp-fresh-sweet message from Hellma.
Agrana Marketing Service
Marketing Dialog
Task:
Hellma Single Portion Packaging (for Cookies, Mentos, Sugar) as a potential way of propagating advertising.
Concept:
Small packages can make it big.
Implementation:
Special Pop-Up-Mechanisms that make the single-portion packagings stand up when you open them, Format approximately DIN A3, combined with sympathetically themed cartoons byTex Rubinowitz.
"The Vienna-based Marketing Agency planB Werbeagentur not only surprised us with their creative concept, but also with their high level of customer engagement, flexibility and professionalism."
Monika Kretschy: former Marketing Manager - Agrana
www.hellma.at
Advertising Lower Austria
Combining Opposites
Campaign:
Task: Brand values for Lower Austria were re-positioned, and planB were put in charge of developing a co-ordinated Marketing campaign.
Idea: Lower Austria combines opposites to create an environment full of rich experiences.
Implementation: To communicate the richness and diversity of Lower Austria and its individual elements, through words, perspective copy, and by selecting appropriate images and copy text.
www.niederoesterreich.at
Light in Dark Corners
Yamaha Music - Central Europe
POS-Stands
Task:
Come up with a flexible billboard that doesn't disappear in 2,000 square meters of retail space.
Idea:
Columns of light falling on dark corners.
Implementation:
Producing a series of light columns in which the transparencies are easy to replace.
"We always get fantastic ideas from the planB Marketing Agency in Vienna – fast and accurate implementation – along with excellent service and a detailed knowledge of our customer base and products."
Johann Bozecski, Area Manager, Vienna
www.yamaha.at
Allgemeine Immobilien Verwaltungs GmbH
"Good advice is expensive, but bad advice can be costly. Anyone who needs good advice can profit from that given by planB Werbeagentur in Vienna, as theirs comes with wisdom."
Franz Lukele, Chairman
AKG Acoustics
"The Viennese Marketing Agency planB Werbeagentur used “Rendertechnik” to present the new AKG DMS 700 digital wireless microphone system to the international market – and found it ideal, as it enables even the most technically complex relationships to be explained very quickly and easily."
Wolfgang Fritz, Product Marketing Manager Tour Sound
Wolfgang Fritz, Product Marketing Manager Tour Sound
Austrian Frischei Group Sales gmbH
"Creativity, flexibility and professionalism, coupled to expertise in their technical Know-How, are the attributes that characterize planB Werbeagentur in Vienna."
Benjamin Guggenberger, CMO
Griffnerhaus AG
"According to Mark Twain: 'A man with a new idea is repulsive, until just after his idea becomes a success' - by collaborating with planB Werbeagentur, we have managed to steer a course for continued success with innovative, international marketing communications. Thanks !"
Dr. Stefan Jausz, former Executive Board Member
Domoferm International
"The best way to predict the future is to make it yourself. planB Werbeagentur in Vienna have been an outstanding partner"
Klaus Hesky, former Chief Marketing Officer, Domoferm International
Polehnia Papierverarbeitung gmbH
"The creative power, professional implementation, service and customer care offered by planB Werbeagentur leaves absolutely nothing to be desired - even with highly complex projects."
Thomas Polehnia, Chief Marketing Officer
Mondi Packaging Bag Division GmbH
Andrea Fuchs, Divisional Marketing Manager
Texting For Client Mailings
Raiffeisen Landesbank, Lower Austria-Vienna
Marketing Dialog
Task: Texting for corresponding with private individuals, using the categories defined by Sinus-Milieus. "Marketing something as abstract as Financial Services is always a difficult task: however, the planB Marketing Agency surprised us, not only with their exciting, fresh creative ideas and rapid implementation times, but also with the high degree of sensitivity they showed towards the target audience" Werner Schediwy, Head of Marketing www.rlbnoew.at
Business at the Schwarzenbergplatz
Allgemeine Immobilien Verwaltungs GmbH
Campaign:
Task:
To develop a Market Identity and apply it to the former Telecom-building at the Schwarzenbergplatz.
Concept:
Business at the Schwarzenbergplatz – the City Office Center.
Implementation:
Mailing three versions (Premium, Standard, Budget) comprising a wooden box, glass mouse pad, brochure and response-element, plus a large banner of 60 square meters, to be displayed on the side of the building. In addition to the creation of other announcements in various formats, in a high quality presentation folder with print finishing and blind embossing.
"Good advice is expensive, but bad advice can be costly. With the excellent advice given by planB Werbeagentur, you'll also profit from the wisdom that comes with it."
Franz Lukele, Chairman
www.aiv-immo.at
Polehnia Papierverarbeitung gmbH
Corporate Publishing
Task: Company Profile for Centennial Anniversary.
Idea: To turn paper processing and finishing into an interactive, enjoyable experience.
Implementation: Presentation of over 800 processing and finishing steps, with the assistance of State Prizewinner, Philipp Prause.
Awards: Golden-Pixel-Award 2007 and Embalissimo 2007.
"The creative power, professional implementation, service and customer care offered by planB Werbeagentur leaves absolutely nothing to be desired - even with highly complex projects."
Thomas Polehnia, Chief Marketing Officer
www.polehnia.at
Agrana Marketing Service
"The Viennese Marketing Agency planB Werbeagentur impressed us with a superlative creative concept, which was carried out with engagement, flexibility and total professionalism."
Monika Kretschy: former Marketing Manager - Agrana
Plant-for-the-Planet
2011 - The World Needs Initiative!
EMPOWERING THE YOUNG CITIZENS OF THE WORLD
"Let's plant a million trees in every country on Earth!"
The Young Student's Intiative "Plant-for-the-Planet" was launched in 2007, and has its roots in the private studies of a 9-year old Felix Finkbeiner, who was interested in Climate Change. As part of his studies, he learned about Kenyan Activist and Nobel Prizewinner Wangari Maathai, who has planted 30 million trees in 30 years. With this Vision in mind, Felix came up with a project of his own, in which children would plant trees in every country on the face of the planet. His Teacher sent Felix into other classes at his school, then his Head Teacher sent him to other schools: in a few short weeks, they were holding their first planting sessions.
Since then, this vision has spread to other children, who have organized their own planting activities, helped each other out and given talks as Climate Change Ambassadors. They've learned that every individual can contribute something, and that it is possible to tackle global problems as a world family.
Diplomats In Rubber Boots – Children Take Their Ideas To The World!
Later, at the Club of Rome, the Global Marshall Plan Foundation and UNEP formalized the first Children's Initiative for younger students. The leap to an International Plant-for-the-Planet movement was made in August 2009, at the UNEP-Children's Conference in South Korea. 132 children from 56 different countries were enrolled in Plant-for-the-Planet. After that, we started to receive reports from Bangladesh, Ivory Coast, Namibia Philippines, Poland, Switzerland, Senegal, Turkey and many other countries. Since then, children have been recruited from a total of 72 countries. Felix Finkbeiner and his "Plant-for-the-Planet“-Children even were active at the Climate Summit in Cancun/Mexico, in December, 2010. In Germany, we have already hit the million tree mark, and for this reason, the children wanted to promote the Student Initiative around the world. They sent out the following message: " In your own countries, all over the world, plant a million trees for Climate Change."
In support of these activities, our Marketing Agency - planB Werbeagentur - are providing sponsorship for 9 Ambassadors, as well as planting 100 trees. Our company will also release an iPad-App in 2011.
We'd like to wish all the children involved in Plant-for-the-Planet the very best of luck with this very worthwhile educational project. You may want to get involved in Climate Change groups yourself, or perhaps even become a supporter of Plant-for-the-Planet activities?
We wish them all a very Merry Christmas, and send our best wishes for the success of all their activities in 2011! – Stop Talking. Start Planting!
Photo: Bernhard Wolf
Agrarmarkt, Austria
"When everyone in the marketplace shouts 'Hooray!', we know we've communicated our message perfectly. Here at planB Werbeagentur in Vienna , we achieve this level of market approbation using innovative campaigns and providing our customers with services of the highest quality."
Rudolf Stuckler, Head of Product Marketing
Two misfortunes in one go.
Raiffeisen Landesbank, Lower Austria-Vienna
Marketing Dialog
Task:
Dialog Marketing campaign on the theme of Energy Contracting, to schedule an appointment for an initial interview.
Concept:
Max and Moritz can offer specialized skills and knowledge, associated together with the idea of wastefulness.
Implementation:
Two-stage Mailing with a Teaser- and Resolution phase, including a Jute money sack containing chocolate-gold coins.
"Marketing something as abstract as Financial Services is always a difficult task: however, the planB Marketing Agency surprised us, not only with their exciting, fresh creative ideas and rapid implementation times, but also with the high degree of sensitivity they showed towards the target audience"
Werner Schediwy, Head of Marketing
www.rlbnoew.at
A Real Smoothie: The New Protector Plus
Bramac Roofing Systems International
Campaign:
Task:
To introduce the new, highly smooth Protector-Plus Roof Tiles for Bramac Roofing, and to develop a Sales-Folder for their Launch activities.
Concept:
The main idea for the campaign is: Bald heads are thought of as being particularly smooth – in combination with the idea that a roof is new. This led to an idea for the Sales-Folder, which was that it should look like a Bramac roofing tile.
Implementation:
(Larger than) Lifesize POS-Stands with Folder holders, and various display walls. For the Sales-Folders, we used the same form as the original tiles, but gave them the same surface texture as the new Protector Plus tiles by using special embossing.
"The creative implementation strategies used by the planB Marketing Agency in Vienna are very hands-on and involve you personally. You get the impression they are so successful, they could sell baldness by turning it into an international campaign for shiny heads!"
Dieter Usleber, Marketing Manager - Austria
www.bramac.at
You can’t save on things you’ve overlooked!
Raiffeisen Landesbank, Lower Austria -Vienna
Marketing Dialog
Task:
Marketing Dialog campaign to optimize repayments by Trade and Commercial customers.
Concept:
Save on the cost of your payments, not on your tea …
Implementation:
Self-Mailer including a tea bag reading "Take Your Time".
"Marketing something as abstract as Financial Services is always a difficult task: however, the planB Marketing Agency surprised us, not only with their exciting, fresh creative ideas and rapid implementation times, but also with the high degree of sensitivity they showed towards the target audience"
Werner Schediwy, Head of Marketing
www.rlbnoew.at
AKG iPad App Perception
AKG Acoustics
Corporate Publishing on iPads
Task:
Developing an iPad App for presenting the new AKG Perception product line.
Concept:
This innovative and interactive Application is the perfect product guide for the new AKG Perception Series "Perception does it all". It offers musicians of all instruments and styles a host of tips and software tricks that they can use immediately for perfect miking in practice sessions, and helps users track down the best microphone for their own specific use.
Implementation:
There's an Interactive Guide for every application, with a Product Guide for the new AKG Perception Series, historical reviews with 360° photos of the earliest AKG-Microphones, and Demonstration videos.
Download the iPad App from the Apple iTunes Store
www.akg.com
AKG OnStage iPad App
AKG Acoustics
Corporate Publishing on iPads
Task:
Development of a Corporate Publishing iPad App for presenting the International Artists and Endorsers of AKG.
Concept:
The AKG Acoustics Brand is all to do with your senses! The iPad is the ideal medium for AKGs International Artists, whose music, videos and Internet presence can all be linked together and presented to Social Platforms quickly, at the same time. And of course, all of AKG's most popular products can also be presented with 360° photos, and much, much more...
Implementation:
Download the iPad App from the Apple iTunes Store
www.akg.com
October 2011: Gold for planB in Cannes!
The winning streak continues: advertising agency planB wins in Cannes at the Corporate Media & TV Awards.
Advertising agency planB wins a Golden Dolphin in the category Environmental Issues and Concerns for its animated short film for global power management company Eaton. “This prize is a fantastic sign that we are, as a team, on the right track,” said Patrick Hein, Eaton’s Marketing and Communication PDCD.
“People used to believe in mythology. Today in safety” is the strapline of the campaign where the film, using Greek mythology as a lead in, introduces the complex world of renewable energy. The mythological embodiment of human forms – Aiolos, Poseidon, Helios and Gaia – determined life on Earth and so mankind learned to adapt their lives to these natural powers and to protect themselves from them when necessary. The difference today is that these forces of nature can safely be used thanks to research and development by Eaton. The future is renewable energy and Eaton offers technologically safe and proven solutions.
Advertising agency planB won a Silver Dolphin in Cannes last year for the Austrian brand AKG. This time round CEO Gregor Jasch was especially pleased as “B2B campaigns are much more difficult to realise as the story-telling requires more detailed product knowledge. Moreover, the prizes clearly demonstrate our achievement in the standardisation of process idea management.”
The Cannes Corporate Media & TV Awards is an annual festival which offers the possibility for production companies, the film industry and even students to present themselves to the media and customers. Similar to the Cannes Festival of Creativity, films can be submitted in 33 categories which are then evaluated by an international jury consisting of marketing and communication creative professionals from business, the media and the film industry.
Click here for eaton at a glance
Click here for AKG at a glance
planB Advertising Agency Vienna
PlanB Advertising Agency Vienna
Innovation Marketing
Strategy
Storytelling
Software
This is how you can profit from planB ›
May 2011: WorldMediaFestival
Gold and silver at the WorldMediaFestival 2011 – planB advertising agency Vienna wins the intermedia-globe GOLD and SILVER at the WorldMediaFestival 2011.
GOLD for the smartXcellence trailer in the category Meeting Openers.
Welser Profile Group is the specialist for special profiles and special profile tubes. Together with the Vienna based agency planB they have developed the brand smartXcellence – smartXcellence stands for a future orientated vision, extensive expert know-how and leadership in technology. One of the first implementation steps was the development of films using CGI technology which show in detail expertise in metal forming and processing. It was important to show the right technical techniques for each component in every stage of processing, but not to put too much emphasis on the tools and the production process itself. The result: a virtual factory in CGI (Computer Generated Imagery) showing the main fields for expertise in the company. Implementation was preceded by means of intensive discussions with technicians and innovators, and in total three films and a trailer were produced. The films are used as marketing tools, at trade shows and in sales presentations. more about smartXcellenceintermedia-globe SILVER for the AKG Perception App for the iPad in the category Mobile Web
AKG is one of the leading global manufacturers of high quality microphones, headphones and wireless microphones for professional applications. For the introduction of the new AKG Perception Series, and alongside other on-going measures, an iPad App was launched with the objective to give users more information, advice and practical tips and tricks from the music trade. Special attention was placed on the user interface – in effect the menu driven overview for navigation on the iPad – where traditional magazine style navigation was combined with a modern search and filter function. This means that via the electronic medium a detailed level of “advice performance” can be achieved for targeted product choice and product applications. It includes many application tips, photo, video material and a 360˚ visual depiction of legendary, historic and modern AKG microphones, all of which enhance the user experience. “Rapid updatability and precise monitoring of the App’s success is ground breaking for these new types of marketing and sales tools of the future,” explains Gregor Jasch, chairman of planB. Speaking at the award ceremony in Hamburg, Alfred Reinprecht (Vice President AKG Acoustics) said, “During the launch phase of the Perception Live Series we also wanted to integrate new media and we introduced the App at the NAMM show in January 2011. By the end of May we will probably have more than 12,000 App launches with the current update.” more about AKG Perception AppFestival Facts
The WorldMediaFestival is an annual event which recognises and honors outstanding solutions for corporate film television, web and print productions. The World MediaFestivalAwards acknowledges excellence in modern communication and is one of the most important international symbols for visual competition. Experienced professionals from the fields of corporate communications, film production, as well as experts from other areas, serve in a volunteer capacity as judges. for more awards click hereClick here for welser profile at a glance
Click here for AKG at a glance
planB Advertising Agency Vienna
planB advertising agency vienna
Business Model Innovation
Strategy
Technology
Marketing
Performance Review
Let your business grow through innovation!
Energy
Strategy
Thematic leadership Europe
Renewable energy
International awards
Everything on Eaton ›
Industry
Storytelling
Technological competence
Innovational brand smartXcellence
Desktop Sales support
Everything on Welser Profiles › Digital Media
Software
Digital Publishing
Web, Apps, Print
International Distribution Support
Everything on AKG ›
Hospitality
Hotel industry
Development of a brand
For all senses
Storytelling on all levels
Everything on the Alpine-Karawanserai ›
planB
planB advertising agency vienna
technology
creativity
performance review
how fit is your marketing?
Building industry
Tough and rugged - the new Bramac Montero
Have you seen the current campaign?
Learn more here …
CS 5 Conference System
AKG Acoustics
Film
Task:
Developing an Animation to launch AKG CS 5 Conference Systems
Concept:
The AKG CS 5 Conference System is suitable for anything - from small meetings right up to larger conferences with around 100 participants. Its modular expandability means it can offer the perfect solution for any requirement.
Implementation:
Film for use at Trade Fairs, the Internet and as a tool in direct sales pitches.
www.akg.com
Click here for AKG at a glance
On Stage Magazine
AKG Acoustics
Corporate Publishing
Task:
Developing a range of Corporate Publishing Print-Products for presenting the International Artistes and Endorsers of AKG.
Concept:
To provide important information about their Artistes quickly, along with references, and links to other pages on the Internet.
Implementation:
Brochure with 36 pages.
"planB Werbeagentur were unremitting with nagging questions until they fully understood the subject. By doing this, they discovered a host of issues that we hadn't been aware of or fully appreciated before."
Mathilde Neubauer, former Head of International Advertising & Promotion
www.akg.com
Click here for AKG at a glance
The Next Generation
AKG Acoustics
Moving Image Using CGI-Rendering
Task:
Product launch for the new AKG C 414 - Series.
Concept:
The product is the focus point, and therefore sells itself.
Implementation:
The CGI-Rendering technique is used worldwide for music production at Trade Shows and Fairs.
"planB Werbeagentur were unremitting with nagging questions until they fully understood the subject. By doing this, they discovered a host of issues that we hadn't been aware of or fully appreciated before."
Mathilde Neubauer, former Head of International Advertising & Promotion
www.akg.com
Click here for AKG at a glance
… and suddenly everything is on fire!
Domoferm International
Advertisements & On line-Trailer
[embed width="628" height="475"]http://www.planb.eu/wp-content/uploads/2010/11/riha.mp4[/embed]
Task:
Developing a B2B-Campaign for this specialized Fire Protection Brand, RIHA.
Concept:
The physical symptoms of choking to death are similar to those of sexual arousal.
Implementation:
Intro-Clip, design of a Homepage www.riha.at and full-page advertisements in Architectural magazines.
"The best way to predict the future is to let the Vienna-based Marketing Agency- planB Werbeagentur- help you shape it."
Klaus Hesky, former Chief Marketing Officer, Domoferm International
www.riha.at
The Vampires
Velux Austria GmbH
Campaign 2007
Radio:
[embed]http://www.planb.eu/wp-content/uploads/2010/12/VeluxVamp01.mp3[/embed]
[embed]http://www.planb.eu/wp-content/uploads/2010/12/VeluxVamp02.mp3[/embed]
Task:
Integrated campaign for VELUX-daylight- and shadowing-systems combined with an event for Architects and Distributors along with two promotions.
Idea:
Shadow or Light is question of life for Vampires.
Implementation:
Billboards, radiopromotion (two 25-second radio spots were broadcast across Austria), direct- marketing activities, advertisings in special interrest mags and a collaboration with the Graz Musical-Festival (part of Dracula played by Thomas Borchert and Uwe Kroger) for the dealer event, invitations, posters, banners.
"Brilliant ideas are organized. An idea must be turned into a reality, otherwise it just remains a bubble. Nothing is more powerful than an idea whose time has come."
Michael Walter, Managing Director, Velux
www.velux.com
All you need is one
Mondi Packaging Bag Division GmbH
CI/CD Packaging
Task:
Brand transfer from Frantschach to Mondi, and re-design of their existing One-Ply-Sack.
Concept:
The large paper sacks can be used to carry a unicycle around, as well as cement.
Implementation:
Small paper sacks made of the original paper, containing 10 pieces of chocolate, each representing an advantage associated with the product. Using unicycle riders at Trade Shows, and a film produced with 3D-Rendering on DVD. Developing some Give Aways suitable for international use.
"Despite extremely tight deadlines, planB Werbeagentur met all our requirements with work of the highest quality and coordinated the project professionally. When frankness, interest, creativity and enthusiasm are all brought together like this, the results are a joy."
Andrea Fuchs, Divisional Marketing Manager
www.mondipackaging.com
World Premiere: AKG DMS 700
AKG Acoustics
Product Movie in CGI-RenderTechnic
Task: International product launch for the new series of AKG digital wireless microphone systems.
Concept: A presentation about device operation and signal processing, explaining the most important features of their latest products.
Implementation: A movie, produced using CGI-Rendering, to be used worldwide at Trade Shows and Fairs.
Awards: Silver Dolphin, Cannes Corporate-Film and TV-Award, Marketing Category, 2010. "The Viennese Marketing Agency planB Werbeagentur used CGI-Rendering to present the new AKG DMS 700 digital wireless microphone system to the international market – and found it ideal, as it enabled even the most technically complex relationships to be explained very quickly and easily." Wolfgang Fritz, Product Marketing Manager Tour Sound "After the Technical Grammy awarded in 2010 in Los Angeles, the Silver Dolphin from Cannes 2010 was the second major international award for AKG - proving it's one of the finest Acoustics brands worldwide." Alfred Reinprecht, Vice President AKG Acoustics
http://www.akg.com/dms700
[embed width="628" height="475"]http://www.planb.eu/wp-content/uploads/2011/01/AKG_DMS700.mp4[/embed]
Click here for AKG at a glance
AKG Acoustics DMS 700
"The CGI-Rendered Product Film planB Werbeagentur came up with for the World Premiere of the new AKG DMS 700 was well-suited to the task. The main features of the product were all demonstrated in under three minutes, and were presented using the latest 3D-Techniques. In addition to the Technical Grammy we were awarded in Los Angeles in 2010, the Silver Dolphin from Cannes 2010 was AKG's second major International award - proving it is one of the finest Acoustics brands in the world"
Alfred Reinprecht, Vice President AKG Acoustics
Alfred Reinprecht, Vice President AKG Acoustics
Österreichische Frischeier EZG
Austrian Easter Eggs as a Branded Product
Campaign:
Task:
To develop an Austrian Brand-Easter egg for Import-No-Names.
Concept:
The Easter Bunny carrying out Quality Control checks on Easter Eggs.
Implementation:
A TV-Spot, combined with a cross-media competition on the Internet, across Austria, to design a Quality Control sticker that can be put on each egg, along with a box design and illustration.
"Creativity, flexibility and professionalism, coupled to expertise in their technical Know-How, are the attributes that characterize planB Werbeagentur in Vienna."
Benjamin Guggenberger, CMO
www.bunte-eier.at
Mondi Bags Austria
Mondi Packaging Bag Division GmbH
Brand Transfer
All you need is One
Task: Brand Transfer from Frantschach to Mondi, and Redesign of their existing One-Ply-Sack.
Idea: A large paper sack can be used for carrying a unicycle around as well as cement.
Implementation: Smaller sample sacks, made of the original paper, but including 10 pieces of chocolate, each representing a Product Advantage, using unicycle riders at Trade Shows, and a film produced using CGI-Rendering techniques on DVD.
"Despite extremely tight deadlines, planB Werbeagentur met all our requirements with work of the highest quality and coordinated the project professionally. When frankness, interest, creativity and enthusiasm are all brought together like this, the results are a joy."
Andrea Fuchs, Divisional Marketing Manager
www.mondipackaging.com
Amnesia
Women's Fashion
Trade Mark
Task: To launch the Hungarian Fashion Brand Amnesia in Austria, as their first active step onto the international market.
Implementation: planB Werbeagentur supported them from the very first stages of their business creation, through strategic consultations and business development, and right up to the opening of their first retail outlet.
Brandner Schifffahrt
Boating Excursions
Cruising in the Wachau 2011 as PDF
Boat trips in the Wachau
Campaign
Task: BRANDNER cruises is a traditional company from the Wachau. In phase one, strategic consulting focused on passenger cruises, Danube stops and water engineering. In phase two, the focus was placed on the boat trips themselves.
Idea: A journey by ship is an adventure and any journey in one of BRANDNER’s first class ships is an unforgettable experience. With BRANDNER you can experience a journey through the Wachau with all your senses.
Implementation: Diverse printing formats for 2011.
www.brandner.at
Bramac Roofing Systems International
[embed width="628" height="475"]http://www.planb.eu/wp-content/uploads/2010/11/usleber.mp4[/embed]
"The creative implementation strategies used by planB Werbeagentur in Vienna are very hands-on and involve you personally. You get the impression they are so successful, they could sell baldness by turning it into an international campaign for shiny heads!"
Dieter Usleber, former Head of Marketing, Austria Velux Austria GmbH
[embed width="628" height="475"]http://www.planb.eu/wp-content/uploads/2010/11/walter.mp4[/embed]
"Brillant ideas have to be organized. Any idea you don't organize remains no more real than a Think Bubble. Nothing is more powerful than an idea who's time has come."
Michael Walter, Chief Marketing Officer Raiffeisen Landesbank, Niederösterreich-Vienna
[embed width="628" height="475"]http://www.planb.eu/wp-content/uploads/2010/11/schediwi.mp4[/embed]
"Marketing something as abstract as Financial Services is always a difficult task: however, planB Werbeagentur surprised us, not only with their exciting, fresh creative ideas and rapid implementation times, but also with the high degree of sensitivity they showed towards the target audience"
Werner Schediwy, Head of Marketing Manufacturing and Industry.
Manufacturing and Industry.
New technologies are developing rapidly.
Has your marketing kept up with them?
Development of an Internet-Portal
Print Media
View
Task:
Development of the Internet-Portal www.kurieranzeigen.at.
Concept:
To introduce the decision-makers from media agencies in the form of Testimonials from Movie Stars.
www.kurieranzeigen.at
Eaton
www.eaton.com
Schering, Austria
Sappi Paper Holdings GmbH
"Being able to listen is a gift; it allows you to gather together all the relevant information about a particular technique, combine them with your Know-How, and lay out all the main points clearly - that's a good summary of the way the planB Agency in Vienna actually work."
Judith Lelleck, Marketing Communications Co-Ordinator
Yamaha Music Central Europe
"From planB Marketing Agency in Vienna, we always get fantastic ideas – fast and accurate implementation – along with excellent service and a detailed knowledge of our customer base and products."
Johann Bozecski, Area Manager, Vienna
Schuberth
Andreas Schuberth
Develop a Homepage for an Insurance Brooker
Task: Design a brief web presence, including a Contact Form for the Internet.
Idea: Turn your spelling mistakes into your Trademark.
Implementation: Development, Business Stationery, Website
www.schuberth.co.at
October 2010: planB – Big Win in Cannes
Viennese Marketing Agency planB Werbeagentur Wien won a Silver Dolphin Award at the Cannes Corporate Media & TV Awards 2010 in the Corporate Films and Videos category.
The prize was awarded for a film they produced for world-renowned Acoustics Company, AKG, based in Vienna, showing the merits and design details of their AKG DMS 700 (digital wireless microphone system).
Commenting on the Concept, AKG Vice President Alfred Reinprecht explained "To us, presenting the World Premiere of the new AKG DMS 700 system using a product film in Render-technik seemed highly appropriate". "The product was presented in full in under three minutes using the latest 3D-Techniques." The Technical Grammy Award 2010 in Los Angeles was the second International award for AKG this year - making them one of the world's foremost brands in Acoustics today.
Commenting on the Concept, AKG Vice President Alfred Reinprecht explained "To us, presenting the World Premiere of the new AKG DMS 700 system using a product film in Render-technik seemed highly appropriate". "The product was presented in full in under three minutes using the latest 3D-Techniques." The Technical Grammy Award 2010 in Los Angeles was the second International award for AKG this year - making them one of the world's foremost brands in Acoustics today.
November 2007: Golden Pixel Award For planB
On 15.11.2007, planB won a Golden Pixel Award in the Best Print category. What most impressed the Jury and Experts was the way in which the complex mechanisms involved in paper finishing were presented, in a brochure they produced to celebrate the Centenary of a company called Polehnia. These were performed by State Prizewinner for Paper Designer, Philipp Prause. Emballissimo 2007 for sophisticated 3D-Technology. Here is the Link
For their company's 100th Anniversary, the family firm Polehnia commissioned planB to create a three-dimensional Company Brochure, to illustrate all the steps and processes involved in paper production and finishing with practical demonstrations. By being able to pull, turn and feel the virtual pages in an interactive way, the viewer is brought closer to the complex workflow involved in paper finishing. Philipp Prause, Paper Design State Prizewinner, was responsible for implementation of drawing and selecting the folding mechanisms.
This extensive work, which included over 800 processes, was produced in a limited edition of 1,000, and won the Paper Industry's Emballissimo 2007, in the Three-Dimensional category.
For their company's 100th Anniversary, the family firm Polehnia commissioned planB to create a three-dimensional Company Brochure, to illustrate all the steps and processes involved in paper production and finishing with practical demonstrations. By being able to pull, turn and feel the virtual pages in an interactive way, the viewer is brought closer to the complex workflow involved in paper finishing. Philipp Prause, Paper Design State Prizewinner, was responsible for implementation of drawing and selecting the folding mechanisms.
This extensive work, which included over 800 processes, was produced in a limited edition of 1,000, and won the Paper Industry's Emballissimo 2007, in the Three-Dimensional category.
