At the US International Film & Video Festival, planB won the Silver Screen Award in the category “Environmental Issues” for its animated movie short about the global power management corporation Eaton.
This is the second award for the animated movie short on the subject of renewable energy, which in 2011 won the Gold Dolphin in Cannes. “It’s fantastic that the film has also received such great recognition here in America, where Eaton has its headquarters,” said Patrick Hein, Communication Manager of PDCD Eaton.
On 20 January 2012 the founder of the US International Film & Video Festival, Lee Gluckman, presented the coveted trophy to the Managing Director of planB Advertising Agency, Gregor Jasch, who was in Los Angeles to attend the NAMM Show. The presentation took place at the Sky Bar in the glamorous Mondrian Hotel, where the founder of the film prize and Gregor Jasch hit it off immediately. Founder Lee Gluckman observed, "The unique thing about our festival is that the judging of all the entries is international. We send out different entries to different judges all over the world. This eliminates the opportunities for vote trading."
Founded in 1967, the US International Film & Video Festival is a leading international event worldwide; it honors outstanding business, television, documentary, entertainment and industry productions in the area of film and video. Every year the jury selects eleven winners from among hundreds of entries from all over the world.

Eaton approached planB in autumn 2010 with the commission to position the company as the trailblazer for the safe use of renewable energy in the European market. A strategy planning process gave birth to the idea of an integrated campaign to be fully narrated in an animated film. Jasch says, “It is yet another sign that we are on the right track in using our strategy planning process as our foundation.”
www.filmfestawards.com
Before the skyline of Los Angeles, Lee Gluckman (US International Film and Video Festival) presents the Silver Screen Award for Eaton to Gregor Jasch (planB Advertising Agency). Jasch: “Emotional storytelling creates trust and distinctiveness and is remembered longer.”