Austrian Easter Eggs as a Branded Product

Campaign:

Task:
To develop an Austrian Brand-Easter egg for Import-No-Names.

Concept:
The Easter Bunny carrying out Quality Control checks on Easter Eggs.

Implementation:
A TV-Spot, combined with a cross-media competition on the Internet, across Austria, to design a Quality Control sticker that can be put on each egg, along with a box design and illustration.

"Creativity, flexibility and professionalism, coupled to expertise in their technical Know-How, are the attributes that characterize planB Werbeagentur in Vienna."
Benjamin Guggenberger, CMO

www.bunte-eier.at