Murauer Lemongrass

Trade Mark

Task: Development of a beer-mixer drink incorporating the flavor of Lemongrass.
Idea: a refreshing experience would be to shower in ice-cold, Styrian, crystal clear water with Lemongrass added.
Implementation: Shooting the key visuals in the Palfau Mountain Gorge, producing the package design (bottle label), packaging containers, menu inserts, advertisements, place mats, coasters....

Awards: Voted the most popular beer mixer drink in the "Zeitschrift News" six months after the launch.

www.murauerbier.eu