AKG Acoustics

Marketing Dialog

Task:
Product launch for their Professional Studio Headphones Series

Concept:
DJs work with records and with headphones.

Implementation:
International Mailing in form of Album covers including a Slipmat, CD and Brochure.

"planB Werbeagentur were unremitting with nagging questions until they fully understood the subject. By doing this, they discovered a host of issues that we hadn't been aware of or fully appreciated before."
Mathilde Neubauer, former Head of International Advertising & Promotion

www.akg.com