The winning streak continues: advertising agency planB wins in Cannes at the Corporate Media & TV Awards.



Advertising agency planB wins a Golden Dolphin in the category Environmental Issues and Concerns for its animated short film for global power management company Eaton. “This prize is a fantastic sign that we are, as a team, on the right track,” said Patrick Hein, Eaton’s Marketing and Communication PDCD.

“People used to believe in mythology. Today in safety” is the strapline of the campaign where the film, using Greek mythology as a lead in, introduces the complex world of renewable energy. The mythological embodiment of human forms – Aiolos, Poseidon, Helios and Gaia – determined life on Earth and so mankind learned to adapt their lives to these natural powers and to protect themselves from them when necessary. The difference today is that these forces of nature can safely be used thanks to research and development by Eaton. The future is renewable energy and Eaton offers technologically safe and proven solutions.

Advertising agency planB won a Silver Dolphin in Cannes last year for the Austrian brand AKG. This time round CEO Gregor Jasch was especially pleased as “B2B campaigns are much more difficult to realise as the story-telling requires more detailed product knowledge. Moreover, the prizes clearly demonstrate our achievement in the standardisation of process idea management.”

The Cannes Corporate Media & TV Awards is an annual festival which offers the possibility for production companies, the film industry and even students to present themselves to the media and customers. Similar to the Cannes Festival of Creativity, films can be submitted in 33 categories which are then evaluated by an international jury consisting of marketing and communication creative professionals from business, the media and the film industry.