Hamburg – on the 9th May 2012 advertising agency planB once again secured honours at the WorldMediaFestival. There was gold in the category “PR: Energy” for its animated film about renewable energy for global power company Eaton, and silver in the category “Animation: Computer” for its new film “punching and cutting” for its client Welser Profile. Speaking about the awards, Gregor Jasch, head of planB said: ”The awards are an acknowledgment of client trust and the quality of all the diverse campaigns from our agency.”

The Intermedia-Globe is the sixth prize in succession for the short animated film for Eaton which shows the history of renewable energy based on the insight, “People used to believe in mythology. Today they believe in safety.” The awards to date include a “Golden Dolphin” in Cannes 2011, a “Silver Screen Award” in Los Angeles, a “Golden Green Award” in Deauville, a “Silver Victoria” in Vienna and a “Bronze Remi” at the 2012 World Festival in Houston.

smartXellence is the innovative brand from Welser Profile, the specialist for custom-built solutions in the field of cold roll profiling. The brand-new film “punching and cutting” continues the success story which started in 2011 with the first of three films, one of which also won gold in the category “Trailer” at the 2011 World Media Festival. The new production –“smartXellence punching and cutting” – shows the production process of a workpiece in different lengths, captured in 3D animated form in a “virtual” factory where the exceptional production process capabilities of Welser Profile in punching and cutting can be clearly shown.

planB was also amongst the winners at the 2011 international WorldMediaFestival in Hamburg, winning gold for its smartXellence trailer for Welser Profile and silver for its iPad Percption app for AKG.

Festival facts:
The WorldMediaFestival is an annual event which honours and celebrates the best international solutions for corporate film, television, web and print productions. The awards recognise excellence in modern communication and are one of the most important symbols for visual competition. The jury is made up of communications professionals and experts in the fields of corporate communications and film production. This year was the 13th WorldMediaFestival, with 580 entries from 28 countries.

Home victory: After multiple international prizes, the planB Advertising Agency now wins silver at the International Business Film Festival in Vienna.

Vienna – planB has already received numerous awards for the animated short film of the global power management company Eaton and has now won the silver Victoria at the 25th International Business Film Festival on 3rd May 2012 in the category “Marketing, product and process information”.
The agency already won the „Golden Dolphin“ in Cannes in 2011 for the film. With the “Silver Screen Award” in Los Angeles and the “Golden Green Award” in Deauville 2012, the silver Victoria is the fourth award in a row for the Renewable Energy Animation Film.

Click here for more awards from planB

“After the international awards, it is a particular pleasure for us to receive recognition for our work in Austria as well”, says Gregor Jasch, the CEO of the planB Advertising Agency. Thomas Krickl, the digital director of the planB Advertising Agency adds: “Animation films are the perfect medium to convey a complex message very simply and emotionally in three minutes.”

One of 290 submissions from Austria, Germany, Switzerland, Liechtenstein, Luxemburg and Southern Tyrol, the Eaton Renewable Energy Film was able to secure a place on the winner’s podium. The 25th International Business Film Festival focuses on all business films in the German language that were produced in the years from 2010-2012. Films that deal with aspects of economic life, whether on behalf of the industry, economy, tourism, public offices or television companies, can be submitted.

Eaton approached planB in the fall of 2010 with the task to position Eaton as forerunner for the safe usage of renewable energy on the European market. After a strategy process, the idea for an integrated campaign was formed: “People used to believe in mythology. Today they believe in safety.” The film introduces the complex world of renewable energy and begins with Greek mythology and the manlike natural forces found therein. In contrast to those days, natural forces can be used safely now thanks to the research and development of Eaton. The future belongs to renewable energy – Eaton offers technologically safe and reliable solutions.

For further details see: Eaton Case

Minsk – for the fourth time international guests from 21 countries came together for the White Square Festival from 19th – 21st April 2012 in Belarus, to gather information at high carat seminars and workshops on the newest trends in advertisement and marketing. This year, there were 1317 submissions by international agencies for the White Square Award, especially in the categories “Graphic Design” and “Internet Advertising”. The winners included Ikea (Instinct, Russia), Touch Z-Distance (Red Keds, Russia), Zoich (PR Technologies, Russia), Switzerland Tourism (Spillmann/Felser/Leo Burnett AG, Switzerland), Heineken (Red Keds, Russia) Heineken RFID Event (Red Keds, Russia) and many others.

The annual festival provides a link in the communications industry between west and east. Due to the politically tense situation in Belarus and increasing globalization, this festival in Minsk is the ideal place for building bridges between the CEE (Central and Eastern European market) and the European market.

The name of the White Square Festival stands for change and new beginnings. It is a modern reversal of the famous painting “The Black Square” by Kasimir Sewerinowitsch Malewitsch, a Belarusian painter and the main representative of the Russian Avantgarde. Today, the painting is considered as groundbreaking in art of the early 20th century and defends itself against tradition through an art form that is free from references to objects.

In the jury, Austria was represented by Thomas Krickl (Creative & Digital Director planB Advertising Agency Vienna). He joined the international round of Marko Edfelt (CEO Advertising Agency Satumaa Ltd, Finland), Dmitriy Fedorenko (Creative Partner Peppermint interactive, Ukraine), Emil Jimenez (Executive and Communication Director Passion Communications, Czech Republic), Rostislav Kasyanenko (Founder of the International BTL-Award «Golden PROpeller» and International Internet-Award PROpeller Digital, Ukraine), Vyacheslav Fokin (Creative Director Twiga, Ukraine), Evgeniya Koneeva (Creative Director GRAPE, Russia) in the category “Internet Advertising”. Linguistic and cultural differences weren’t a problem for Krickl during judging.
“There are clear criteria for the evaluation, regardless of the language used for communicating. When an idea in the storytelling is right, clear and innovative, it always distinguishes itself from the competition and shows clear indications for a big winner.”

Right after the festival opening, the planB Advertising Agency was invited to give a lecture on strategy development and ideas management. “The feedback on the lecture was great, even though it could be seen clearly that the development of the Eastern European markets can’t be compared to the Western markets.”, as Jasch says. “Those who see potential for the future in these markets should mark the V. Festival in Minsk. There are many very hungry talents here that have a good education and want to move forward. It is definitely a topic for us, especially with Vienna as the main location of many CCE locations.

© Aliona Birukova Gregor Jasch during his presentation “Change”

© Aliona Birukova Thomas Krickl with the interpreter

© Yuliya von Matskevich Thomas Krickl as Juryman in the House of Moskau

Invitation to the Keynote held by planB Advertising Agency Vienna

“With this campaign, Eaton wants to clearly establish thematic leadership in the field of renewable energy.”, as CEO planB Gregor Jasch says. “With the numerous international acknowledgements we have clearly gotten one step closer to this goal.”

See the movie: Eaton Renewable Energy

Festival Facts: The annually occurring International Festival of Corporate Films on Ecology and Sustainability offers film producers, directors and agencies a platform where they can exchange ideas on possibilities for sustainable development. The Devaullie Green Awards were awarded for the first time this year in nine categories. 176 participants from four continents submitted their works.

Thomas Krickl at the ceremony in Deauville, Foto: Sandrine Boyer Engel

International experts discussed the future of hospitality in the luxury segment.

Vienna – The 39th annual meeting of the European Hotel Manager Association (EHMA) under the organizational leadership of Verena Forstinger took place between 29th March and 1st April in Vienna and focused on the topic “Hotel of the Future”. The numerous participants followed the speeches and discussions of the keynote speaker Ted Teng (CEO Leading Hotels of the World), Dr. Bill Carroll (Cornell University School and CEO Marketing Economics), R.J.M. Homman (Managing Director Worldhotels), Gregor Jasch (CEO planB advertising agency Vienna) and Chris Härle (CEO Jones Land LaSalle) on new requirements and exclusive service through innovative technologies in the hotel of the future.

Particularly well received was the presentation „The art of storytelling as a hotel brand experience” by hotel-branding expert Gregor Jasch. “Even the first cave paintings are proof that stories are a basic need of human beings…” , as Jasch says . “The hotel of the future is a place where brand and distinguishing features can actually be experienced with all senses.” Jasch presented examples of international hotel chains, non-owner-managed as well as owner-managed hotels and demonstrated the growing importance of a consistent brand history as a central theme of the hotel experience out of the guest’s perspective. The example of the “
Alpine-Karawanserai – Time Design Hotels” in Saalbach-Hinterglemm was received with general enthusiasm and showed why it will be more important in the future to develop good experience sites with unusual concepts (video case study at planb.at/ak).

The EHMA was founded in 1974 in Rom as a non-profit organization of professional hotel managers, whose desire it is to continuously improve their standards, their atmosphere and their services. Today EHMA has over 450 members including CEOs of the most renowned hotels in 28 European countries. The organization functions as a forum for discussions and reflection on the future of the hotel industry.

„Between fashion and mega trends – how to navigate to success“, discussion panel with (f.r.t.l) Gregor Jasch (CEO planB ad agency Vienna); R.J.M. Hornman (Managing Director Worldhotels); Ted Teng (CEO Leading Hotels of the World); Dr. BillCarroll (Cornell University School and CEO Marketing Economics); Chris Härle (CEO Jones Land LaSalle); Photo: Sulzer

An extract out of Goethe’s West-Eastern Divan defines the brand message. Photo: Michael Huber

Welser Profile is the specialist for individual solutions in the area of cold roll profiling. The film “smartXellence punching and cutting” shows the production process for two customized components which are produced in various lengths in the same production process, thus clearly showing Welser Profile’s outstanding competence in the individual production steps of punching and cutting.

Objective:

The “smartXellence” brand stands for Welser Profile’s comprehensive expert knowledge and technological leadership in metal forming and machining. In the course of the brand’s launch, Welser Profile’s broad palette of manufacturing techniques was descriptively presented in the form of scenic impressions corresponding to the individual steps in the production process. In order to ensure confidentiality and protect technical know-how, a visual language was developed to represent the technological stages of production in a “virtual factory” without revealing internal secrets.

Intended uses:

The films are used at trade shows, in the internet, in digital signage and in personal sales talks. In such instances the medium of film is at its best, ensuring that the message is always presented completely and technologically correctly, remaining in the minds of the viewers through its emotional appeal.

At the US International Film & Video Festival, planB won the Silver Screen Award in the category “Environmental Issues” for its animated movie short about the global power management corporation Eaton.
This is the second award for the animated movie short on the subject of renewable energy, which in 2011 won the Gold Dolphin in Cannes. “It’s fantastic that the film has also received such great recognition here in America, where Eaton has its headquarters,” said Patrick Hein, Communication Manager of PDCD Eaton.
On 20 January 2012 the founder of the US International Film & Video Festival, Lee Gluckman, presented the coveted trophy to the Managing Director of planB Advertising Agency, Gregor Jasch, who was in Los Angeles to attend the NAMM Show. The presentation took place at the Sky Bar in the glamorous Mondrian Hotel, where the founder of the film prize and Gregor Jasch hit it off immediately. Founder Lee Gluckman observed, “The unique thing about our festival is that the judging of all the entries is international. We send out different entries to different judges all over the world. This eliminates the opportunities for vote trading.”
Founded in 1967, the US International Film & Video Festival is a leading international event worldwide; it honors outstanding business, television, documentary, entertainment and industry productions in the area of film and video. Every year the jury selects eleven winners from among hundreds of entries from all over the world.

Eaton approached planB in autumn 2010 with the commission to position the company as the trailblazer for the safe use of renewable energy in the European market. A strategy planning process gave birth to the idea of an integrated campaign to be fully narrated in an animated film. Jasch says, “It is yet another sign that we are on the right track in using our strategy planning process as our foundation.”
www.filmfestawards.com

Before the skyline of Los Angeles, Lee Gluckman (US International Film and Video Festival) presents the Silver Screen Award for Eaton to Gregor Jasch (planB Advertising Agency). Jasch: “Emotional storytelling creates trust and distinctiveness and is remembered longer.”

gold for planB in Cannes

Today, energy generation through photovoltaic power stations and wind plants as well as with water and biomass is used globally.

So that this generated energy from environmentally friendly production processes can be used safely, Eaton developed safety components for the industry as well as for private households.

Today, Eaton products are used in various applications: for direct current and alternating current, for reliable protection and monitoring devices and separators, for automation systems, in monitoring, regulation and control technology for feeding into the grid as well as for switching devices that become active if the situation allows it.

Eaton approached PlanB in fall 2010 with the task to position Eaton as forerunner for the safe usage of renewable energy on the European market.

After a strategy process the idea arose that the campaign should be realized classically as well as below-the-line:
Using the forces of nature for energy production with the experience and security of Eaton
People used to believe in mythology. Today they believe in safety.

Various natural forces defined life on earth from the beginning. Man learned to adapt his life to the natural forces – and to protect himself from them when necessary
In order to relate to these natural forces, wind, water, sun and earth were given mythological and manlike forms and were called Aiolos, Poseidon, Helios and Gaia.

In contrast to those days, natural forces can be used safely thanks to the research and development of Eaton. The future belongs to renewable energy – and Eaton offers technologically safe and reliable solutions.

People used to believe in mythology – today in safety!

Task:

Eaton is a global power management company with safe and sustainable solutions for electrical, hydraulic and mechanical performance. The task: to establish issue leadership for the “electrical” field within the sector of renewable energy.

Idea:

People used to believe in mythological gods who ruled over powers like the sun, wind, water and the Earth and were often unpredictable in their dispensing of favour. Today the forces of nature can be safely used thanks to product solutions from Eaton.

Strategy:

During the strategy phase, extensive workshops were set up with the client which focused on “brand”, “product”, “customers” and “competitors”. This led to the development of “insights” which served as a launch pad for the process of idea management.

Implementation:

FILM

The narrative of the campaign – and the issue of renewable energy – is vividly shown in a short animated film.

ADVERTISING

Individual advertising designs were developed for the four segments: sun, water, wind and Earth.

POSTERS

POP posters generate interest in the theme of renewable energy.

DIRECT MAILINGS

Individual mailings for the particular theme.

PRODUCT FOLDER

Title page and introductory information on the subject of renewable energy for the photovoltaic product field.

THEME FOLDER

Introduction to the entire field of renewable energy and Eaton’s commitment to this important market of the future.

CAMPAIGN BOOKLET

The sales brochure introduces the campaign.

Download Video: Closed Format: MP4

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for more movies click here.

Moving Image

Task: Developing a Technology Brand with downstream communication activities.
Idea: As part of the strategic development process, developing the “SmartXcellence” Technical Brand.
Implementation: The collective Know-How of Welser Profile was developed into a range of films, produced using CGI-technology. These document, in an extremely vivid and sensitive manner, how the collective expertise and experience of Welser Profile are used in the profiling and processing of metals, such as, for example, Roll Forming, Cold Rolling and Profiling techniques, process optimization, thickness optimization (grooving and thinning, as part of an integrated manufacturing process) bending, welding and finally, component assembly into the completed end products.

www.welser.com