People used to believe in mythology – today in safety!

Task:

Eaton is a global power management company with safe and sustainable solutions for electrical, hydraulic and mechanical performance. The task: to establish issue leadership for the “electrical” field within the sector of renewable energy.

Idea:

People used to believe in mythological gods who ruled over powers like the sun, wind, water and the Earth and were often unpredictable in their dispensing of favour. Today the forces of nature can be safely used thanks to product solutions from Eaton.

Strategy:

During the strategy phase, extensive workshops were set up with the client which focused on “brand”, “product”, “customers” and “competitors”. This led to the development of “insights” which served as a launch pad for the process of idea management.



Implementation:

FILM

The narrative of the campaign – and the issue of renewable energy – is vividly shown in a short animated film.

ADVERTISING

Individual advertising designs were developed for the four segments: sun, water, wind and Earth.

POSTERS

POP posters generate interest in the theme of renewable energy.

DIRECT MAILINGS

Individual mailings for the particular theme.

PRODUCT FOLDER

Title page and introductory information on the subject of renewable energy for the photovoltaic product field.

THEME FOLDER

Introduction to the entire field of renewable energy and Eaton’s commitment to this important market of the future.

CAMPAIGN BOOKLET

The sales brochure introduces the campaign.