Category Archives: Tourists & Travellers
Blumenhotels
Blumenhotels
Hotel Alpen-Karawanserai Campaign: Task: During the course of a structural expansion, the Blumenhotel/Tirolerhof recognized their need for brand development, and of offering a unique and distinctive hotel experience. Idea: A quote from Johann Wolfgang von Goethe: “Anyone who knows themselves and … Continue reading
Niederösterreich-CARD
Niederösterreich-CARD
For Treasure Hunters Campaign: Task: Introducing the Niederösterreich-CARD as a Customer Loyalty Card at the start of the season. Idea: Curious Treasure Hunters are always looking for very special experiences. 264 Treasures are packed into every Niederösterreich-CARD. Implementation: Posters, Flyers, … Continue reading
Cafe Bierbeisl Einstein
Cafe Bierbeisl Einstein
The Local for Geniuses Trade Mark, Film and Radio Task: Relaunch, using Words/TradeMark, Cafe-Bierbeisl Einstein. Idea: Einstein, the Local for Geniuses. Implementation: Defining and designing strategic direction with key decision-makers, Corporate Design, Corporate Identity, Radio, Cinema and electronic billboard advertising. … Continue reading
Slowakisches Heilbad Piešťany, AG
Slowakisches Heilbad Piešťany, AG
Health Spa Piešťany – Health & Fitness Center Trade Mark Task: The Piešťany Health Spa has been one of Europe’s most important health resorts for the past century, and is situated on a river peninsula in Slovakia. As part of … Continue reading
Columbus Gastronomy
Columbus Gastronomy
Columbus Brau Trade Mark Task: To develop a Trade Mark. Implementation: Defining and developing the strategy focus with key decision-makers. www.columbusbraeu.com
Gürtelbräu
Gürtelbräu
Gastronomy Trade Mark Task: Developing a Word/Picture Trade Mark. Implementation: Defining and developing the strategy focus with key decision-makers. www.guertelbraeu.com
Advertising Lower Austria
Advertising Lower Austria
Combining Opposites Campaign: Task: Brand values for Lower Austria were re-positioned, and planB were put in charge of developing a co-ordinated Marketing campaign. Idea: Lower Austria combines opposites to create an environment full of rich experiences. Implementation: To communicate the … Continue reading
Brandner Schifffahrt
Brandner Schifffahrt
Boating Excursions Cruising in the Wachau 2011 as PDF Boat trips in the Wachau Campaign Task: BRANDNER cruises is a traditional company from the Wachau. In phase one, strategic consulting focused on passenger cruises, Danube stops and water engineering. In … Continue reading