Category Archives: Post-Materialistic People
AKG Perception iPad App
AKG Perception iPad App
http://www.youtube.com/watch?v=2DVjWLVZt8E
AKG Acoustics Corporate Publishing on the iPad Description This innovative and interactive app is the ultimate guide to AKG’s highly acclaimed Perception series. It allows vocalists, drummers, guitarists, keyboard players and producers… Continue reading
AKG Acoustics Corporate Publishing on the iPad Description This innovative and interactive app is the ultimate guide to AKG’s highly acclaimed Perception series. It allows vocalists, drummers, guitarists, keyboard players and producers… Continue reading
Blumenhotels
Blumenhotels
Hotel Alpen-Karawanserai Campaign: Task: During the course of a structural expansion, the Blumenhotel/Tirolerhof recognized their need for brand development, and of offering a unique and distinctive hotel experience. Idea: A quote from Johann Wolfgang von Goethe: “Anyone who knows themselves and … Continue reading
Niederösterreich-CARD
Niederösterreich-CARD
For Treasure Hunters Campaign: Task: Introducing the Niederösterreich-CARD as a Customer Loyalty Card at the start of the season. Idea: Curious Treasure Hunters are always looking for very special experiences. 264 Treasures are packed into every Niederösterreich-CARD. Implementation: Posters, Flyers, … Continue reading
Cafe Bierbeisl Einstein
Cafe Bierbeisl Einstein
The Local for Geniuses Trade Mark, Film and Radio Task: Relaunch, using Words/TradeMark, Cafe-Bierbeisl Einstein. Idea: Einstein, the Local for Geniuses. Implementation: Defining and designing strategic direction with key decision-makers, Corporate Design, Corporate Identity, Radio, Cinema and electronic billboard advertising. … Continue reading
Austria is Free!
Austria is Free!
Agrarmarkt Austria GmbH Campaign: Task: Raising the awareness of people in Austria about the impending ban on battery production from 01. 01. 2009, along with information about single-egg-labeling. Idea: Austria is free – the Austrian chickens have all been set … Continue reading
Bringing Light to Life
Bringing Light to Life
Velux Austria GmbH Campaign 2008 Task: Integrated campaign for daylight- and shading solutions. Concept: Packaging daylight as a commodity. Implementation: Integrated campaign with Advertisements, Corporate Publishing, On line Banners and Citylights. “Brillant ideas have to be organized. Any idea you … Continue reading
Eccoplus Niederösterreichs Wirtschaftsagentur
Eccoplus Niederösterreichs Wirtschaftsagentur
Lower Austrian Holzbaupreis (Timber Prize) Marketing Material Task: The Lower Austrian Timber Prize is one of the most important prizes in the construction industry, for sustainable buildings, extensions and alterations. Idea: From the first sketches to the final building– wood … Continue reading
Columbus Gastronomy
Columbus Gastronomy
Columbus Brau Trade Mark Task: To develop a Trade Mark. Implementation: Defining and developing the strategy focus with key decision-makers. www.columbusbraeu.com
Gürtelbräu
Gürtelbräu
Gastronomy Trade Mark Task: Developing a Word/Picture Trade Mark. Implementation: Defining and developing the strategy focus with key decision-makers. www.guertelbraeu.com
Advertising Lower Austria
Advertising Lower Austria
Combining Opposites Campaign: Task: Brand values for Lower Austria were re-positioned, and planB were put in charge of developing a co-ordinated Marketing campaign. Idea: Lower Austria combines opposites to create an environment full of rich experiences. Implementation: To communicate the … Continue reading