Category Archives: Modern Performers

AKG Perception iPad App

AKG Perception iPad App

http://www.youtube.com/watch?v=2DVjWLVZt8E

AKG Acoustics Corporate Publishing on the iPad Description This innovative and interactive app is the ultimate guide to AKG’s highly acclaimed Perception series. It allows vocalists, drummers, guitarists, keyboard players and producers… Continue reading

Blumenhotels

Blumenhotels

Hotel Alpen-Karawanserai Campaign: Task: During the course of a structural expansion, the Blumenhotel/Tirolerhof recognized their need for brand development, and of offering a unique and distinctive hotel experience. Idea: A quote from Johann Wolfgang von Goethe: “Anyone who knows themselves and … Continue reading

Niederösterreich-CARD

Niederösterreich-CARD

For Treasure Hunters Campaign: Task: Introducing the Niederösterreich-CARD as a Customer Loyalty Card at the start of the season. Idea: Curious Treasure Hunters are always looking for very special experiences. 264 Treasures are packed into every Niederösterreich-CARD. Implementation: Posters, Flyers, … Continue reading

The New Quality of Life

The New Quality of Life

Griffnerhaus AG Campaign: Griffnerhaus stands for individual comfort of the highest level. By working with international designers such as Matteo Thun, we were able to implement our designs, which were exemplary. To develop the first Lifestyle Brand for a pan-European … Continue reading

Creating an In-House and Corporate Identity

Creating an In-House and Corporate Identity

Dania Corporate Identity Task: Create a new Corporate Identity and integrate this with the new CI/CD in Shop and CarPark Concept: Use pictures of different female models to represent the individual business areas (Parkett, Malerei, etc.). Implementation: Design a logo, … Continue reading

Bringing Light to Life

Bringing Light to Life

Velux Austria GmbH Campaign 2008 Task: Integrated campaign for daylight- and shading solutions. Concept: Packaging daylight as a commodity. Implementation: Integrated campaign with Advertisements, Corporate Publishing, On line Banners and Citylights. “Brillant ideas have to be organized. Any idea you … Continue reading

Eccoplus Niederösterreichs Wirtschaftsagentur

Eccoplus Niederösterreichs Wirtschaftsagentur

Lower Austrian Holzbaupreis (Timber Prize) Marketing Material Task: The Lower Austrian Timber Prize is one of the most important prizes in the construction industry, for sustainable buildings, extensions and alterations. Idea: From the first sketches to the final building– wood … Continue reading

Schubert Stone Center

Schubert Stone Center

Schubert Stone Trade Mark Task: The appeal of stone as a building material that is sensual. Idea:Stone is a building material with its own unique appeal. Schubert Stone can offer a selection of stone materials from all over the world. … Continue reading

Casa Mexico

Casa Mexico

Mexican and TexMex Cuisine Trade Mark Task: The Casa Mexico Brand – Importers of Mexican and TexMex speciality foods, needed a Relaunch. Idea: The Kukulkan-Pyramid is one of the most famous buildings in Mexico and was adapted into a more … Continue reading

Advertising Lower Austria

Advertising Lower Austria

Combining Opposites Campaign: Task: Brand values for Lower Austria were re-positioned, and planB were put in charge of developing a co-ordinated Marketing campaign. Idea: Lower Austria combines opposites to create an environment full of rich experiences. Implementation: To communicate the … Continue reading

Business at the Schwarzenbergplatz

Business at the Schwarzenbergplatz

Allgemeine Immobilien Verwaltungs GmbH Campaign: Task: To develop a Market Identity and apply it to the former Telecom-building at the Schwarzenbergplatz. Concept: Business at the Schwarzenbergplatz – the City Office Center. Implementation: Mailing three versions (Premium, Standard, Budget) comprising a … Continue reading