Category Archives: LOHAS
Blumenhotels
Blumenhotels
Hotel Alpen-Karawanserai Campaign: Task: During the course of a structural expansion, the Blumenhotel/Tirolerhof recognized their need for brand development, and of offering a unique and distinctive hotel experience. Idea: A quote from Johann Wolfgang von Goethe: “Anyone who knows themselves and … Continue reading
Niederösterreich-CARD
Niederösterreich-CARD
For Treasure Hunters Campaign: Task: Introducing the Niederösterreich-CARD as a Customer Loyalty Card at the start of the season. Idea: Curious Treasure Hunters are always looking for very special experiences. 264 Treasures are packed into every Niederösterreich-CARD. Implementation: Posters, Flyers, … Continue reading
The New Quality of Life
The New Quality of Life
Griffnerhaus AG Campaign: Griffnerhaus stands for individual comfort of the highest level. By working with international designers such as Matteo Thun, we were able to implement our designs, which were exemplary. To develop the first Lifestyle Brand for a pan-European … Continue reading
Austria is Free!
Austria is Free!
Agrarmarkt Austria GmbH Campaign: Task: Raising the awareness of people in Austria about the impending ban on battery production from 01. 01. 2009, along with information about single-egg-labeling. Idea: Austria is free – the Austrian chickens have all been set … Continue reading
Bringing Light to Life
Bringing Light to Life
Velux Austria GmbH Campaign 2008 Task: Integrated campaign for daylight- and shading solutions. Concept: Packaging daylight as a commodity. Implementation: Integrated campaign with Advertisements, Corporate Publishing, On line Banners and Citylights. “Brillant ideas have to be organized. Any idea you … Continue reading
Rental Is Our Business
Rental Is Our Business
Allgemeine Immobilien Verwaltungs GmbH Web Presence Task: Internet-Portal for Top-Segment Real Estate searches. Idea: Overview Portal with the motto “Rental Is Our Business” Implementation: www.aiv-immo.at “Good advice is expensive, but bad advice can be costly. Anyone who needs good advice … Continue reading
Eccoplus Niederösterreichs Wirtschaftsagentur
Eccoplus Niederösterreichs Wirtschaftsagentur
Lower Austrian Holzbaupreis (Timber Prize) Marketing Material Task: The Lower Austrian Timber Prize is one of the most important prizes in the construction industry, for sustainable buildings, extensions and alterations. Idea: From the first sketches to the final building– wood … Continue reading
Schubert Stone Center
Schubert Stone Center
Schubert Stone Trade Mark Task: The appeal of stone as a building material that is sensual. Idea:Stone is a building material with its own unique appeal. Schubert Stone can offer a selection of stone materials from all over the world. … Continue reading
Casa Mexico
Casa Mexico
Mexican and TexMex Cuisine Trade Mark Task: The Casa Mexico Brand – Importers of Mexican and TexMex speciality foods, needed a Relaunch. Idea: The Kukulkan-Pyramid is one of the most famous buildings in Mexico and was adapted into a more … Continue reading
Advertising Lower Austria
Advertising Lower Austria
Combining Opposites Campaign: Task: Brand values for Lower Austria were re-positioned, and planB were put in charge of developing a co-ordinated Marketing campaign. Idea: Lower Austria combines opposites to create an environment full of rich experiences. Implementation: To communicate the … Continue reading