Category Archives: Lifestyle
Blumenhotels
Blumenhotels
Hotel Alpen-Karawanserai Campaign: Task: During the course of a structural expansion, the Blumenhotel/Tirolerhof recognized their need for brand development, and of offering a unique and distinctive hotel experience. Idea: A quote from Johann Wolfgang von Goethe: “Anyone who knows themselves and … Continue reading
Cafe Bierbeisl Einstein
Cafe Bierbeisl Einstein
The Local for Geniuses Trade Mark, Film and Radio Task: Relaunch, using Words/TradeMark, Cafe-Bierbeisl Einstein. Idea: Einstein, the Local for Geniuses. Implementation: Defining and designing strategic direction with key decision-makers, Corporate Design, Corporate Identity, Radio, Cinema and electronic billboard advertising. … Continue reading
The New Quality of Life
The New Quality of Life
Griffnerhaus AG Campaign: Griffnerhaus stands for individual comfort of the highest level. By working with international designers such as Matteo Thun, we were able to implement our designs, which were exemplary. To develop the first Lifestyle Brand for a pan-European … Continue reading
Creating an In-House and Corporate Identity
Creating an In-House and Corporate Identity
Dania Corporate Identity Task: Create a new Corporate Identity and integrate this with the new CI/CD in Shop and CarPark Concept: Use pictures of different female models to represent the individual business areas (Parkett, Malerei, etc.). Implementation: Design a logo, … Continue reading
Bringing Light to Life
Bringing Light to Life
Velux Austria GmbH Campaign 2008 Task: Integrated campaign for daylight- and shading solutions. Concept: Packaging daylight as a commodity. Implementation: Integrated campaign with Advertisements, Corporate Publishing, On line Banners and Citylights. “Brillant ideas have to be organized. Any idea you … Continue reading
Casa Mexico
Casa Mexico
Mexican and TexMex Cuisine Trade Mark Task: The Casa Mexico Brand – Importers of Mexican and TexMex speciality foods, needed a Relaunch. Idea: The Kukulkan-Pyramid is one of the most famous buildings in Mexico and was adapted into a more … Continue reading
Columbus Gastronomy
Columbus Gastronomy
Columbus Brau Trade Mark Task: To develop a Trade Mark. Implementation: Defining and developing the strategy focus with key decision-makers. www.columbusbraeu.com
Gürtelbräu
Gürtelbräu
Gastronomy Trade Mark Task: Developing a Word/Picture Trade Mark. Implementation: Defining and developing the strategy focus with key decision-makers. www.guertelbraeu.com
Amnesia
Amnesia
Women’s Fashion Trade Mark Task: To launch the Hungarian Fashion Brand Amnesia in Austria, as their first active step onto the international market. Implementation: planB Werbeagentur supported them from the very first stages of their business creation, through strategic consultations … Continue reading
Brandner Schifffahrt
Brandner Schifffahrt
Boating Excursions Cruising in the Wachau 2011 as PDF Boat trips in the Wachau Campaign Task: BRANDNER cruises is a traditional company from the Wachau. In phase one, strategic consulting focused on passenger cruises, Danube stops and water engineering. In … Continue reading