Category Archives: Health & Wellness
Eaton – Powering Business Worldwide
Eaton – Powering Business Worldwide
People used to believe in mythology – today in safety! Task: Eaton is a global power management company with safe and sustainable solutions for electrical, hydraulic and mechanical performance. The task: to establish issue leadership for the “electrical” field within … Continue reading
Blumenhotels
Blumenhotels
Hotel Alpen-Karawanserai Campaign: Task: During the course of a structural expansion, the Blumenhotel/Tirolerhof recognized their need for brand development, and of offering a unique and distinctive hotel experience. Idea: A quote from Johann Wolfgang von Goethe: “Anyone who knows themselves and … Continue reading
Niederösterreich-CARD
Niederösterreich-CARD
For Treasure Hunters Campaign: Task: Introducing the Niederösterreich-CARD as a Customer Loyalty Card at the start of the season. Idea: Curious Treasure Hunters are always looking for very special experiences. 264 Treasures are packed into every Niederösterreich-CARD. Implementation: Posters, Flyers, … Continue reading
Creating an In-House and Corporate Identity
Creating an In-House and Corporate Identity
Dania Corporate Identity Task: Create a new Corporate Identity and integrate this with the new CI/CD in Shop and CarPark Concept: Use pictures of different female models to represent the individual business areas (Parkett, Malerei, etc.). Implementation: Design a logo, … Continue reading
Slowakisches Heilbad Piešťany, AG
Slowakisches Heilbad Piešťany, AG
Health Spa Piešťany – Health & Fitness Center Trade Mark Task: The Piešťany Health Spa has been one of Europe’s most important health resorts for the past century, and is situated on a river peninsula in Slovakia. As part of … Continue reading
Advertising Lower Austria
Advertising Lower Austria
Combining Opposites Campaign: Task: Brand values for Lower Austria were re-positioned, and planB were put in charge of developing a co-ordinated Marketing campaign. Idea: Lower Austria combines opposites to create an environment full of rich experiences. Implementation: To communicate the … Continue reading