Blumenhotels

Hotel Alpen-Karawanserai Campaign: Task: During the course of a structural expansion, the Blumenhotel/Tirolerhof recognized their need for brand development, and of offering a unique and distinctive hotel experience. Idea: A quote from Johann Wolfgang von Goethe: “Anyone who knows themselves and … Continue reading →

Niederösterreich-CARD

For Treasure Hunters Campaign: Task: Introducing the Niederösterreich-CARD as a Customer Loyalty Card at the start of the season. Idea: Curious Treasure Hunters are always looking for very special experiences. 264 Treasures are packed into every Niederösterreich-CARD. Implementation: Posters, Flyers, … Continue reading →

Cafe Bierbeisl Einstein

The Local for Geniuses Trade Mark, Film and Radio Task: Relaunch, using Words/TradeMark, Cafe-Bierbeisl Einstein. Idea: Einstein, the Local for Geniuses. Implementation: Defining and designing strategic direction with key decision-makers, Corporate Design, Corporate Identity, Radio, Cinema and electronic billboard advertising. … Continue reading →

Creating an In-House and Corporate Identity

Dania Corporate Identity Task: Create a new Corporate Identity and integrate this with the new CI/CD in Shop and CarPark Concept: Use pictures of different female models to represent the individual business areas (Parkett, Malerei, etc.). Implementation: Design a logo, … Continue reading →

Austria is Free!

Agrarmarkt Austria GmbH Campaign: Task: Raising the awareness of people in Austria about the impending ban on battery production from 01. 01. 2009, along with information about single-egg-labeling. Idea: Austria is free – the Austrian chickens have all been set … Continue reading →

Bringing Light to Life

Velux Austria GmbH Campaign 2008 Task: Integrated campaign for daylight- and shading solutions. Concept: Packaging daylight as a commodity. Implementation: Integrated campaign with Advertisements, Corporate Publishing, On line Banners and Citylights. “Brillant ideas have to be organized. Any idea you … Continue reading →

More to see

Sharp Electronics Image-Film Task: Strengthening Sharp’s Brand expertise, explaining the 4-Panel Strategy at the Football World Cup, 2006. Idea: Sharp makes products that others want to imitate. Implementation: CGI-Rendering combining images and music production. “planB Werbeagentur impressed us with their … Continue reading →

Rental Is Our Business

Allgemeine Immobilien Verwaltungs GmbH Web Presence Task: Internet-Portal for Top-Segment Real Estate searches. Idea: Overview Portal with the motto “Rental Is Our Business” Implementation: www.aiv-immo.at “Good advice is expensive, but bad advice can be costly. Anyone who needs good advice … Continue reading →

Eccoplus Niederösterreichs Wirtschaftsagentur

Lower Austrian Holzbaupreis (Timber Prize) Marketing Material Task: The Lower Austrian Timber Prize is one of the most important prizes in the construction industry, for sustainable buildings, extensions and alterations. Idea: From the first sketches to the final building– wood … Continue reading →

Schubert Stone Center

Schubert Stone Trade Mark Task: The appeal of stone as a building material that is sensual. Idea:Stone is a building material with its own unique appeal. Schubert Stone can offer a selection of stone materials from all over the world. … Continue reading →

Casa Mexico

Mexican and TexMex Cuisine Trade Mark Task: The Casa Mexico Brand – Importers of Mexican and TexMex speciality foods, needed a Relaunch. Idea: The Kukulkan-Pyramid is one of the most famous buildings in Mexico and was adapted into a more … Continue reading →

Columbus Gastronomy

Columbus Brau Trade Mark Task: To develop a Trade Mark. Implementation: Defining and developing the strategy focus with key decision-makers. www.columbusbraeu.com

Gürtelbräu

Gastronomy Trade Mark Task: Developing a Word/Picture Trade Mark. Implementation: Defining and developing the strategy focus with key decision-makers. www.guertelbraeu.com

The crisp-fresh-sweet message from Hellma.

Agrana Marketing Service Marketing Dialog Task: Hellma Single Portion Packaging (for Cookies, Mentos, Sugar) as a potential way of propagating advertising. Concept: Small packages can make it big. Implementation: Special Pop-Up-Mechanisms that make the single-portion packagings stand up when you … Continue reading →

Advertising Lower Austria

Combining Opposites Campaign: Task: Brand values for Lower Austria were re-positioned, and planB were put in charge of developing a co-ordinated Marketing campaign. Idea: Lower Austria combines opposites to create an environment full of rich experiences. Implementation: To communicate the … Continue reading →

Light in Dark Corners

Yamaha Music – Central Europe POS-Stands Task: Come up with a flexible billboard that doesn’t disappear in 2,000 square meters of retail space. Idea: Columns of light falling on dark corners. Implementation: Producing a series of light columns in which … Continue reading →

Business at the Schwarzenbergplatz

Allgemeine Immobilien Verwaltungs GmbH Campaign: Task: To develop a Market Identity and apply it to the former Telecom-building at the Schwarzenbergplatz. Concept: Business at the Schwarzenbergplatz – the City Office Center. Implementation: Mailing three versions (Premium, Standard, Budget) comprising a … Continue reading →

… and suddenly everything is on fire!

Domoferm International Advertisements & On line-Trailer Task: Developing a B2B-Campaign for this specialized Fire Protection Brand, RIHA. Concept: The physical symptoms of choking to death are similar to those of sexual arousal. Implementation: Intro-Clip, design of a Homepage www.riha.at and … Continue reading →

The Vampires

Velux Austria GmbH Campaign 2007 Radio: Task: Integrated campaign for VELUX-daylight- and shadowing-systems combined with an event for Architects and Distributors along with two promotions. Idea: Shadow or Light is question of life for Vampires. Implementation: Billboards, radiopromotion (two 25-second … Continue reading →

Schuberth

Andreas Schuberth Develop a Homepage for an Insurance Brooker Task: Design a brief web presence, including a Contact Form for the Internet. Idea: Turn your spelling mistakes into your Trademark. Implementation: Development, Business Stationery, Website www.schuberth.co.at

Category Archives: Established People