Eaton – Renewable Energy

How the power management company took over the issue leadership within the sector of renewable energy and what the Greeks had to do with it. gold for planB in Cannes Today, energy generation through photovoltaic power stations and wind plants … Continue reading →

Eaton – Powering Business Worldwide

People used to believe in mythology – today in safety! Task: Eaton is a global power management company with safe and sustainable solutions for electrical, hydraulic and mechanical performance. The task: to establish issue leadership for the “electrical” field within … Continue reading →

Welser Profile

http://www.youtube.com/watch?v=B5u8ePVR0bA

SmartXcellence Moving Image Task: Developing a Technology Brand with downstream communication activities. Idea: As part of the strategic development process, developing the “SmartXcellence” Technical Brand. Implementation: The collective Know-How of Welser Profile was developed into a range of films, produced… Continue reading →

Tough and rugged: the new Bramac Montero

Bramac Roofing System International Campaign Brief: Product launch of the new Bramac Montero Roofing System. The rugged surface enables gradual snow melt and protects against roof avalanches. Idea: As the successor to Bramac’s Alpine roofing tile, Montero emulates the modern … Continue reading →

Blumenhotels

Hotel Alpen-Karawanserai Campaign: Task: During the course of a structural expansion, the Blumenhotel/Tirolerhof recognized their need for brand development, and of offering a unique and distinctive hotel experience. Idea: A quote from Johann Wolfgang von Goethe: “Anyone who knows themselves and … Continue reading →

Cafe Bierbeisl Einstein

The Local for Geniuses Trade Mark, Film and Radio Task: Relaunch, using Words/TradeMark, Cafe-Bierbeisl Einstein. Idea: Einstein, the Local for Geniuses. Implementation: Defining and designing strategic direction with key decision-makers, Corporate Design, Corporate Identity, Radio, Cinema and electronic billboard advertising. … Continue reading →

The New Quality of Life

Griffnerhaus AG Campaign: Griffnerhaus stands for individual comfort of the highest level. By working with international designers such as Matteo Thun, we were able to implement our designs, which were exemplary. To develop the first Lifestyle Brand for a pan-European … Continue reading →

Creating an In-House and Corporate Identity

Dania Corporate Identity Task: Create a new Corporate Identity and integrate this with the new CI/CD in Shop and CarPark Concept: Use pictures of different female models to represent the individual business areas (Parkett, Malerei, etc.). Implementation: Design a logo, … Continue reading →

CD-Manual and Packaging Lines

AKG Acoustics Trade Mark Task: Creating CI and CD-Manuals. Implementation: Developing a color management system, and building uniqueness and trust into all their products, from Budget- to Premium-lines. “planB Werbeagentur were unremitting with nagging questions until they fully understood the … Continue reading →

SHT Haustechnik AG

SHT-Beer Trade Mark Task: Trade Mark integration for the SHT-Group. Idea: Prior launch notification of a new brand of SHT beer. Implementation: In-House training on Trade Mark integration, with beer sales as an incentive.

Schubert Stone Center

Schubert Stone Trade Mark Task: The appeal of stone as a building material that is sensual. Idea:Stone is a building material with its own unique appeal. Schubert Stone can offer a selection of stone materials from all over the world. … Continue reading →

Slowakisches Heilbad Piešťany, AG

Health Spa Piešťany – Health & Fitness Center Trade Mark Task: The Piešťany Health Spa has been one of Europe’s most important health resorts for the past century, and is situated on a river peninsula in Slovakia. As part of … Continue reading →

Casa Mexico

Mexican and TexMex Cuisine Trade Mark Task: The Casa Mexico Brand – Importers of Mexican and TexMex speciality foods, needed a Relaunch. Idea: The Kukulkan-Pyramid is one of the most famous buildings in Mexico and was adapted into a more … Continue reading →

Columbus Gastronomy

Columbus Brau Trade Mark Task: To develop a Trade Mark. Implementation: Defining and developing the strategy focus with key decision-makers. www.columbusbraeu.com

Gürtelbräu

Gastronomy Trade Mark Task: Developing a Word/Picture Trade Mark. Implementation: Defining and developing the strategy focus with key decision-makers. www.guertelbraeu.com

Biogen Idec

Avonex and Tysabri Marketing Material Task: Positioning Avonex and Tysabri for Biogen, specialists in MS. Idea: Raising the Patient-Image with physicians, by presenting everyday situations from the patient’s perspective. Implementation: Brochures and accompanying Marketing material.

Österreichische Frischeier EZG

Austrian Easter Eggs as a Branded Product Campaign: Task: To develop an Austrian Brand-Easter egg for Import-No-Names. Concept: The Easter Bunny carrying out Quality Control checks on Easter Eggs. Implementation: A TV-Spot, combined with a cross-media competition on the Internet, … Continue reading →

Amnesia

Women’s Fashion Trade Mark Task: To launch the Hungarian Fashion Brand Amnesia in Austria, as their first active step onto the international market. Implementation: planB Werbeagentur supported them from the very first stages of their business creation, through strategic consultations … Continue reading →

Brandner Schifffahrt

Boating Excursions Cruising in the Wachau 2011 as PDF Boat trips in the Wachau Campaign Task: BRANDNER cruises is a traditional company from the Wachau. In phase one, strategic consulting focused on passenger cruises, Danube stops and water engineering. In … Continue reading →

Eaton

Task: Raising the market position of this brand in the Renewable Energy sector, defining a strategy direction, and developing this with the company’s decision makers. Implementation begins in 2011 www.eaton.com

Category Archives: Strategy