Category Archives: Promotions
Tough and rugged: the new Bramac Montero
Tough and rugged: the new Bramac Montero
Bramac Roofing System International Campaign Brief: Product launch of the new Bramac Montero Roofing System. The rugged surface enables gradual snow melt and protects against roof avalanches. Idea: As the successor to Bramac’s Alpine roofing tile, Montero emulates the modern … Continue reading
Austria is Free!
Austria is Free!
Agrarmarkt Austria GmbH Campaign: Task: Raising the awareness of people in Austria about the impending ban on battery production from 01. 01. 2009, along with information about single-egg-labeling. Idea: Austria is free – the Austrian chickens have all been set … Continue reading
Murauer Lemongrass
Murauer Lemongrass
Murauer Lemongrass Trade Mark Task: Development of a beer-mixer drink incorporating the flavor of Lemongrass. Idea: a refreshing experience would be to shower in ice-cold, Styrian, crystal clear water with Lemongrass added. Implementation: Shooting the key visuals in the Palfau … Continue reading
The Vampires
The Vampires
Velux Austria GmbH Campaign 2007 Radio: Task: Integrated campaign for VELUX-daylight- and shadowing-systems combined with an event for Architects and Distributors along with two promotions. Idea: Shadow or Light is question of life for Vampires. Implementation: Billboards, radiopromotion (two 25-second … Continue reading
All you need is one
All you need is one
Mondi Packaging Bag Division GmbH CI/CD Packaging Task: Brand transfer from Frantschach to Mondi, and re-design of their existing One-Ply-Sack. Concept: The large paper sacks can be used to carry a unicycle around, as well as cement. Implementation: Small paper … Continue reading
Österreichische Frischeier EZG
Österreichische Frischeier EZG
Austrian Easter Eggs as a Branded Product Campaign: Task: To develop an Austrian Brand-Easter egg for Import-No-Names. Concept: The Easter Bunny carrying out Quality Control checks on Easter Eggs. Implementation: A TV-Spot, combined with a cross-media competition on the Internet, … Continue reading