Eaton – Renewable Energy

How the power management company took over the issue leadership within the sector of renewable energy and what the Greeks had to do with it. gold for planB in Cannes Today, energy generation through photovoltaic power stations and wind plants … Continue reading →

Eaton – Powering Business Worldwide

People used to believe in mythology – today in safety! Task: Eaton is a global power management company with safe and sustainable solutions for electrical, hydraulic and mechanical performance. The task: to establish issue leadership for the “electrical” field within … Continue reading →

Tough and rugged: the new Bramac Montero

Bramac Roofing System International Campaign Brief: Product launch of the new Bramac Montero Roofing System. The rugged surface enables gradual snow melt and protects against roof avalanches. Idea: As the successor to Bramac’s Alpine roofing tile, Montero emulates the modern … Continue reading →

Blumenhotels

Hotel Alpen-Karawanserai Campaign: Task: During the course of a structural expansion, the Blumenhotel/Tirolerhof recognized their need for brand development, and of offering a unique and distinctive hotel experience. Idea: A quote from Johann Wolfgang von Goethe: “Anyone who knows themselves and … Continue reading →

Niederösterreich-CARD

For Treasure Hunters Campaign: Task: Introducing the Niederösterreich-CARD as a Customer Loyalty Card at the start of the season. Idea: Curious Treasure Hunters are always looking for very special experiences. 264 Treasures are packed into every Niederösterreich-CARD. Implementation: Posters, Flyers, … Continue reading →

The New Quality of Life

Griffnerhaus AG Campaign: Griffnerhaus stands for individual comfort of the highest level. By working with international designers such as Matteo Thun, we were able to implement our designs, which were exemplary. To develop the first Lifestyle Brand for a pan-European … Continue reading →

Creating an In-House and Corporate Identity

Dania Corporate Identity Task: Create a new Corporate Identity and integrate this with the new CI/CD in Shop and CarPark Concept: Use pictures of different female models to represent the individual business areas (Parkett, Malerei, etc.). Implementation: Design a logo, … Continue reading →

Austria is Free!

Agrarmarkt Austria GmbH Campaign: Task: Raising the awareness of people in Austria about the impending ban on battery production from 01. 01. 2009, along with information about single-egg-labeling. Idea: Austria is free – the Austrian chickens have all been set … Continue reading →

Bringing Light to Life

Velux Austria GmbH Campaign 2008 Task: Integrated campaign for daylight- and shading solutions. Concept: Packaging daylight as a commodity. Implementation: Integrated campaign with Advertisements, Corporate Publishing, On line Banners and Citylights. “Brillant ideas have to be organized. Any idea you … Continue reading →

Eccoplus Niederösterreichs Wirtschaftsagentur

Lower Austrian Holzbaupreis (Timber Prize) Marketing Material Task: The Lower Austrian Timber Prize is one of the most important prizes in the construction industry, for sustainable buildings, extensions and alterations. Idea: From the first sketches to the final building– wood … Continue reading →

Murauer Lemongrass

Murauer Lemongrass Trade Mark Task: Development of a beer-mixer drink incorporating the flavor of Lemongrass. Idea: a refreshing experience would be to shower in ice-cold, Styrian, crystal clear water with Lemongrass added. Implementation: Shooting the key visuals in the Palfau … Continue reading →

Slowakisches Heilbad Piešťany, AG

Health Spa Piešťany – Health & Fitness Center Trade Mark Task: The Piešťany Health Spa has been one of Europe’s most important health resorts for the past century, and is situated on a river peninsula in Slovakia. As part of … Continue reading →

Advertising Lower Austria

Combining Opposites Campaign: Task: Brand values for Lower Austria were re-positioned, and planB were put in charge of developing a co-ordinated Marketing campaign. Idea: Lower Austria combines opposites to create an environment full of rich experiences. Implementation: To communicate the … Continue reading →

Business at the Schwarzenbergplatz

Allgemeine Immobilien Verwaltungs GmbH Campaign: Task: To develop a Market Identity and apply it to the former Telecom-building at the Schwarzenbergplatz. Concept: Business at the Schwarzenbergplatz – the City Office Center. Implementation: Mailing three versions (Premium, Standard, Budget) comprising a … Continue reading →

… and suddenly everything is on fire!

Domoferm International Advertisements & On line-Trailer Task: Developing a B2B-Campaign for this specialized Fire Protection Brand, RIHA. Concept: The physical symptoms of choking to death are similar to those of sexual arousal. Implementation: Intro-Clip, design of a Homepage www.riha.at and … Continue reading →

The Vampires

Velux Austria GmbH Campaign 2007 Radio: Task: Integrated campaign for VELUX-daylight- and shadowing-systems combined with an event for Architects and Distributors along with two promotions. Idea: Shadow or Light is question of life for Vampires. Implementation: Billboards, radiopromotion (two 25-second … Continue reading →

Österreichische Frischeier EZG

Austrian Easter Eggs as a Branded Product Campaign: Task: To develop an Austrian Brand-Easter egg for Import-No-Names. Concept: The Easter Bunny carrying out Quality Control checks on Easter Eggs. Implementation: A TV-Spot, combined with a cross-media competition on the Internet, … Continue reading →

Development of an Internet-Portal

Print Media View Task: Development of the Internet-Portal www.kurieranzeigen.at. Concept: To introduce the decision-makers from media agencies in the form of Testimonials from Movie Stars. www.kurieranzeigen.at

Category Archives: Print