Eaton – Powering Business Worldwide

People used to believe in mythology – today in safety! Task: Eaton is a global power management company with safe and sustainable solutions for electrical, hydraulic and mechanical performance. The task: to establish issue leadership for the “electrical” field within … Continue reading →

Tough and rugged: the new Bramac Montero

Bramac Roofing System International Campaign Brief: Product launch of the new Bramac Montero Roofing System. The rugged surface enables gradual snow melt and protects against roof avalanches. Idea: As the successor to Bramac’s Alpine roofing tile, Montero emulates the modern … Continue reading →

The New Quality of Life

Griffnerhaus AG Campaign: Griffnerhaus stands for individual comfort of the highest level. By working with international designers such as Matteo Thun, we were able to implement our designs, which were exemplary. To develop the first Lifestyle Brand for a pan-European … Continue reading →

Creating an In-House and Corporate Identity

Dania Corporate Identity Task: Create a new Corporate Identity and integrate this with the new CI/CD in Shop and CarPark Concept: Use pictures of different female models to represent the individual business areas (Parkett, Malerei, etc.). Implementation: Design a logo, … Continue reading →

Austria is Free!

Agrarmarkt Austria GmbH Campaign: Task: Raising the awareness of people in Austria about the impending ban on battery production from 01. 01. 2009, along with information about single-egg-labeling. Idea: Austria is free – the Austrian chickens have all been set … Continue reading →

Less is more

AKG Acoustics Marketing Dialog Task: Product launch for their Professional Studio Headphones Series Concept: DJs work with records and with headphones. Implementation: International Mailing in form of Album covers including a Slipmat, CD and Brochure. “planB Werbeagentur were unremitting with … Continue reading →

Bringing Light to Life

Velux Austria GmbH Campaign 2008 Task: Integrated campaign for daylight- and shading solutions. Concept: Packaging daylight as a commodity. Implementation: Integrated campaign with Advertisements, Corporate Publishing, On line Banners and Citylights. “Brillant ideas have to be organized. Any idea you … Continue reading →

Eccoplus Niederösterreichs Wirtschaftsagentur

Lower Austrian Holzbaupreis (Timber Prize) Marketing Material Task: The Lower Austrian Timber Prize is one of the most important prizes in the construction industry, for sustainable buildings, extensions and alterations. Idea: From the first sketches to the final building– wood … Continue reading →

Agromatic

Measurement and Control System Dialog-Marketing Task: Developing a new customer aquisition tool on the theme of ‘Calibration’. Idea: Developing a typical story from a customer perspective,on the theme “…or you can wait until its burnt.” Implementation: Photo-Romance style story showing … Continue reading →

Mondi

NeoSteam Marketing Dialog Task: To introduce the new microwave-resistant Neosteam Food Packaging Foil. Idea: Prove that the foil is heat-resistant by boiling water in it whilst monitoring the temperature. Implementation: Distribute water samples in a foil bag with an integrated … Continue reading →

Biogen Idec

Avonex and Tysabri Marketing Material Task: Positioning Avonex and Tysabri for Biogen, specialists in MS. Idea: Raising the Patient-Image with physicians, by presenting everyday situations from the patient’s perspective. Implementation: Brochures and accompanying Marketing material.

The crisp-fresh-sweet message from Hellma.

Agrana Marketing Service Marketing Dialog Task: Hellma Single Portion Packaging (for Cookies, Mentos, Sugar) as a potential way of propagating advertising. Concept: Small packages can make it big. Implementation: Special Pop-Up-Mechanisms that make the single-portion packagings stand up when you … Continue reading →

Business at the Schwarzenbergplatz

Allgemeine Immobilien Verwaltungs GmbH Campaign: Task: To develop a Market Identity and apply it to the former Telecom-building at the Schwarzenbergplatz. Concept: Business at the Schwarzenbergplatz – the City Office Center. Implementation: Mailing three versions (Premium, Standard, Budget) comprising a … Continue reading →

Polehnia Papierverarbeitung gmbH

The Complete World of Paper Processing Corporate Publishing Task: Company Profile for Centennial Anniversary. Idea: To turn paper processing and finishing into an interactive, enjoyable experience. Implementation: Presentation of over 800 processing and finishing steps, with the assistance of State … Continue reading →

Two misfortunes in one go.

Raiffeisen Landesbank, Lower Austria-Vienna Marketing Dialog Task: Dialog Marketing campaign on the theme of Energy Contracting, to schedule an appointment for an initial interview. Concept: Max and Moritz can offer specialized skills and knowledge, associated together with the idea of … Continue reading →

You can’t save on things you’ve overlooked!

Raiffeisen Landesbank, Lower Austria -Vienna Marketing Dialog Task: Marketing Dialog campaign to optimize repayments by Trade and Commercial customers. Concept: Save on the cost of your payments, not on your tea … Implementation: Self-Mailer including a tea bag reading “Take … Continue reading →

Österreichische Frischeier EZG

Austrian Easter Eggs as a Branded Product Campaign: Task: To develop an Austrian Brand-Easter egg for Import-No-Names. Concept: The Easter Bunny carrying out Quality Control checks on Easter Eggs. Implementation: A TV-Spot, combined with a cross-media competition on the Internet, … Continue reading →

Mondi Bags Austria

Mondi Packaging Bag Division GmbH Brand Transfer All you need is One Task: Brand Transfer from Frantschach to Mondi, and Redesign of their existing One-Ply-Sack. Idea: A large paper sack can be used for carrying a unicycle around as well … Continue reading →

Category Archives: Direct Marketing