Blumenhotels

Hotel Alpen-Karawanserai Campaign: Task: During the course of a structural expansion, the Blumenhotel/Tirolerhof recognized their need for brand development, and of offering a unique and distinctive hotel experience. Idea: A quote from Johann Wolfgang von Goethe: “Anyone who knows themselves and … Continue reading →

Niederösterreich-CARD

For Treasure Hunters Campaign: Task: Introducing the Niederösterreich-CARD as a Customer Loyalty Card at the start of the season. Idea: Curious Treasure Hunters are always looking for very special experiences. 264 Treasures are packed into every Niederösterreich-CARD. Implementation: Posters, Flyers, … Continue reading →

Cafe Bierbeisl Einstein

The Local for Geniuses Trade Mark, Film and Radio Task: Relaunch, using Words/TradeMark, Cafe-Bierbeisl Einstein. Idea: Einstein, the Local for Geniuses. Implementation: Defining and designing strategic direction with key decision-makers, Corporate Design, Corporate Identity, Radio, Cinema and electronic billboard advertising. … Continue reading →

The New Quality of Life

Griffnerhaus AG Campaign: Griffnerhaus stands for individual comfort of the highest level. By working with international designers such as Matteo Thun, we were able to implement our designs, which were exemplary. To develop the first Lifestyle Brand for a pan-European … Continue reading →

Creating an In-House and Corporate Identity

Dania Corporate Identity Task: Create a new Corporate Identity and integrate this with the new CI/CD in Shop and CarPark Concept: Use pictures of different female models to represent the individual business areas (Parkett, Malerei, etc.). Implementation: Design a logo, … Continue reading →

The Complete World of Paper Processing

Polehnia Papierverarbeitung gmbH Anniversary Book Task: A Company Presentation, to mark the anniversary of their 100th year in business. Concept: To turn paper processing and finishing into an interactive, playful experience. Implementation: A production incorporating over 800 processing steps, with … Continue reading →

Bringing Light to Life

Velux Austria GmbH Campaign 2008 Task: Integrated campaign for daylight- and shading solutions. Concept: Packaging daylight as a commodity. Implementation: Integrated campaign with Advertisements, Corporate Publishing, On line Banners and Citylights. “Brillant ideas have to be organized. Any idea you … Continue reading →

Eccoplus Niederösterreichs Wirtschaftsagentur

Lower Austrian Holzbaupreis (Timber Prize) Marketing Material Task: The Lower Austrian Timber Prize is one of the most important prizes in the construction industry, for sustainable buildings, extensions and alterations. Idea: From the first sketches to the final building– wood … Continue reading →

Schubert Stone Center

Schubert Stone Trade Mark Task: The appeal of stone as a building material that is sensual. Idea:Stone is a building material with its own unique appeal. Schubert Stone can offer a selection of stone materials from all over the world. … Continue reading →

Hypno-Synstitut

The First Hypno-Systemics Center – Vienna Trade Mark Task: Developing and defining the strategic focus with key decision makers, and developing a brand personality. Defining the text and incorporating it into the entire Corporate Identity and Corporate Designs. Idea: The … Continue reading →

Slowakisches Heilbad Piešťany, AG

Health Spa Piešťany – Health & Fitness Center Trade Mark Task: The Piešťany Health Spa has been one of Europe’s most important health resorts for the past century, and is situated on a river peninsula in Slovakia. As part of … Continue reading →

Agromatic

Measurement and Control System Dialog-Marketing Task: Developing a new customer aquisition tool on the theme of ‘Calibration’. Idea: Developing a typical story from a customer perspective,on the theme “…or you can wait until its burnt.” Implementation: Photo-Romance style story showing … Continue reading →

Sappi Fine Papers Europe

Sappi Paper Holdings GmbH Campaign: Task: Call submitted to the Target Group (Printers) at the Sappi-Printer-of-the-Year-Competition. Idea: Every printer uses a thread counter for quality control. Implementation: The Core Message in Mailings can only be seen by using the focus … Continue reading →

Gürtelbräu

Gastronomy Trade Mark Task: Developing a Word/Picture Trade Mark. Implementation: Defining and developing the strategy focus with key decision-makers. www.guertelbraeu.com

Biogen Idec

Avonex and Tysabri Marketing Material Task: Positioning Avonex and Tysabri for Biogen, specialists in MS. Idea: Raising the Patient-Image with physicians, by presenting everyday situations from the patient’s perspective. Implementation: Brochures and accompanying Marketing material.

The crisp-fresh-sweet message from Hellma.

Agrana Marketing Service Marketing Dialog Task: Hellma Single Portion Packaging (for Cookies, Mentos, Sugar) as a potential way of propagating advertising. Concept: Small packages can make it big. Implementation: Special Pop-Up-Mechanisms that make the single-portion packagings stand up when you … Continue reading →

Advertising Lower Austria

Combining Opposites Campaign: Task: Brand values for Lower Austria were re-positioned, and planB were put in charge of developing a co-ordinated Marketing campaign. Idea: Lower Austria combines opposites to create an environment full of rich experiences. Implementation: To communicate the … Continue reading →

Business at the Schwarzenbergplatz

Allgemeine Immobilien Verwaltungs GmbH Campaign: Task: To develop a Market Identity and apply it to the former Telecom-building at the Schwarzenbergplatz. Concept: Business at the Schwarzenbergplatz – the City Office Center. Implementation: Mailing three versions (Premium, Standard, Budget) comprising a … Continue reading →

Polehnia Papierverarbeitung gmbH

The Complete World of Paper Processing Corporate Publishing Task: Company Profile for Centennial Anniversary. Idea: To turn paper processing and finishing into an interactive, enjoyable experience. Implementation: Presentation of over 800 processing and finishing steps, with the assistance of State … Continue reading →

A Real Smoothie: The New Protector Plus

Bramac Roofing Systems International Campaign: Task: To introduce the new, highly smooth Protector-Plus Roof Tiles for Bramac Roofing, and to develop a Sales-Folder for their Launch activities. Concept: The main idea for the campaign is: Bald heads are thought of … Continue reading →

On Stage Magazine

AKG Acoustics Corporate Publishing Task: Developing a range of Corporate Publishing Print-Products for presenting the International Artistes and Endorsers of AKG. Concept: To provide important information about their Artistes quickly, along with references, and links to other pages on the … Continue reading →

The Vampires

Velux Austria GmbH Campaign 2007 Radio: Task: Integrated campaign for VELUX-daylight- and shadowing-systems combined with an event for Architects and Distributors along with two promotions. Idea: Shadow or Light is question of life for Vampires. Implementation: Billboards, radiopromotion (two 25-second … Continue reading →

Österreichische Frischeier EZG

Austrian Easter Eggs as a Branded Product Campaign: Task: To develop an Austrian Brand-Easter egg for Import-No-Names. Concept: The Easter Bunny carrying out Quality Control checks on Easter Eggs. Implementation: A TV-Spot, combined with a cross-media competition on the Internet, … Continue reading →

Mondi Bags Austria

Mondi Packaging Bag Division GmbH Brand Transfer All you need is One Task: Brand Transfer from Frantschach to Mondi, and Redesign of their existing One-Ply-Sack. Idea: A large paper sack can be used for carrying a unicycle around as well … Continue reading →

Category Archives: Corporate Publishing