smartXellence punching and cutting

Synopsis: Welser Profile is the specialist for individual solutions in the area of cold roll profiling. The film “smartXellence punching and cutting” shows the production process for two customized components which are produced in various lengths in the same production … Continue reading →

Eaton – Powering Business Worldwide

People used to believe in mythology – today in safety! Task: Eaton is a global power management company with safe and sustainable solutions for electrical, hydraulic and mechanical performance. The task: to establish issue leadership for the “electrical” field within … Continue reading →

Welser Profile

http://www.youtube.com/watch?v=B5u8ePVR0bA

SmartXcellence Moving Image Task: Developing a Technology Brand with downstream communication activities. Idea: As part of the strategic development process, developing the “SmartXcellence” Technical Brand. Implementation: The collective Know-How of Welser Profile was developed into a range of films, produced… Continue reading →

Tough and rugged: the new Bramac Montero

Bramac Roofing System International Campaign Brief: Product launch of the new Bramac Montero Roofing System. The rugged surface enables gradual snow melt and protects against roof avalanches. Idea: As the successor to Bramac’s Alpine roofing tile, Montero emulates the modern … Continue reading →

Blumenhotels

Hotel Alpen-Karawanserai Campaign: Task: During the course of a structural expansion, the Blumenhotel/Tirolerhof recognized their need for brand development, and of offering a unique and distinctive hotel experience. Idea: A quote from Johann Wolfgang von Goethe: “Anyone who knows themselves and … Continue reading →

Niederösterreich-CARD

For Treasure Hunters Campaign: Task: Introducing the Niederösterreich-CARD as a Customer Loyalty Card at the start of the season. Idea: Curious Treasure Hunters are always looking for very special experiences. 264 Treasures are packed into every Niederösterreich-CARD. Implementation: Posters, Flyers, … Continue reading →

The New Quality of Life

Griffnerhaus AG Campaign: Griffnerhaus stands for individual comfort of the highest level. By working with international designers such as Matteo Thun, we were able to implement our designs, which were exemplary. To develop the first Lifestyle Brand for a pan-European … Continue reading →

Creating an In-House and Corporate Identity

Dania Corporate Identity Task: Create a new Corporate Identity and integrate this with the new CI/CD in Shop and CarPark Concept: Use pictures of different female models to represent the individual business areas (Parkett, Malerei, etc.). Implementation: Design a logo, … Continue reading →

Austria is Free!

Agrarmarkt Austria GmbH Campaign: Task: Raising the awareness of people in Austria about the impending ban on battery production from 01. 01. 2009, along with information about single-egg-labeling. Idea: Austria is free – the Austrian chickens have all been set … Continue reading →

Bringing Light to Life

Velux Austria GmbH Campaign 2008 Task: Integrated campaign for daylight- and shading solutions. Concept: Packaging daylight as a commodity. Implementation: Integrated campaign with Advertisements, Corporate Publishing, On line Banners and Citylights. “Brillant ideas have to be organized. Any idea you … Continue reading →

Eccoplus Niederösterreichs Wirtschaftsagentur

Lower Austrian Holzbaupreis (Timber Prize) Marketing Material Task: The Lower Austrian Timber Prize is one of the most important prizes in the construction industry, for sustainable buildings, extensions and alterations. Idea: From the first sketches to the final building– wood … Continue reading →

Murauer Lemongrass

Murauer Lemongrass Trade Mark Task: Development of a beer-mixer drink incorporating the flavor of Lemongrass. Idea: a refreshing experience would be to shower in ice-cold, Styrian, crystal clear water with Lemongrass added. Implementation: Shooting the key visuals in the Palfau … Continue reading →

Advertising Lower Austria

Combining Opposites Campaign: Task: Brand values for Lower Austria were re-positioned, and planB were put in charge of developing a co-ordinated Marketing campaign. Idea: Lower Austria combines opposites to create an environment full of rich experiences. Implementation: To communicate the … Continue reading →

Business at the Schwarzenbergplatz

Allgemeine Immobilien Verwaltungs GmbH Campaign: Task: To develop a Market Identity and apply it to the former Telecom-building at the Schwarzenbergplatz. Concept: Business at the Schwarzenbergplatz – the City Office Center. Implementation: Mailing three versions (Premium, Standard, Budget) comprising a … Continue reading →

A Real Smoothie: The New Protector Plus

Bramac Roofing Systems International Campaign: Task: To introduce the new, highly smooth Protector-Plus Roof Tiles for Bramac Roofing, and to develop a Sales-Folder for their Launch activities. Concept: The main idea for the campaign is: Bald heads are thought of … Continue reading →

The Vampires

Velux Austria GmbH Campaign 2007 Radio: Task: Integrated campaign for VELUX-daylight- and shadowing-systems combined with an event for Architects and Distributors along with two promotions. Idea: Shadow or Light is question of life for Vampires. Implementation: Billboards, radiopromotion (two 25-second … Continue reading →

Österreichische Frischeier EZG

Austrian Easter Eggs as a Branded Product Campaign: Task: To develop an Austrian Brand-Easter egg for Import-No-Names. Concept: The Easter Bunny carrying out Quality Control checks on Easter Eggs. Implementation: A TV-Spot, combined with a cross-media competition on the Internet, … Continue reading →

Mondi Bags Austria

Mondi Packaging Bag Division GmbH Brand Transfer All you need is One Task: Brand Transfer from Frantschach to Mondi, and Redesign of their existing One-Ply-Sack. Idea: A large paper sack can be used for carrying a unicycle around as well … Continue reading →

Category Archives: Campaigns