Category Archives: Stapple Foods
Austria is Free!
Austria is Free!
Agrarmarkt Austria GmbH Campaign: Task: Raising the awareness of people in Austria about the impending ban on battery production from 01. 01. 2009, along with information about single-egg-labeling. Idea: Austria is free – the Austrian chickens have all been set … Continue reading
The crisp-fresh-sweet message from Hellma.
The crisp-fresh-sweet message from Hellma.
Agrana Marketing Service Marketing Dialog Task: Hellma Single Portion Packaging (for Cookies, Mentos, Sugar) as a potential way of propagating advertising. Concept: Small packages can make it big. Implementation: Special Pop-Up-Mechanisms that make the single-portion packagings stand up when you … Continue reading
Österreichische Frischeier EZG
Österreichische Frischeier EZG
Austrian Easter Eggs as a Branded Product Campaign: Task: To develop an Austrian Brand-Easter egg for Import-No-Names. Concept: The Easter Bunny carrying out Quality Control checks on Easter Eggs. Implementation: A TV-Spot, combined with a cross-media competition on the Internet, … Continue reading