Category Archives: Daylight & Shadowing Systems
Bringing Light to Life
Bringing Light to Life
Velux Austria GmbH Campaign 2008 Task: Integrated campaign for daylight- and shading solutions. Concept: Packaging daylight as a commodity. Implementation: Integrated campaign with Advertisements, Corporate Publishing, On line Banners and Citylights. “Brillant ideas have to be organized. Any idea you … Continue reading
The Vampires
The Vampires
Velux Austria GmbH Campaign 2007 Radio: Task: Integrated campaign for VELUX-daylight- and shadowing-systems combined with an event for Architects and Distributors along with two promotions. Idea: Shadow or Light is question of life for Vampires. Implementation: Billboards, radiopromotion (two 25-second … Continue reading