planB wins the Silver Screen Award in Los Angeles
At the US International Film & Video Festival, planB won the Silver Screen Award in the category “Environmental Issues” for its animated movie short about the global power management corporation Eaton.
This is the second award for the animated movie short on the subject of renewable energy, which in 2011 won the Gold Dolphin in Cannes. “It’s fantastic that the film has also received such great recognition here in America, where Eaton has its headquarters,” said Patrick Hein, Communication Manager of PDCD Eaton.
On 20 January 2012 the founder of the US International Film & Video Festival, Lee Gluckman, presented the coveted trophy to the Managing Director of planB Advertising Agency, Gregor Jasch, who was in Los Angeles to attend the NAMM Show. The presentation took place at the Sky Bar in the glamorous Mondrian Hotel, where the founder of the film prize and Gregor Jasch hit it off immediately. Founder Lee Gluckman observed, “The unique thing about our festival is that the judging of all the entries is international. We send out different entries to different judges all over the world. This eliminates the opportunities for vote trading.”
Founded in 1967, the US International Film & Video Festival is a leading international event worldwide; it honors outstanding business, television, documentary, entertainment and industry productions in the area of film and video. Every year the jury selects eleven winners from among hundreds of entries from all over the world.
Eaton approached planB in autumn 2010 with the commission to position the company as the trailblazer for the safe use of renewable energy in the European market. A strategy planning process gave birth to the idea of an integrated campaign to be fully narrated in an animated film. Jasch says, “It is yet another sign that we are on the right track in using our strategy planning process as our foundation.”
www.filmfestawards.com
Before the skyline of Los Angeles, Lee Gluckman (US International Film and Video Festival) presents the Silver Screen Award for Eaton to Gregor Jasch (planB Advertising Agency). Jasch: “Emotional storytelling creates trust and distinctiveness and is remembered longer.”
Gold for planB in Cannes!
The winning streak continues: advertising agency planB wins in Cannes at the Corporate Media & TV Awards.
Advertising agency planB wins a Golden Dolphin in the category Environmental Issues and Concerns for its animated short film for global power management company Eaton. “This prize is a fantastic sign that we are, as a team, on the right track,” said Patrick Hein, Eaton’s Marketing and Communication PDCD.
“People used to believe in mythology. Today in safety” is the strapline of the campaign where the film, using Greek mythology as a lead in, introduces the complex world of renewable energy. The mythological embodiment of human forms – Aiolos, Poseidon, Helios and Gaia – determined life on Earth and so mankind learned to adapt their lives to these natural powers and to protect themselves from them when necessary. The difference today is that these forces of nature can safely be used thanks to research and development by Eaton. The future is renewable energy and Eaton offers technologically safe and proven solutions.
Advertising agency planB won a Silver Dolphin in Cannes last year for the Austrian brand AKG. This time round CEO Gregor Jasch was especially pleased as “B2B campaigns are much more difficult to realise as the story-telling requires more detailed product knowledge. Moreover, the prizes clearly demonstrate our achievement in the standardisation of process idea management.”
The Cannes Corporate Media & TV Awards is an annual festival which offers the possibility for production companies, the film industry and even students to present themselves to the media and customers. Similar to the Cannes Festival of Creativity, films can be submitted in 33 categories which are then evaluated by an international jury consisting of marketing and communication creative professionals from business, the media and the film industry.
Gold and silver at the WorldMediaFestival 2011 – planB advertising agency Vienna wins the intermedia-globe GOLD and SILVER at the WorldMediaFestival 2011.
GOLD for the smartXcellence trailer in the category Meeting Openers.
Welser Profile Group is the specialist for special profiles and special profile tubes. Together with the Vienna based agency planB they have developed the brand smartXcellence – smartXcellence stands for a future orientated vision, extensive expert know-how and leadership in technology.
One of the first implementation steps was the development of films using CGI technology which show in detail expertise in metal forming and processing. It was important to show the right technical techniques for each component in every stage of processing, but not to put too much emphasis on the tools and the production process itself.
The result: a virtual factory in CGI (Computer Generated Imagery) showing the main fields for expertise in the company. Implementation was preceded by means of intensive discussions with technicians and innovators, and in total three films and a trailer were produced. The films are used as marketing tools, at trade shows and in sales presentations.
more about smartXcellence
intermedia-globe SILVER for the AKG Perception App for the iPad in the category Mobile Web
AKG is one of the leading global manufacturers of high quality microphones, headphones and wireless microphones for professional applications. For the introduction of the new AKG Perception Series, and alongside other on-going measures, an iPad App was launched with the objective to give users more information, advice and practical tips and tricks from the music trade.
Special attention was placed on the user interface – in effect the menu driven overview for navigation on the iPad – where traditional magazine style navigation was combined with a modern search and filter function.
This means that via the electronic medium a detailed level of “advice performance” can be achieved for targeted product choice and product applications. It includes many application tips, photo, video material and a 360˚ visual depiction of legendary, historic and modern AKG microphones, all of which enhance the user experience.
“Rapid updatability and precise monitoring of the App’s success is ground breaking for these new types of marketing and sales tools of the future,” explains Gregor Jasch, chairman of planB.
Speaking at the award ceremony in Hamburg, Alfred Reinprecht (Vice President AKG Acoustics) said, “During the launch phase of the Perception Live Series we also wanted to integrate new media and we introduced the App at the NAMM show in January 2011. By the end of May we will probably have more than 12,000 App launches with the current update.”
more about AKG Perception App
Festival Facts
The WorldMediaFestival is an annual event which recognises and honors outstanding solutions for corporate film television, web and print productions. The World MediaFestivalAwards acknowledges excellence in modern communication and is one of the most important international symbols for visual competition.
Experienced professionals from the fields of corporate communications, film production, as well as experts from other areas, serve in a volunteer capacity as judges.
planB – Big Win in Cannes
Viennese Marketing Agency planB Werbeagentur Wien won a Silver Dolphin Award at the Cannes Corporate Media & TV Awards 2010 in the Corporate Films and Videos category. The prize was awarded for a film they produced for world-renowned Acoustics Company, AKG, based in Vienna, showing the merits and design details of their AKG DMS 700 (digital wireless microphone system).
Commenting on the Concept, AKG Vice President Alfred Reinprecht explained “To us, presenting the World Premiere of the new AKG DMS 700 system using a product film in Render-technik seemed highly appropriate”. “The product was presented in full in under three minutes using the latest 3D-Techniques.” The Technical Grammy Award 2010 in Los Angeles was the second International award for AKG this year – making them one of the world’s foremost brands in Acoustics today.
Golden Pixel Award For planB
On 15.11.2007, planB won a Golden Pixel Award in the Best Print category. What most impressed the Jury and Experts was the way in which the complex mechanisms involved in paper finishing were presented, in a brochure they produced to celebrate the Centenary of a company called Polehnia. These were performed by State Prizewinner for Paper Designer, Philipp Prause.
Emballissimo 2007 for sophisticated 3D-Technology
For their company’s 100th Anniversary, the family firm Polehnia commissioned planB to create a three-dimensional Company Brochure, to illustrate all the steps and processes involved in paper production and finishing with practical demonstrations. By being able to pull, turn and feel the virtual pages in an interactive way, the viewer is brought closer to the complex workflow involved in paper finishing. Philipp Prause, Paper Design State Prizewinner, was responsible for implementation of drawing and selecting the folding mechanisms.
This extensive work, which included over 800 processes, was produced in a limited edition of 1,000, and won the Paper Industry’s Emballissimo 2007, in the Three-Dimensional category.
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