Agrarmarkt Austria GmbH

Campaign:

Task:
Raising the awareness of people in Austria about the impending ban on battery production from 01. 01. 2009, along with information about single-egg-labeling.

Idea:
Austria is free - the Austrian chickens have all been set free!

Implementation:
SMS-Competition with the Codes for single-egg-labeling used as winning numbers, Crowner at all the distribution sites for "Heute", the daily newspaper, photos, raffle for iPods.
We also created a direct mailing, dispatched in a box, which included an information folder plus a hard-boiled egg, and sent it to 18,000 food outlets and processing plants, as well as bakeries and opinion leaders.

"When the market shouts 'Hooray', you know you've communicated your message perfectly. planB Werbeagentur in Vienna gave us innovative campaigns as well as a high quality of service."
Rudolf Stuckler, Head of Product Marketing

www.ama.at