Bramac Roofing Systems International

Campaign:

Task:
To introduce the new, highly smooth Protector-Plus Roof Tiles for Bramac Roofing, and to develop a Sales-Folder for their Launch activities.

Concept:
The main idea for the campaign is: Bald heads are thought of as being particularly smooth – in combination with the idea that a roof is new. This led to an idea for the Sales-Folder, which was that it should look like a Bramac roofing tile.

Implementation:
(Larger than) Lifesize POS-Stands with Folder holders, and various display walls. For the Sales-Folders, we used the same form as the original tiles, but gave them the same surface texture as the new Protector Plus tiles by using special embossing.

"The creative implementation strategies used by the planB Marketing Agency in Vienna are very hands-on and involve you personally. You get the impression they are so successful, they could sell baldness by turning it into an international campaign for shiny heads!"
Dieter Usleber, Marketing Manager - Austria

www.bramac.at