At the US International Film & Video Festival, planB won the Silver Screen Award in the category “Environmental Issues” for its animated movie short about the global power management corporation Eaton.
This is the second award for the animated movie short on the subject of renewable energy, which in 2011 won the Gold Dolphin in Cannes. “It’s fantastic that the film has also received such great recognition here in America, where Eaton has its headquarters,” said Patrick Hein, Communication Manager of PDCD Eaton.
On 20 January 2012 the founder of the US International Film & Video Festival, Lee Gluckman, presented the coveted trophy to the Managing Director of planB Advertising Agency, Gregor Jasch, who was in Los Angeles to attend the NAMM Show. The presentation took place at the Sky Bar in the glamorous Mondrian Hotel, where the founder of the film prize and Gregor Jasch hit it off immediately. Founder Lee Gluckman observed, "The unique thing about our festival is that the judging of all the entries is international. We send out different entries to different judges all over the world. This eliminates the opportunities for vote trading."
Founded in 1967, the US International Film & Video Festival is a leading international event worldwide; it honors outstanding business, television, documentary, entertainment and industry productions in the area of film and video. Every year the jury selects eleven winners from among hundreds of entries from all over the world.
Eaton approached planB in autumn 2010 with the commission to position the company as the trailblazer for the safe use of renewable energy in the European market. A strategy planning process gave birth to the idea of an integrated campaign to be fully narrated in an animated film. Jasch says, “It is yet another sign that we are on the right track in using our strategy planning process as our foundation.” www.filmfestawards.com
Before the skyline of Los Angeles, Lee Gluckman (US International Film and Video Festival) presents the Silver Screen Award for Eaton to Gregor Jasch (planB Advertising Agency). Jasch: “Emotional storytelling creates trust and distinctiveness and is remembered longer.”
Today, energy generation through photovoltaic power stations and wind plants as well as with water and biomass is used globally.
So that this generated energy from environmentally friendly production processes can be used safely, Eaton developed safety components for the industry as well as for private households.
Today, Eaton products are used in various applications: for direct current and alternating current, for reliable protection and monitoring devices and separators, for automation systems, in monitoring, regulation and control technology for feeding into the grid as well as for switching devices that become active if the situation allows it.
Eaton approached PlanB in fall 2010 with the task to position Eaton as forerunner for the safe usage of renewable energy on the European market.
After a strategy process the idea arose that the campaign should be realized classically as well as below-the-line:
Using the forces of nature for energy production with the experience and security of Eaton
People used to believe in mythology. Today they believe in safety.
Various natural forces defined life on earth from the beginning. Man learned to adapt his life to the natural forces – and to protect himself from them when necessary
In order to relate to these natural forces, wind, water, sun and earth were given mythological and manlike forms and were called Aiolos, Poseidon, Helios and Gaia.
In contrast to those days, natural forces can be used safely thanks to the research and development of Eaton. The future belongs to renewable energy – and Eaton offers technologically safe and reliable solutions.
People used to believe in mythology – today in safety!
Task:
Eaton is a global power management company with safe and sustainable solutions for electrical, hydraulic and mechanical performance. The task: to establish issue leadership for the “electrical” field within the sector of renewable energy.
Idea:
People used to believe in mythological gods who ruled over powers like the sun, wind, water and the Earth and were often unpredictable in their dispensing of favour. Today the forces of nature can be safely used thanks to product solutions from Eaton.
Strategy:
During the strategy phase, extensive workshops were set up with the client which focused on “brand”, “product”, “customers” and “competitors”. This led to the development of “insights” which served as a launch pad for the process of idea management.
Implementation:
FILM
The narrative of the campaign – and the issue of renewable energy – is vividly shown in a short animated film.
ADVERTISING
Individual advertising designs were developed for the four segments: sun, water, wind and Earth.
POSTERS
POP posters generate interest in the theme of renewable energy.
DIRECT MAILINGS
Individual mailings for the particular theme.
PRODUCT FOLDER
Title page and introductory information on the subject of renewable energy for the photovoltaic product field.
THEME FOLDER
Introduction to the entire field of renewable energy and Eaton’s commitment to this important market of the future.
Task: Developing a Technology Brand with downstream communication activities. Idea: As part of the strategic development process, developing the "SmartXcellence" Technical Brand. Implementation: The collective Know-How of Welser Profile was developed into a range of films, produced using CGI-technology. These document, in an extremely vivid and sensitive manner, how the collective expertise and experience of Welser Profile are used in the profiling and processing of metals, such as, for example, Roll Forming, Cold Rolling and Profiling techniques, process optimization, thickness optimization (grooving and thinning, as part of an integrated manufacturing process) bending, welding and finally, component assembly into the completed end products.
This innovative and interactive app is the ultimate guide to AKG’s highly acclaimed Perception series. It allows vocalists, drummers, guitarists, keyboard players and producers a unique and comprehensive insight into the technical prowess of the Perception range with a host of wicked functions and super cool, slick visual imagery dedicated to different music and recording environments. These include, headphones, wireless, live, studio, amp miking, podcasting, rehearsal, strings, wind instruments, hihat, kick drum, percussion, vocals and voice over. The app is also fully integrated with Facebook and Twitter and any section can be copied, pasted and sent by email. Sound amazing? What else would you expect from AKG?
Features:
Applications: a comprehensive and interactive guide for vocalists, musicians, performers and producers to the AKG Perception series - in short the what? The where? The how?
Products: a visual tour through the AKG Perception product family with detailed product descriptions and specifications for wireless, live, stage, and headphones. It includes a distinctive function to find the optimal recording equipment for any recording or music setting.
Series: users can browse magazine style through the AKG Perception range. A table of contents guides you through the complete Perception series and includes details about product descriptions, specifications, applications and accessories.
History: a brief look at some of the important milestones in AKG’s history. This includes a round up of some of the products that have made AKG great since 1953 and includes for the first time a chance to see, in 360 degrees, some of the products which, according to Billboard survey in 1990, featured in every US recording studio.
Videos: a must for any aspiring artist, this section contains an invaluable collection of practical and informative videos showing how the Perception series is used both live on stage and in the studio and how to take care and get the best out of your equipment.
Brief:
Product launch of the new Bramac Montero Roofing System. The rugged surface enables gradual snow melt and protects against roof avalanches.
Idea:
As the successor to Bramac’s Alpine roofing tile, Montero emulates the modern mountain guide in every way: reliable, dependable, tough and rugged.
Implementation:
Key visual personification of market identity for new Bramac Montero. Roll out of classic campaign to explain product using radio and TV spots, sales competition/promotion, print, POS and viral marketing (together with comedian Richard Weihs).
"There's already been more than enough beautifully photographed windmills and power plants. The golden Dolphin at the Cannes Corporate Media & TV Award is an affirmation and shows that we chose the right way by working with PlanB."
Patrick Hein, Eaton, Communication Manager PDCD
"We are looking forward to new applications on the iPad, we are looking forward to an ongoing partnership with planB and we are very happy with the results so far."
Alfred Reinprecht, Vice President AKG Acoustics
Task: During the course of a structural expansion, the Blumenhotel/Tirolerhof recognized their need for brand development, and of offering a unique and distinctive hotel experience.
Idea: A quote from Johann Wolfgang von Goethe: "Anyone who knows themselves and others will recognize: the Orient and Occident are no longer separate.“ The Alpen-Kawanserai combines traditional Austrian hospitality with a modern interior design, and focuses both toward achieving an Inner Balance, inspired by the holistic, Eastern approach to Body, Mind and Soul.
Implementation: Defining and developing the strategic focus with decision-makers, helping them shape their new brand personality. Designing and producing the text-brand logo for Alpen-Karawanserai – Time Design Hotel, developing the focal points for the overall design of the brand and the services offered, in addition to several key aspects of interior design. Formulating and implementing the key messages for both printed material and the Internet, as well as producing a series of seminar events with the title "Inspirations".
Task: Introducing the Niederösterreich-CARD as a Customer Loyalty Card at the start of the season. Idea: Curious Treasure Hunters are always looking for very special experiences. 264 Treasures are packed into every Niederösterreich-CARD. Implementation: Posters, Flyers, Place Mats, Brochures....
Task: Relaunch, using Words/TradeMark, Cafe-Bierbeisl Einstein. Idea: Einstein, the Local for Geniuses. Implementation: Defining and designing strategic direction with key decision-makers, Corporate Design, Corporate Identity, Radio, Cinema and electronic billboard advertising.
Griffnerhaus stands for individual comfort of the highest level. By working with international designers such as Matteo Thun, we were able to implement our designs, which were exemplary. To develop the first Lifestyle Brand for a pan-European market demanded fully integrating communications across all the domestic markets that Griffnerhaus are active in - Austria, Germany, Italy, Switzerland and Ireland.
Task:
Reposition the Brand Griffnerhaus for individual comfort of the highest level.
Idea:
A new Quality of Life for all your senses.
Implementation:
Undertake a complete review of all advertising media in Full Service Care in Austria, Germany, Switzerland, Italy and Ireland.
"Quote from Mark Twain: a man with a new idea is unbearable, until he's made it a success - through our collaboration with planB Werbeagentur in Vienna, we've been put on course for sustainable success through their innovative, international Brand communication. Thanks!"
Task:
Create a new Corporate Identity and integrate this with the new CI/CD in Shop and CarPark Concept: Use pictures of different female models to represent the individual business areas (Parkett, Malerei, etc.). Implementation: Design a logo, business stationary,Internet portal (www.dania.at), shop, parking and a 'Recommendations' book.
"In working with the planB Werbeagentur in Vienna, I got exactly what I wanted. I wasn't given the hard sell for 'the only true solution', but was partnered in creating the final result. It wasn't what I'd imagined or expected it would be at the beginning. Looking back, I did get exactly what I wanted, but it was created in an incredibly structured and professional manner. Thanks !"
Michael Dania, Managing Director
Task:
Raising the awareness of people in Austria about the impending ban on battery production from 01. 01. 2009, along with information about single-egg-labeling.
Idea:
Austria is free - the Austrian chickens have all been set free!
Implementation:
SMS-Competition with the Codes for single-egg-labeling used as winning numbers, Crowner at all the distribution sites for "Heute", the daily newspaper, photos, raffle for iPods.
We also created a direct mailing, dispatched in a box, which included an information folder plus a hard-boiled egg, and sent it to 18,000 food outlets and processing plants, as well as bakeries and opinion leaders.
"When the market shouts 'Hooray', you know you've communicated your message perfectly. planB Werbeagentur in Vienna gave us innovative campaigns as well as a high quality of service."
Rudolf Stuckler, Head of Product Marketing
Task:
A Company Presentation, to mark the anniversary of their 100th year in business.
Concept:
To turn paper processing and finishing into an interactive, playful experience.
Implementation:
A production incorporating over 800 processing steps, with the assistance of State Prizewinner, Philipp Prause.
Awards:
Embalissimo 2007, Golden Pixel Award 2007
"The creative power, professional implementation, service and customer care offered by planB Werbeagentur leaves absolutely nothing to be desired - even with highly complex projects."
Thomas Polehnia, Chief Marketing Officer
Implementation:
Developing a color management system, and building uniqueness and trust into all their products, from Budget- to Premium-lines.
"planB Werbeagentur were unremitting with nagging questions until they fully understood the subject. By doing this, they discovered a host of issues that we hadn't been aware of or fully appreciated before."
Mathilde Neubauer, former Head of International Advertising & Promotion
Task:
Product launch for their Professional Studio Headphones Series
Concept:
DJs work with records and with headphones.
Implementation:
International Mailing in form of Album covers including a Slipmat, CD and Brochure.
"planB Werbeagentur were unremitting with nagging questions until they fully understood the subject. By doing this, they discovered a host of issues that we hadn't been aware of or fully appreciated before."
Mathilde Neubauer, former Head of International Advertising & Promotion
Task:
Integrated campaign for daylight- and shading solutions.
Concept:
Packaging daylight as a commodity.
Implementation:
Integrated campaign with Advertisements, Corporate Publishing, On line Banners and Citylights.
"Brillant ideas have to be organized. Any idea you don't organize remains no more real than a Think Bubble. Nothing is more powerful than an idea who's time has come."
Michael Walter, Managing Director, Velux
Task:
Corporate Identity, Development, Name and Package Design for a series of household insecticides. Concept: Kills pests. Implementation: Colorful, design and illustrations for labels.
Task:
Strengthening Sharp's Brand expertise, explaining the 4-Panel Strategy at the Football World Cup, 2006.
Idea:
Sharp makes products that others want to imitate.
Implementation:
CGI-Rendering combining images and music production.
"planB Werbeagentur impressed us with their flexibility and professionalism. Despite the severe time pressure involved, they completed the entire design and implementation of our project superbly."
Hanspeter Seiss, Product Marketing - Europe/Austria
"Good advice is expensive, but bad advice can be costly. Anyone who needs good advice profits from that given by the planB Werbeagentur in Vienna, as theirs comes with wisdom."
Franz Lukele, Chairman
"Working with planB Werbeagentur in Vienna was exactly what I wanted. There was more than one solution, but the final result created from this partnership was something that I hadn't expected or imagined at the beginning. With hindsight, I got exactly what I wanted, but it was achieved in a creative, structured and immensely professional way. Thanks again!"
Michael Dania, Managing Director
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Eccoplus Niederösterreichs Wirtschaftsagentur
Lower Austrian Holzbaupreis (Timber Prize)
Marketing Material
Task: The Lower Austrian Timber Prize is one of the most important prizes in the construction industry, for sustainable buildings, extensions and alterations. Idea: From the first sketches to the final building– wood is the most versatile building material. Implementation: Presenting the actual Timber Prizes as a construction, with wood as the building material.
Idea: Prior launch notification of a new brand of SHT beer.
Implementation: In-House training on Trade Mark integration, with beer sales as an incentive.
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Schubert Stone Center
Schubert Stone
Trade Mark
Task: The appeal of stone as a building material that is sensual. Idea:Stone is a building material with its own unique appeal. Schubert Stone can offer a selection of stone materials from all over the world. Implementation: Integrating sensual personal representations, each using the idea of "Living with Stone".
Task: Developing and defining the strategic focus with key decision makers, and developing a brand personality. Defining the text and incorporating it into the entire Corporate Identity and Corporate Designs.
Idea: The Initiator, Martina Gross, founded the first Institute in Vienna to have Hypnosis/Systemics as its focus. The name that was used: Hypno-Synstitut.
Implementation: Developing a text Trade Mark, plus associated publicity material, brochures, stationery....
Task: Development of a beer-mixer drink incorporating the flavor of Lemongrass. Idea: a refreshing experience would be to shower in ice-cold, Styrian, crystal clear water with Lemongrass added. Implementation: Shooting the key visuals in the Palfau Mountain Gorge, producing the package design (bottle label), packaging containers, menu inserts, advertisements, place mats, coasters....
Awards: Voted the most popular beer mixer drink in the "Zeitschrift News" six months after the launch.
Task: The Piešťany Health Spa has been one of Europe's most important health resorts for the past century, and is situated on a river peninsula in Slovakia. As part of a vast renovation project, our Agency were commissioned to market this sanatorium at home and abroad. Idea: After we carried out an intensive, "Brand-Health-Check", we prioritized individual measures in areas of strategy, brand communication and marketing, then defined and implemented the required steps using a combination of classical and online channels. Implementation: Brochures, Advertisements, Internet, Customer Loyalty Projects.
Task: Developing a new customer aquisition tool on the theme of 'Calibration'. Idea: Developing a typical story from a customer perspective,on the theme "...or you can wait until its burnt." Implementation: Photo-Romance style story showing typical use of Agromatic
Task: The Casa Mexico Brand – Importers of Mexican and TexMex speciality foods, needed a Relaunch. Idea: The Kukulkan-Pyramid is one of the most famous buildings in Mexico and was adapted into a more modern form as a Logo. Implementation: Definition and development of the strategic direction with the main decision makers, developing a Brand Personality, re-designing the Trade Mark (Branding) and associated means of communicating it, using Brochures, the Internet, Place Mats, ...
Task: Call submitted to the Target Group (Printers) at the Sappi-Printer-of-the-Year-Competition.
Idea: Every printer uses a thread counter for quality control.
Implementation: The Core Message in Mailings can only be seen by using the focus of a Zeiss lens.
"Listening is a gift, being able to collate all the information about a particular technique, a Layout or a Point takes Know-How - put both of these abilities together, and you have planB."
Task: To introduce the new microwave-resistant Neosteam Food Packaging Foil. Idea: Prove that the foil is heat-resistant by boiling water in it whilst monitoring the temperature. Implementation: Distribute water samples in a foil bag with an integrated thermometer, and invite people to test it themselves in a microwave. Including a competition.
Task: Positioning Avonex and Tysabri for Biogen, specialists in MS. Idea: Raising the Patient-Image with physicians, by presenting everyday situations from the patient's perspective. Implementation: Brochures and accompanying Marketing material.
Task:
Hellma Single Portion Packaging (for Cookies, Mentos, Sugar) as a potential way of propagating advertising.
Concept:
Small packages can make it big.
Implementation:
Special Pop-Up-Mechanisms that make the single-portion packagings stand up when you open them, Format approximately DIN A3, combined with sympathetically themed cartoons byTex Rubinowitz.
"The Vienna-based Marketing Agency planB Werbeagentur not only surprised us with their creative concept, but also with their high level of customer engagement, flexibility and professionalism."
Monika Kretschy: former Marketing Manager - Agrana
Task: Brand values for Lower Austria were re-positioned, and planB were put in charge of developing a co-ordinated Marketing campaign. Idea: Lower Austria combines opposites to create an environment full of rich experiences. Implementation: To communicate the richness and diversity of Lower Austria and its individual elements, through words, perspective copy, and by selecting appropriate images and copy text.
Task:
Come up with a flexible billboard that doesn't disappear in 2,000 square meters of retail space.
Idea:
Columns of light falling on dark corners.
Implementation:
Producing a series of light columns in which the transparencies are easy to replace.
"We always get fantastic ideas from the planB Marketing Agency in Vienna – fast and accurate implementation – along with excellent service and a detailed knowledge of our customer base and products."
Johann Bozecski, Area Manager, Vienna
"Good advice is expensive, but bad advice can be costly. Anyone who needs good advice can profit from that given by planB Werbeagentur in Vienna, as theirs comes with wisdom."
Franz Lukele, Chairman
"The Viennese Marketing Agency planB Werbeagentur used “Rendertechnik” to present the new AKG DMS 700 digital wireless microphone system to the international market – and found it ideal, as it enables even the most technically complex relationships to be explained very quickly and easily."
Wolfgang Fritz, Product Marketing Manager Tour Sound
"Creativity, flexibility and professionalism, coupled to expertise in their technical Know-How, are the attributes that characterize planB Werbeagentur in Vienna."
Benjamin Guggenberger, CMO
"According to Mark Twain: 'A man with a new idea is repulsive, until just after his idea becomes a success' - by collaborating with planB Werbeagentur, we have managed to steer a course for continued success with innovative, international marketing communications. Thanks !"
Dr. Stefan Jausz, former Executive Board Member
"The best way to predict the future is to make it yourself. planB Werbeagentur in Vienna have been an outstanding partner"
Klaus Hesky, former Chief Marketing Officer, Domoferm International
"The creative power, professional implementation, service and customer care offered by planB Werbeagentur leaves absolutely nothing to be desired - even with highly complex projects."
Thomas Polehnia, Chief Marketing Officer
"Despite extremely tight deadlines, planB Werbeagentur met all our requirements with work of the highest quality, and coordinated the project professionally. When frankness, interest, creativity and enthusiasm are all brought together like this, the results are a joy."
Task:
Texting for corresponding with private individuals, using the categories defined by Sinus-Milieus.
"Marketing something as abstract as Financial Services is always a difficult task: however, the planB Marketing Agency surprised us, not only with their exciting, fresh creative ideas and rapid implementation times, but also with the high degree of sensitivity they showed towards the target audience"
Werner Schediwy, Head of Marketing
www.rlbnoew.at
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Business at the Schwarzenbergplatz
Allgemeine Immobilien Verwaltungs GmbH
Campaign:
Task:
To develop a Market Identity and apply it to the former Telecom-building at the Schwarzenbergplatz. Concept: Business at the Schwarzenbergplatz – the City Office Center. Implementation: Mailing three versions (Premium, Standard, Budget) comprising a wooden box, glass mouse pad, brochure and response-element, plus a large banner of 60 square meters, to be displayed on the side of the building. In addition to the creation of other announcements in various formats, in a high quality presentation folder with print finishing and blind embossing.
"Good advice is expensive, but bad advice can be costly. With the excellent advice given by planB Werbeagentur, you'll also profit from the wisdom that comes with it."
Franz Lukele, Chairman
Idea: To turn paper processing and finishing into an interactive, enjoyable experience.
Implementation: Presentation of over 800 processing and finishing steps, with the assistance of State Prizewinner, Philipp Prause.
Awards: Golden-Pixel-Award 2007 and Embalissimo 2007.
"The creative power, professional implementation, service and customer care offered by planB Werbeagentur leaves absolutely nothing to be desired - even with highly complex projects."
Thomas Polehnia, Chief Marketing Officer
"The Viennese Marketing Agency planB Werbeagentur impressed us with a superlative creative concept, which was carried out with engagement, flexibility and total professionalism."
Monika Kretschy: former Marketing Manager - Agrana
"Let's plant a million trees in every country on Earth!"
The Young Student's Intiative "Plant-for-the-Planet" was launched in 2007, and has its roots in the private studies of a 9-year old Felix Finkbeiner, who was interested in Climate Change. As part of his studies, he learned about Kenyan Activist and Nobel Prizewinner Wangari Maathai, who has planted 30 million trees in 30 years. With this Vision in mind, Felix came up with a project of his own, in which children would plant trees in every country on the face of the planet. His Teacher sent Felix into other classes at his school, then his Head Teacher sent him to other schools: in a few short weeks, they were holding their first planting sessions.
Since then, this vision has spread to other children, who have organized their own planting activities, helped each other out and given talks as Climate Change Ambassadors. They've learned that every individual can contribute something, and that it is possible to tackle global problems as a world family.
Diplomats In Rubber Boots – Children Take Their Ideas To The World!
Later, at the Club of Rome, the Global Marshall Plan Foundation and UNEP formalized the first Children's Initiative for younger students. The leap to an International Plant-for-the-Planet movement was made in August 2009, at the UNEP-Children's Conference in South Korea. 132 children from 56 different countries were enrolled in Plant-for-the-Planet. After that, we started to receive reports from Bangladesh, Ivory Coast, Namibia Philippines, Poland, Switzerland, Senegal, Turkey and many other countries. Since then, children have been recruited from a total of 72 countries. Felix Finkbeiner and his "Plant-for-the-Planet“-Children even were active at the Climate Summit in Cancun/Mexico, in December, 2010. In Germany, we have already hit the million tree mark, and for this reason, the children wanted to promote the Student Initiative around the world. They sent out the following message: " In your own countries, all over the world, plant a million trees for Climate Change."
In support of these activities, our Marketing Agency - planB Werbeagentur - are providing sponsorship for 9 Ambassadors, as well as planting 100 trees. Our company will also release an iPad-App in 2011.
We wish them all a very Merry Christmas, and send our best wishes for the success of all their activities in 2011! – Stop Talking. Start Planting!
Photo: Bernhard Wolf
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Agrarmarkt, Austria
"When everyone in the marketplace shouts 'Hooray!', we know we've communicated our message perfectly. Here at planB Werbeagentur in Vienna , we achieve this level of market approbation using innovative campaigns and providing our customers with services of the highest quality."
Rudolf Stuckler, Head of Product Marketing
Task:
Dialog Marketing campaign on the theme of Energy Contracting, to schedule an appointment for an initial interview.
Concept:
Max and Moritz can offer specialized skills and knowledge, associated together with the idea of wastefulness.
Implementation:
Two-stage Mailing with a Teaser- and Resolution phase, including a Jute money sack containing chocolate-gold coins.
"Marketing something as abstract as Financial Services is always a difficult task: however, the planBMarketing Agency surprised us, not only with their exciting, fresh creative ideas and rapid implementation times, but also with the high degree of sensitivity they showed towards the target audience"
Task:
To introduce the new, highly smooth Protector-Plus Roof Tiles for Bramac Roofing, and to develop a Sales-Folder for their Launch activities.
Concept:
The main idea for the campaign is: Bald heads are thought of as being particularly smooth – in combination with the idea that a roof is new. This led to an idea for the Sales-Folder, which was that it should look like a Bramac roofing tile.
Implementation:
(Larger than) Lifesize POS-Stands with Folder holders, and various display walls. For the Sales-Folders, we used the same form as the original tiles, but gave them the same surface texture as the new Protector Plus tiles by using special embossing.
"The creative implementation strategies used by the planB Marketing Agency in Vienna are very hands-on and involve you personally. You get the impression they are so successful, they could sell baldness by turning it into an international campaign for shiny heads!"
Dieter Usleber, Marketing Manager - Austria
Task:
Marketing Dialog campaign to optimize repayments by Trade and Commercial customers.
Concept:
Save on the cost of your payments, not on your tea …
Implementation:
Self-Mailer including a tea bag reading "Take Your Time".
"Marketing something as abstract as Financial Services is always a difficult task: however, the planB Marketing Agency surprised us, not only with their exciting, fresh creative ideas and rapid implementation times, but also with the high degree of sensitivity they showed towards the target audience" Werner Schediwy, Head of Marketing
Task:
Developing an iPad App for presenting the new AKG Perception product line.
Concept:
This innovative and interactive Application is the perfect product guide for the new AKG Perception Series "Perception does it all". It offers musicians of all instruments and styles a host of tips and software tricks that they can use immediately for perfect miking in practice sessions, and helps users track down the best microphone for their own specific use.
Implementation:
There's an Interactive Guide for every application, with a Product Guide for the new AKG Perception Series, historical reviews with 360° photos of the earliest AKG-Microphones, and Demonstration videos.
Task:
Development of a Corporate Publishing iPad App for presenting the International Artists and Endorsers of AKG.
Concept:
The AKG Acoustics Brand is all to do with your senses! The iPad is the ideal medium for AKGs International Artists, whose music, videos and Internet presence can all be linked together and presented to Social Platforms quickly, at the same time. And of course, all of AKG's most popular products can also be presented with 360° photos, and much, much more...
Implementation:
Download the iPad App from the Apple iTunes Store
„smartXcellence“ – the development of a successful concept for Welser Profiles
How a film idea was turned into a brand and then into a successful concept for the innovative special profile manufacturer
Welser Profiles generally only produces order-related in the vertical range that the customer defined. Whether special profiles or special profile pipes, as system profile or profile system – there are hardly any limits for the finalization. Welser’s products can generally be found everywhere: Amongst the most important sectors are the construction industry – from casing (ceiling, partition, window, double floor) to furnishing (office equipment), the car industry, the environmental engineering, apparatus and mechanical engineering and shelving construction as well as the electrical industry. Currently, about 18.000 different profiles – available in the archive – can be produced. Every day, five completely new profiles are added.
As a traditional family enterprise and one of the biggest employers in the region, Welser Profiles ranks among the pioneers in cold roll forming and possesses specialized knowledge in all metal forming techniques as well as in pre- and post-processing. In January 2010 Welser Profiles approached the planB Advertising Agency with the task to stage this knowledge in the form of CGI-animated movies and keep the sensitive production process a secret at the same time. As the starting point of the collaboration, the brand “smartXcellence” was developed together with the decision makers on the customer side and positioned accordingly.
The brand „smartXcellence“ defines the future-oriented foresight and the extensive expert knowledge that Welser Profiles already shares with its customers in a very early planning phase. Innovative training schemes, the specific selection and combination of technologies and materials for the ideal customer-specific solution as well as the “smartXcellence-Award” – an award for outstanding profile solutions from Welser Profiles – are exemplary for the broad spectrum of topics that are covered by “smartXcellence”.
As the next step in the collaboration between Welser and planB, the individual production processes were worked out together with the experts in research, technology and production. These were then staged in form of a virtual factory in very modern visual language. As a musical counter pole, orchestral music was composed and coordinated with the individual pictures. The highly emotional result is a film in three parts that tells Welser’s story and the specific technological areas of expertise in a concise way. The images remain in the viewer’s memory longer and stay there for a longer period of time.
In 2011the production was honored with the intermedia-globe Gold Award in the category “Trailer”.
The winning streak continues: advertising agency planB wins in Cannes at the Corporate Media & TV Awards.
Advertising agency planB wins a Golden Dolphin in the category Environmental Issues and Concerns for its animated short film for global power management company Eaton. “This prize is a fantastic sign that we are, as a team, on the right track,” said Patrick Hein, Eaton’s Marketing and Communication PDCD.
“People used to believe in mythology. Today in safety” is the strapline of the campaign where the film, using Greek mythology as a lead in, introduces the complex world of renewable energy. The mythological embodiment of human forms – Aiolos, Poseidon, Helios and Gaia – determined life on Earth and so mankind learned to adapt their lives to these natural powers and to protect themselves from them when necessary. The difference today is that these forces of nature can safely be used thanks to research and development by Eaton. The future is renewable energy and Eaton offers technologically safe and proven solutions.
Advertising agency planB won a Silver Dolphin in Cannes last year for the Austrian brand AKG. This time round CEO Gregor Jasch was especially pleased as “B2B campaigns are much more difficult to realise as the story-telling requires more detailed product knowledge. Moreover, the prizes clearly demonstrate our achievement in the standardisation of process idea management.”
The Cannes Corporate Media & TV Awards is an annual festival which offers the possibility for production companies, the film industry and even students to present themselves to the media and customers. Similar to the Cannes Festival of Creativity, films can be submitted in 33 categories which are then evaluated by an international jury consisting of marketing and communication creative professionals from business, the media and the film industry.
Gold and silver at the WorldMediaFestival 2011 – planB advertising agency Vienna wins the intermedia-globe GOLD and SILVER at the WorldMediaFestival 2011.
GOLD for the smartXcellence trailer in the category Meeting Openers.
Welser Profile Group is the specialist for special profiles and special profile tubes. Together with the Vienna based agency planB they have developed the brand smartXcellence – smartXcellence stands for a future orientated vision, extensive expert know-how and leadership in technology.
One of the first implementation steps was the development of films using CGI technology which show in detail expertise in metal forming and processing. It was important to show the right technical techniques for each component in every stage of processing, but not to put too much emphasis on the tools and the production process itself.
The result: a virtual factory in CGI (Computer Generated Imagery) showing the main fields for expertise in the company. Implementation was preceded by means of intensive discussions with technicians and innovators, and in total three films and a trailer were produced. The films are used as marketing tools, at trade shows and in sales presentations.
more about smartXcellence
intermedia-globe SILVER for the AKG Perception App for the iPad in the category Mobile Web
AKG is one of the leading global manufacturers of high quality microphones, headphones and wireless microphones for professional applications. For the introduction of the new AKG Perception Series, and alongside other on-going measures, an iPad App was launched with the objective to give users more information, advice and practical tips and tricks from the music trade.
Special attention was placed on the user interface – in effect the menu driven overview for navigation on the iPad – where traditional magazine style navigation was combined with a modern search and filter function.
This means that via the electronic medium a detailed level of “advice performance” can be achieved for targeted product choice and product applications. It includes many application tips, photo, video material and a 360˚ visual depiction of legendary, historic and modern AKG microphones, all of which enhance the user experience.
“Rapid updatability and precise monitoring of the App’s success is ground breaking for these new types of marketing and sales tools of the future,” explains Gregor Jasch, chairman of planB.
Speaking at the award ceremony in Hamburg, Alfred Reinprecht (Vice President AKG Acoustics) said, “During the launch phase of the Perception Live Series we also wanted to integrate new media and we introduced the App at the NAMM show in January 2011. By the end of May we will probably have more than 12,000 App launches with the current update.”
more about AKG Perception App
Festival Facts
The WorldMediaFestival is an annual event which recognises and honors outstanding solutions for corporate film television, web and print productions. The World MediaFestivalAwards acknowledges excellence in modern communication and is one of the most important international symbols for visual competition.
Experienced professionals from the fields of corporate communications, film production, as well as experts from other areas, serve in a volunteer capacity as judges.
for more awards click here
Task:
Developing an Animation to launch AKG CS 5 Conference Systems
Concept:
The AKG CS 5 Conference System is suitable for anything - from small meetings right up to larger conferences with around 100 participants. Its modular expandability means it can offer the perfect solution for any requirement.
Implementation:
Film for use at Trade Fairs, the Internet and as a tool in direct sales pitches.
Task:
Developing a range of Corporate Publishing Print-Products for presenting the International Artistes and Endorsers of AKG.
Concept:
To provide important information about their Artistes quickly, along with references, and links to other pages on the Internet.
Implementation:
Brochure with 36 pages.
"planB Werbeagentur were unremitting with nagging questions until they fully understood the subject. By doing this, they discovered a host of issues that we hadn't been aware of or fully appreciated before."
Mathilde Neubauer, former Head of International Advertising & Promotion
Task:
Product launch for the new AKG C 414 - Series.
Concept:
The product is the focus point, and therefore sells itself.
Implementation:
The CGI-Rendering technique is used worldwide for music production at Trade Shows and Fairs.
"planB Werbeagentur were unremitting with nagging questions until they fully understood the subject. By doing this, they discovered a host of issues that we hadn't been aware of or fully appreciated before."
Mathilde Neubauer, former Head of International Advertising & Promotion
Task:
Developing a B2B-Campaign for this specialized Fire Protection Brand, RIHA.
Concept:
The physical symptoms of choking to death are similar to those of sexual arousal.
Implementation:
Intro-Clip, design of a Homepage www.riha.at and full-page advertisements in Architectural magazines.
"The best way to predict the future is to let the Vienna-based Marketing Agency- planB Werbeagentur- help you shape it."
Klaus Hesky, former Chief Marketing Officer, Domoferm International
Task:
Integrated campaign for VELUX-daylight- and shadowing-systems combined with an event for Architects and Distributors along with two promotions.
Idea:
Shadow or Light is question of life for Vampires.
Implementation:
Billboards, radiopromotion (two 25-second radio spots were broadcast across Austria), direct- marketing activities, advertisings in special interrest mags and a collaboration with the Graz Musical-Festival (part of Dracula played by Thomas Borchert and Uwe Kroger) for the dealer event, invitations, posters, banners.
"Brilliant ideas are organized. An idea must be turned into a reality, otherwise it just remains a bubble. Nothing is more powerful than an idea whose time has come."
Task:
Brand transfer from Frantschach to Mondi, and re-design of their existing One-Ply-Sack.
Concept:
The large paper sacks can be used to carry a unicycle around, as well as cement.
Implementation:
Small paper sacks made of the original paper, containing 10 pieces of chocolate, each representing an advantage associated with the product. Using unicycle riders at Trade Shows, and a film produced with 3D-Rendering on DVD. Developing some Give Aways suitable for international use.
"Despite extremely tight deadlines, planB Werbeagentur met all our requirements with work of the highest quality and coordinated the project professionally. When frankness, interest, creativity and enthusiasm are all brought together like this, the results are a joy."
Andrea Fuchs, Divisional Marketing Manager
Task: International product launch for the new series of AKG digital wireless microphone systems.
Concept: A presentation about device operation and signal processing, explaining the most important features of their latest products.
Implementation: A movie, produced using CGI-Rendering, to be used worldwide at Trade Shows and Fairs.
Awards: Silver Dolphin, Cannes Corporate-Film and TV-Award, Marketing Category, 2010. "The Viennese Marketing Agency planB Werbeagentur used CGI-Rendering to present the new AKG DMS 700 digital wireless microphone system to the international market – and found it ideal, as it enabled even the most technically complex relationships to be explained very quickly and easily." Wolfgang Fritz, Product Marketing Manager Tour Sound "After the Technical Grammy awarded in 2010 in Los Angeles, the Silver Dolphin from Cannes 2010 was the second major international award for AKG - proving it's one of the finest Acoustics brands worldwide." Alfred Reinprecht, Vice President AKG Acoustics
"The CGI-Rendered Product Film planB Werbeagentur came up with for the World Premiere of the new AKG DMS 700 was well-suited to the task. The main features of the product were all demonstrated in under three minutes, and were presented using the latest 3D-Techniques. In addition to the Technical Grammy we were awarded in Los Angeles in 2010, the Silver Dolphin from Cannes 2010 was AKG's second major International award - proving it is one of the finest Acoustics brands in the world"
Alfred Reinprecht, Vice President AKG Acoustics
Task:
To develop an Austrian Brand-Easter egg for Import-No-Names.
Concept:
The Easter Bunny carrying out Quality Control checks on Easter Eggs.
Implementation:
A TV-Spot, combined with a cross-media competition on the Internet, across Austria, to design a Quality Control sticker that can be put on each egg, along with a box design and illustration.
"Creativity, flexibility and professionalism, coupled to expertise in their technical Know-How, are the attributes that characterize planB Werbeagentur in Vienna."
Benjamin Guggenberger, CMO
Task: Brand Transfer from Frantschach to Mondi, and Redesign of their existing One-Ply-Sack.
Idea: A large paper sack can be used for carrying a unicycle around as well as cement.
Implementation: Smaller sample sacks, made of the original paper, but including 10 pieces of chocolate, each representing a Product Advantage, using unicycle riders at Trade Shows, and a film produced using CGI-Rendering techniques on DVD.
"Despite extremely tight deadlines, planB Werbeagentur met all our requirements with work of the highest quality and coordinated the project professionally. When frankness, interest, creativity and enthusiasm are all brought together like this, the results are a joy."
Task: To launch the Hungarian Fashion Brand Amnesia in Austria, as their first active step onto the international market.
Implementation: planB Werbeagentur supported them from the very first stages of their business creation, through strategic consultations and business development, and right up to the opening of their first retail outlet.
Task: BRANDNER cruises is a traditional company from the Wachau. In phase one, strategic consulting focused on passenger cruises, Danube stops and water engineering. In phase two, the focus was placed on the boat trips themselves.
Idea: A journey by ship is an adventure and any journey in one of BRANDNER’s first class ships is an unforgettable experience. With BRANDNER you can experience a journey through the Wachau with all your senses.
Implementation: Diverse printing formats for 2011.
"The creative implementation strategies used by planB Werbeagentur in Vienna are very hands-on and involve you personally. You get the impression they are so successful, they could sell baldness by turning it into an international campaign for shiny heads!"
Dieter Usleber, former Head of Marketing, Austria
"Brillant ideas have to be organized. Any idea you don't organize remains no more real than a Think Bubble. Nothing is more powerful than an idea who's time has come."
Michael Walter, Chief Marketing Officer
"Marketing something as abstract as Financial Services is always a difficult task: however, planB Werbeagentur surprised us, not only with their exciting, fresh creative ideas and rapid implementation times, but also with the high degree of sensitivity they showed towards the target audience"
Werner Schediwy, Head of Marketing
Task: Raising the market position of this brand in the Renewable Energy sector, defining a strategy direction, and developing this with the company's decision makers. Implementation begins in 2011
"Being able to listen is a gift; it allows you to gather together all the relevant information about a particular technique, combine them with your Know-How, and lay out all the main points clearly - that's a good summary of the way the planB Agency in Vienna actually work."
Judith Lelleck, Marketing Communications Co-Ordinator
"From planB Marketing Agency in Vienna, we always get fantastic ideas – fast and accurate implementation – along with excellent service and a detailed knowledge of our customer base and products."
Johann Bozecski, Area Manager, Vienna
Before the skyline of Los Angeles, Lee Gluckman (US International Film and Video Festival) presents the Silver Screen Award for Eaton to Gregor Jasch (planB Advertising Agency). Jasch: “Emotional storytelling creates trust and distinctiveness and is remembered longer.”
"We are looking forward to new applications on the iPad, we are looking forward to an ongoing partnership with planB and we are very happy with the results so far."
Alfred Reinprecht, Vice President AKG Acoustics
"Brillant ideas have to be organized. Any idea you don't organize remains no more real than a Think Bubble. Nothing is more powerful than an idea who's time has come."
